Publicity Strategies – USC PRSSA Government & Student Funding http://uscprssa.com/ Government & Student Funding Fri, 24 Jun 2022 01:15:14 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://uscprssa.com/wp-content/uploads/2021/05/default-150x150.png Publicity Strategies – USC PRSSA Government & Student Funding http://uscprssa.com/ 32 32 Mercy Bello Abu, Chair/Global Organizer, Entrepreneurs Platform Initiative https://uscprssa.com/2022/06/24/mercy-bello-abu-chair-global-organizer-entrepreneurs-platform-initiative/ Fri, 24 Jun 2022 01:15:14 +0000 https://uscprssa.com/2022/06/24/mercy-bello-abu-chair-global-organizer-entrepreneurs-platform-initiative/ Mercy Bello Abu is a management consultant and mindset strategist. She is a trainer at IHP Consulting Services, sought-after entrepreneurship, leadership, clarity coach and speaker. Graduated in English and Literature Studies from Edo State University, MBA from University of Nigeria, Nsukka and involved in capacity building, training and capacity development for over twenty years. She […]]]>

Mercy Bello Abu is a management consultant and mindset strategist. She is a trainer at IHP Consulting Services, sought-after entrepreneurship, leadership, clarity coach and speaker.

Graduated in English and Literature Studies from Edo State University, MBA from University of Nigeria, Nsukka and involved in capacity building, training and capacity development for over twenty years.

She is also the Publicity Secretary of the Port Harcourt Chamber of Commerce, Industry, Mines and Agriculture (PHCCIMA), Designated Coordinator of the International Women Shipping and Commerce Association WISTA Nigeria, Chapter of Rivers State.

Bello Abu is the former Chairperson of the South-South Network of Women Entrepreneurs (NNEW) of NECA (Nigerian Employers Consultative Association).

Mercy is the Chair/Founder of the PPE Entrepreneur Platform Initiative. A forum where they share inspiring stories about entrepreneurship, a platform entirely dedicated to entrepreneurs and entrepreneurship.

Also read: Technology will play a role in risk management and sustainability — President, Access Bank

PPE is a forum that shares the best real-life stories of entrepreneurship and also celebrates entrepreneurs. This process is achieved by organizing seminars, trainings and workshops, where seasoned entrepreneurs share their stories of successful challenges.

As Executive Director of the School of Clarity, Entrepreneurship and Mentoring, she coaches and counsels individuals and organizations on Total Mind Reset with Clarity for self-realization.

She is the recipient of several awards and a member of various professional bodies, including Fellow African Institute of Strategic Managers FAISM, Fellow Institute of Management Consultants (FIMC), Fellow Chartered Institute of Human Resources Management (FCIHRM), Fellow Chartered Institute of Loans and Management of Nigeria (FCILRM), Doctoral Fellow Institute of Leadership Manpower and Management Development (DFILLMD).

Recipient of several awards, some include The Entrepreneur Of The Year’, by the Women On Fire initiative, and ‘The Woman Of Impact Award 2018’. Others include ‘The Distinguished Service Award’ and the Honorary Rotarian Award from the Rotary Club of Port Harcourt Creekview of Rotary International District 9141. She also won the prestigious Port-Harcourt Education Festival Beam International ‘Woman Of The Year 2020’. to only cite a few.

Mercy is an appointed member of various boards, including, board member of the Sustainable Enterprise Development (SED) initiative.

She is happily married and has four children, a lover of God and an ordained evangelist at Just Jesus Assembly.

Her goal is to help brands, individuals and organizations with her extensive knowledge in entrepreneurship and leadership training, train entrepreneurs to create systems, structures and strategies with a clear mindset for growth and business sustainability.

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Digital Marketing & Public Relations Officer https://uscprssa.com/2022/06/22/digital-marketing-public-relations-officer/ Wed, 22 Jun 2022 03:27:02 +0000 https://uscprssa.com/2022/06/22/digital-marketing-public-relations-officer/ Are you passionate about innovative integrated digital marketing and advertising strategies? If so, then you might be the perfect candidate for this role. The Hong Kong Tourism Board (HKTB) markets and promotes Hong Kong as a travel destination worldwide, inspiring and enhancing the experience of visitors once they arrive. HKTB, Australia and New Zealand is […]]]>

Are you passionate about innovative integrated digital marketing and advertising strategies? If so, then you might be the perfect candidate for this role.

The Hong Kong Tourism Board (HKTB) markets and promotes Hong Kong as a travel destination worldwide, inspiring and enhancing the experience of visitors once they arrive. HKTB, Australia and New Zealand is looking for an experienced Digital Marketing and Public Relations/Senior Executive to join its marketing team.

What’s in it for you?

  • Be an integral part of the team, focus on a combination of creative digital and advertising campaigns, working with the Digital Marketing and PR Manager to support strategic development.
  • Base yourself out of the regional office located in central Sydney in the CBD.
  • A competitive salary package and benefits.
  • A full-time position with the opportunity to learn and excel within a dynamic team of dumpling enthusiasts!
Sham Shui Po – Street food image courtesy of the Hong Kong Tourism Board

Here is what you will need to apply:

  • 6 years of digital marketing experience.
  • Excellent writing skills for online and offline promotions.
  • Are highly organized, have good time management and love detail.
  • Working knowledge of database management.
  • Experience in: MS Office applications, Adobe Photoshop and design, content management systems, email marketing software.
  • Knowledge of Hong Kong and the travel/tourism industry very advantageous.

Your responsibilities will include:

  • Coordinate, execute and ensure maximum integration of consumer digital marketing campaigns.
  • Work closely with an external media agency to regularly review analytics and edit BAU’s digital activities as appropriate.
  • Website Support (DHK.com/ANZ): Download content and offers, review HO content updates, and manage general ANZ site maintenance.
  • Daily local management of Facebook: organic and paid social networks.
  • Develop and manage consumer database: support for eDM content creation and distribution, consumer response reporting and data acquisition.
  • Ensure consistency with global brand requirements across all campaigns and activities.
  • Digital marketing reports and analysis as well as ad hoc and monthly PR reports.
  • Campaign calendar coordination.
  • Manage the media monitoring agency.
  • Online influencers: assess, monitor and recruit.
  • Media relations meetings and hosting media families.
  • Manage and coordinate local HKTB events/launch.

What will give you an advantage?

  • Spirit of growth and thirst for learning.
  • A desire to take responsibility across both disciplines, digital marketing and public relations.
  • A strong appetite for success, responsibility, organization and thriving in a fast-paced environment.
  • Proactively foster strong relationships internally and externally.
  • A passion for travel and Hong Kong would be good but not necessary.

Learn more about the Hong Kong Tourism Board

View from The Peak Image courtesy of the Hong Kong Tourism Board

The Hong Kong Tourism Board is a dynamic global marketing organization whose missions are to maximize the social and economic contribution made by tourism to the Hong Kong community and to consolidate Hong Kong’s position as a unique destination, world class and most sought after.

The company is a statutory body established under the order of the Hong Kong Tourism Board and has no affiliation with any specific sector or organization within the industry, so it is able to support the interests of Hong Kong tourism as a whole.

Sound like you? Send your resume and cover letter to Anna Chui at anna.chui@hktb.com, tell him Karryon sent you.

Applications close on July 18, 2022.

This article is brought to you by:

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An In-Depth Study Exploring the Graphic Recording Market – Designer Women https://uscprssa.com/2022/06/17/an-in-depth-study-exploring-the-graphic-recording-market-designer-women/ Fri, 17 Jun 2022 13:30:21 +0000 https://uscprssa.com/2022/06/17/an-in-depth-study-exploring-the-graphic-recording-market-designer-women/ Chart Recording Market, 2021 and 2029 Forecast: Revenue, Size and Growth Global Graphic Recording Market Forecasts until 2029 research includes reliable economic, international and domestic forecasts and analysis. It offers a holistic view of the competitive market and in-depth supply chain analyzes to help companies closely identify significant trends in business practices seen in the […]]]>

Chart Recording Market, 2021 and 2029 Forecast: Revenue, Size and Growth

Global Graphic Recording Market Forecasts until 2029 research includes reliable economic, international and domestic forecasts and analysis. It offers a holistic view of the competitive market and in-depth supply chain analyzes to help companies closely identify significant trends in business practices seen in the industry. The major companies listed in these reports are ImageThink, Ink Factory, Katie Chappell, ConverSketch, Fuselight Creative, Visual Facilitators, Starfish Taylor, Live Illustration, Blue Beyond, Idea Ink, Cleverclip, Visual Communication, The Well, Swivel Creative.

Sample free chart record report and pie charts available @ jcmarketresearch.com/report-details/1526169/sample

Regional Breakdown of Chart Recording Market: North America $XXX Million, Europe $XXX Million, Asia $XXX Million, and Rest of the World.

Insight Chart Recording Market Including Types and Application:

Chart recording industry in North America: United States, Canada and Mexico
Chart recording industry in South and Central America: Argentina, Chile and Brazil
Middle East and Africa Chart Recording Industry: Saudi Arabia, United Arab Emirates, Turkey, Egypt and South Africa
European graphic recording industry: United Kingdom, France, Italy, Germany, Spain and Russia

Application &Types:-

Segment by typeGraphic recordingDigital recordingVideo explanationOthersSegment by applicationEducateConsultMeetingAdvertisingOthers

Leading competition in the graphic recording market: In this section, the report provides information on competitive situations and trends, including mergers, acquisitions, and expansions, market shares of top ten players, and market concentration rate. Readers could also be given production, revenue and average price shares by chart record manufacturers.

Get Special Discount in Covid-19 Chart Record Report @ jcmarketresearch.com/report-details/1526169/discount

Research methodology :

The Chart Recording market engineering process uses a top-down and bottom-up approach and several data triangulation methods to assess and validate the size of the overall market and other dependent submarkets listed in the Chart Recording report. A great deal of qualitative and quantitative analysis was conducted in the engineering process of the Graphic Recording market to list the key insights/information. The major players in the market have been identified through the second survey and the market ranking has been determined through the first and second surveys.

Chart Recording Industry Main Search:

During the initial survey, we interviewed various key supply and demand sources to obtain qualitative and quantitative insights related to the Chart Recording report. Major sources of supply include key industry players, subject matter experts from key companies, and consultants from several major companies and organizations active in the Graphic Recording market.

Secondary research:

The second study was conducted to obtain key insights into the Graphic Recording Industry supply chain, market currency chain, major company pools and market segmentation, with highest level bottom, the graphic recording geographic market and technology-driven outlook. Secondary data was collected and analyzed to reach the total market size, which was verified by the first survey of the chart record report.

Global Graphic Recording Market Detailed study of each point:-

The Chart Recording Market The study offers a comprehensive overview of the current market and forecasts by 2021-2029 to help identify emerging business opportunities to capitalize on.

• The report provides an in-depth examination of industry dynamics in the Graphic Recording, including existing and potential developments to represent prevailing pockets of consumer investment.

• The report provides details about the major drivers, restraints, and opportunities and their effect in the Graphic Recording market.

• Industry players ImageThink, Ink Factory, Katie Chappell, ConverSketch, Fuselight Creative, Visual Facilitators, Starfish Taylor, Live Illustration, Blue Beyond, Idea Ink, Cleverclip, Visual Communication, The Well, Swivel Creative strategic analysis and market position Graphics Industry Recording Market;

• Graphic recording report develops SWOT analysis and Porters Five Forces model.

• Examination of the chart recording market research value chain gives a good view of the positions of the stakeholders.

Obtain Toc @ custom chart recording report:jcmarketresearch.com/report-details/1526169/Graphic-Recording

Key Highlights of Chart Recording Market in Covid-19 Pandemic Covered in Report:

– Market competition by leading manufacturers in the Chart Recording industry.
– Discussion of sourcing strategies, industry chain information and downstream buyer chart record data.
– Distributors and traders on the analysis of the marketing strategy of Graphic Recording focusing on the needs of the region amid the covid-19 pandemic.
– Vendors who offer a wide range of product lines and intensify the competitive scenario in the Graphic Recording covid-19 crisis.
– Also highlights the key growth sectors in the Graphic Recording market and their performance in the coming years.

Buy Full Copy of Global Chart Recording Report 2021-2029 @ jcmarketresearch.com/checkout/1526169

** Demand is measured on a Weighted Average Selling Price (WASP) basis, which requires manufacturer taxes related to chart registration. The currency conversions that were used to construct this study were determined using a given average annual exchange rate from 2021.

Find more research reports on Graphic recording industry. By JC Market Research.

About the Author:

JCMR The global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities, but also to empower and inspire you to create visionary growth strategies for the future, made possible by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that help you turn your goals into reality. Our understanding of the interplay between industry convergence, megatrends, technologies and market trends provides our clients with new business models and opportunities for expansion. We are focused on identifying the “Accurate Forecast” in each industry we cover so that our clients can reap the benefits of being early market entrants and can achieve their “Goals and Objectives”.

Contact us: https://jcmarketresearch.com/Contact-Details

JC Market Research

Mark Baxter (Business Development Manager)

Call: +1 (925) 478-7203

E-mail: sales@jcmarketresearch.com

www.jcmarketresearch.com

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Trending on Twitter: Was Chris Evans photoshopped in Disney publicity photos? https://uscprssa.com/2022/06/13/trending-on-twitter-was-chris-evans-photoshopped-in-disney-publicity-photos/ Mon, 13 Jun 2022 14:49:35 +0000 https://uscprssa.com/2022/06/13/trending-on-twitter-was-chris-evans-photoshopped-in-disney-publicity-photos/ Chris Evans found himself in fashion Twitter TWTR this weekend, when speculation arose over whether the actor had been pictured in photos taken at the Walt Disney Co. SAY Pixar Pier in Anaheim, California. What happened: Evans stars as the voice of the heroic astronaut in Pixar’s “Lightyear,” which opens in theaters June 17. In […]]]>

Chris Evans found himself in fashion Twitter TWTR this weekend, when speculation arose over whether the actor had been pictured in photos taken at the Walt Disney Co. SAY Pixar Pier in Anaheim, California.

What happened: Evans stars as the voice of the heroic astronaut in Pixar’s “Lightyear,” which opens in theaters June 17. In a promotion for the film, Evans appeared in a Photo shoot at Pixar Pier, take pictures with costumed characters from Pixar and classic Disney animated films.

However, in both images, Evans appeared to be standing in an identical pose with his hands in his pocket. The lack of a gap between the photographs led to speculation on social media that Evans was photographed in the images.

See Also: Analysis: Amid the ‘Lightyear’ Kiss, Here Are the Major Steps in Incorporating LGBTQ Characters into Animated Movies and TV Series

What happened next : Evans took to his Twitter page to insist he was physically present for the photoshoot, Tweeter“I promise I’m not photoshopped!” I just have a very disciplined pose. (And I don’t know what to do with my hands)”

Unsurprisingly, Evans’ Pixar Pier pose was Photoshopped by social media mischief-makers in a series of unlikely situations. Ryanair RYAAY positioned Evans as a passenger on her plane, while several Twitter residents, including Elly R-ma digitally imagined themselves posing with the actor.

Beyond “Lightyear,” Evans addressed rumors that he would return as Captain America in the Marvel Cinematic Universe movies.

“It seems like something people would like to see,” Evans said in a interview with comics. “I don’t want to disappoint anyone, but it’s hard to… It was such a good race and I’m so happy about it. It’s so precious to me. It would have to be perfect. It would just be scary to shake something that is, once again, so dear to me. This role means so much to me. So seeing him again would be a tall order.

Photo courtesy of Pixar’s Twitter page

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Strategies to Boost Your Personal Branding in 2022 https://uscprssa.com/2022/06/07/strategies-to-boost-your-personal-branding-in-2022/ Tue, 07 Jun 2022 13:47:13 +0000 https://uscprssa.com/2022/06/07/strategies-to-boost-your-personal-branding-in-2022/ Everyone is aware of the importance of a good brand image in business. Like Nike, its slogan “Just Do It” has become synonymous with the brand. Even without seeing the logo, you will know what it is. It sets the tone for how a company communicates and identifies with the market. Branding is what the […]]]>

Everyone is aware of the importance of a good brand image in business. Like Nike, its slogan “Just Do It” has become synonymous with the brand. Even without seeing the logo, you will know what it is. It sets the tone for how a company communicates and identifies with the market.

Branding is what the company stands for and it is what you can see in its products, people, values ​​and what it stands for. A successful brand stands out among its competitors, increased brand awareness, more sales and, as a result, a better customer experience.

Did you know that branding isn’t just for businesses? Professionals can also share their expertise, skills, goals and stories. In this increasingly digital world, having a personal brand is no longer a nice thing to have. It’s a necessity.

What is personal branding?

When it comes to personal branding, there are some things you need to understand. First, you need to know exactly how it works, what you can get out of it, and how you can build your brand.

Having a big name or being influential in a particular niche is highly coveted by those who want to profit from it. It brings a lot of opportunities, advantages, rewards and other benefits. Personal branding isn’t strictly for influencers. You too can build your brand too, explains Ismail Kuden of KudenRugs.

But first, let’s find out what personal branding is.

Here is a simple test. Try searching your name on Google. What’s in the search results?

If there is “nothing”, you should stay and learn how to create your personal brand, because your name leaves no footprints online. This means you have to stand out from the crowd.

This is what personal branding is. It can be defined as how you present yourself and create a brand around you instead of a business entity. When you develop a personal brand, you position yourself as an expert within an industry. This can help grow social media followers, which leads to getting a better job, selling more products in their business, and attracting better career opportunities.

Building a personal brand doesn’t happen overnight. It takes a lot of planning and hard work before you can start seeing results.

Unlike in the past, you don’t need an agent to get publicity. There is schmoozing or climbing the proverbial ladder of fame. Today, developing influence is the opposite. It’s easy to grab attention and grow your influence online with social media, suggested Vasilii Kiselev of Best 3d store.

However, everyone is trying to get the same attention. Many of you are competing for the same attention. Just like a professional brand, you have to think strategically and appeal to your target audience.

Ten strategies to boost your personal brand

1. Define who you are

To energize a personal brand, it must accurately reflect your personal and professional identity. To do this, you need to know who you are. Focus on yourself. Think about your strengths and weaknesses. Ask yourself the following questions.

What motivates me?

In what areas do I excel?

What are my qualities that deserve compliments from others?

What projects have I had difficulty with and asked for help from others? What role drains my energy?

What types of projects interest me the most?

According Chris Colman of Let’s talk VR, You can ask your family, friends and colleagues for help if you have trouble answering these questions. Ask them to describe you. When you are more aware of the different aspects of your personality, you will know how to mark them.

Many people find it difficult to choose a specific niche because they don’t want to set limits. Consider specializing because later on your personal brand will change as your career develops. The best strategy is to focus on one area and let it grow over time.

2. Know why you want to be known

In the lyrics of Cheenu Lott of HaroPress, A personal brand goes beyond who you are today; it’s a map of where you want to go. In addition to understanding your existing skills and competencies, you also need to assess your strengths and weaknesses when it comes to a particular industry or career that you want to excel in next.

Before you tell your story, figure out what that story will be. It is important to have a thorough understanding of your personal brand identity and personality. Create a personal brand framework with the following key elements.

Brand objective: This should answer your “why”. What are you trying to achieve?

Fundamental values: Brands are more value driven these days. And your personal brand should be too. What do you want to defend? What matters most in your personal and professional life? Try to find at least five core values.

Advantages: A brand should be clear about the emotional and functional benefits it provides to customers. In personal branding, these are the technical and soft skills you can bring. Examples of hard skills include coaching, mentoring, writing, public speaking, etc., while soft skills are open-mindedness, quick thinking, independence and others .

Tangible brand elements: A brand has tangible elements like the brand name, logo, colors and fonts. For personal branding, it should be the colors and design elements you use on your social media accounts, thinks e-commerce branding Snorkel Mart owner – David Morgan.

David further suggests that to differentiate your personal brand, you need to highlight what’s special about you. Companies call it their Unique Selling Point or USP. Your personal branding should drive your uniqueness and highlight your USP.

3. Define your audience

You also need to define the audience you are trying to reach before creating your brand. This can range from industry thought leaders to recruiters, companies and individuals. You need to know your audience to create an appropriate story that you want to tell. This will also determine the medium to launch your story.

4. Learn about the desired industry

When you start planning your career, you need to understand your desired industry. Look for experts in this role and follow them. Don’t stop there, find out where they contribute their thinking. Look for successful people and learn how they do it. Be a better version of them, think Teresha Aird of Desks.

She further suggests that in building your brand, your goal should be to differentiate yourself. You can’t reach the top if you don’t know who’s already there.

5. Conduct informational interviews

When you are preparing the list of companies you want to work for and industry leaders who are your role models, try to contact these people for an informational interview. Ask the following questions to get new information about the desired domain.

How did you get into the industry?

What steps have you taken to make the transition?

How do you see the industry in the next ten years?

How do you follow trends?

Informational interviews are a win-win, not only do you learn how to break into the industry, but you also share about yourself. This is already the construction of the brand.

6. Create an elevator pitch

While conceptualizing your personal brand, create a 30-60 second story about yourself. This will come in handy when you attend an informal event or party, as it will be easy to describe you succinctly. Your elevator pitch should highlight your strengths. Keep dots on the things you want to highlight about yourself.

7. Boost your network

Tom Miller of FitnessVolt recommends lifting your network effectively and regularly to increase your professional circle, just like lifting weights in a gym. Connect with the right people like peers and industry thought leaders by regularly attending formal and informal networking events.

The more you connect with others, the more value you can bring to your interactions. You will earn more because your brand will be recognized.

8. Ask for recommendations

Getting someone to endorse you is the easiest and most effective way to define your personal brand because it will tell others how valuable you are. It’s like cultivating customer reviews and testimonials in sales and marketing. You should also cultivate your own reviews via recommendations.

9. Build your online presence

In today’s digital age, finding your business online is easy. That’s how powerful the internet is. So why not exploit it. Build your own website. Make it clean and more focused on the services you offer. Your website acts as the online business card that will help you connect with your customer on a more personal level.

Along with a website, an outstanding social media presence will keep your audience engaged and likely share your business with others. Social media platforms such as Linkedin, Twitter, Instagram, TikTok, and Facebook can help elevate your pitch to a wider audience.

10. Create engaging content

According Jonathan Merry of Time without bank, Just like other brands, you need to boost your social media presence by posting engaging content like images, videos, blog posts, and many more. You use add buttons on some platforms for calls to action. This can help increase engagement and improve communications. Images can help get more traction than posting plain text.

Keep improving your brand

The digital ecosystem keeps changing, and so does your personal brand. Don’t limit yourself. Adjust your personality to meet different people, find new networking opportunities, and grow your career. Don’t be afraid to create a brand that lets you shine.

When developing your personal brand, don’t lose sight of the need to stand out from the crowd. Highlight your values, unique interests and visions.

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West Fargo Receives Arbor Day Foundation Growth Award – InForum https://uscprssa.com/2022/05/26/west-fargo-receives-arbor-day-foundation-growth-award-inforum/ Thu, 26 May 2022 12:52:00 +0000 https://uscprssa.com/2022/05/26/west-fargo-receives-arbor-day-foundation-growth-award-inforum/ WEST FARGO – The City of West Fargo, an arbor town in the United States, has been named the recipient of the Arbor Day Foundation’s Growth Award for the seventh consecutive year. West Fargo was one of only three cities in North Dakota to receive the award for 2021 along with Cavalier and Wahpeton. The […]]]>

WEST FARGO – The City of West Fargo, an arbor town in the United States, has been named the recipient of the Arbor Day Foundation’s Growth Award for the seventh consecutive year. West Fargo was one of only three cities in North Dakota to receive the award for 2021 along with Cavalier and Wahpeton.

The Growth Award looks back on the previous year and recognizes major annual milestones and activities in five categories that combine to create sustainable community forestry programs.

“The Growth Award goes beyond our designation of Tree City USA. It recognizes that West Fargo continually implements innovative ideas and strategies to grow and promote our urban forestry programs,” said Chad Zander, West Fargo City Forester. “We are proud that this is our seventh year honored and strive to receive the award 10 years in a row, earning West Fargo the distinction of Sterling Community.”

West Fargo was recognized for its efforts in the following three categories, performance, team building or grant applications, and outreach.

He was recognized in performance or tree planting projects after the city planted two new community orchards in 2021 under the Community Orchard Program. Small local orchards are designed to promote healthy eating and provide appeal and a better quality of life in the neighborhoods where they are located. The orchards contain apple, pear, plum, and cherry trees with fruit that residents can pick and use. To learn more about the Community Orchard Program, visit

https://www.westfargond.gov/816/Community-Orchard

.

The West Fargo Forestry Division received two grants in the 2021 calendar year from the North Dakota Forest Service. The first grant provided funds to plant 107 new trees on 14th Avenue E. and the second grant supported the removal and replacement of ash trees under power lines on 3rd Avenue West. In total, the Forestry Division received $18,367.00 in 2021.

In 2021, West Fargo launched an advertising campaign called “Forestry Friday”. Content was posted on the City’s social media accounts highlighting bylaws, helpful tips and tricks, forestry standards, forestry photos and other relevant forestry issues to increase public awareness and education .

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Amber Heard Lawyers to Call Johnny Depp to Testify in Libel Lawsuit https://uscprssa.com/2022/05/22/amber-heard-lawyers-to-call-johnny-depp-to-testify-in-libel-lawsuit/ Sun, 22 May 2022 16:32:00 +0000 https://uscprssa.com/2022/05/22/amber-heard-lawyers-to-call-johnny-depp-to-testify-in-libel-lawsuit/ CBR has learned that Amber Heard’s legal team will call Johnny Depp to the stand this week for cross-examination in the ongoing defamation lawsuit. Actor Johnny Depp testified last month in the ongoing defamation lawsuit against ex-wife Amber Heard. It now looks like he will speak again in the coming week. CBR has learned that […]]]>

CBR has learned that Amber Heard’s legal team will call Johnny Depp to the stand this week for cross-examination in the ongoing defamation lawsuit.

Actor Johnny Depp testified last month in the ongoing defamation lawsuit against ex-wife Amber Heard. It now looks like he will speak again in the coming week.

CBR has learned that Heard’s team intends to call Depp as a witness on Monday, May 23 for cross-examination. He will be included as the third witness for the day.

RELATED: Pirates of the Caribbean Fans Rally Behind Johnny Depp: ‘#NoJohnnyNoPirates’

Depp is currently suing Heard for a total of $50 million. Depp by name in the room. Depp’s legal team argued that the references to him, coupled with Heard’s previous abuse allegations, were enough to damage Depp’s name. Heard denied the charges and counter-sued Depp for $100 million.


Heard and his legal team tried to have the case dismissed twice. In the ongoing libel suit, Judge Penney Azcarate denied the attempt. Additionally, due to the negative publicity resulting from the televised trial, the Aquaman The star recently fired his PR team, Precision Strategies, in favor of Shane Communication, to “help him speak out better with public opinion.”


Amber Heard Aquaman DC

Amber Heard’s team banned from using Bloody Lip Photo in Johnny Depp lawsuit

Read more


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What went wrong? – MindaNews https://uscprssa.com/2022/05/21/what-went-wrong-mindanews/ Sat, 21 May 2022 05:55:41 +0000 https://uscprssa.com/2022/05/21/what-went-wrong-mindanews/ MATALAM, North Cotabato (MindaNews/May 21) – The opposition, or Leni Robredo’s camp to be more specific, say they lost the 2022 election due to “disinformation”/”misinformation” and the work of ” paid trolls. (The other three camps are either pseudo opposition or fake administration). When you point to these as the culprits when you were actually […]]]>

MATALAM, North Cotabato (MindaNews/May 21) – The opposition, or Leni Robredo’s camp to be more specific, say they lost the 2022 election due to “disinformation”/”misinformation” and the work of ” paid trolls. (The other three camps are either pseudo opposition or fake administration). When you point to these as the culprits when you were actually the biggest spender on social media and have the mainstream media with you, you’re admitting your communications and public relations (CPR) teams are weak. , it’s the least we can say. Whether in politics or business, the job of the CPR team is not only to sell the product but also to study the strategy and behavior of competitors and to counter bad publicity and/or black propaganda. .

On the other hand, when you claim that your CPR teams did their best, it’s either that their best wasn’t good enough, or you just have to admit the painful truth that your product isn’t salable. In this case, you just need to adapt the so-called “Volkswagen principle”.

When you look at the Volkswagen Beetle (a popular German-built car in the 1960s) from the side, you’ll notice that the hood rises to a point and then continues in a smooth horizontal line. It is the same with its roof until it descends towards the rear. The stable horizontal line that approaches a downward trajectory is called the “law of diminishing returns”. The opposition may already be on its waning comeback, and therefore there is an urgent need to revisit its strategies, its philosophy, rethink key assumptions and, most importantly, revise its political paradigm.

Filipino”massa“Voters (ordinary people) have not changed since time immemorial. They had been personality-oriented and obsessed with the pin-up or “idol” archetype – the reason Robin Padilla landed the top spot in the Senate and why Lito Lapid, Bong Revilla, Jinggoy Estrada and JV Ejercito are from from time to time serious suitors. . This is how the “massa” votes, which, by the way, constitute the 65% of the voting population. They are dispersed in rural areas, and most often have very limited access to information. They don’t look at the issues and nuances of the past. They don’t care if one is “well educated” and the other an unqualified “thief”. The PRRD was idolized by the “massain 2016 and it catapulted him to the presidency.

Because they constitute the majority of voters, the opposition must strive by all means to win the hearts of “massaand prepare a candidate who could become their “idol” in due course. Political platforms and advertisements are still necessary for the consumption of the middle and upper 35% of society.

This election should serve as a wake-up call for progressive liberals in case they are still half asleep after the devastating loss of senatorial candidates “Otso Deretso” in the 2019 midterm elections. They need to go back to the drawing board and reassess themselves. themselves and their strategies. On the one hand, when you have a sitting president idolized by the “massait was a gaffe to call them bobotantes. They will surely strike back at you with the force of 16 million.

Dr. Rommel Curaming, who considers himself a well-meaning progressive liberal, writes: “It is time we gave up our arrogance to assume that we have a monopoly on morality, critical thinking, good judgment and love of the country. The people who voted for BBM (Marcos Jr.) and the other candidates also got them equally. Because of our presumption of moral and intellectual superiority, we ignore or reject them out of hand, calling them (bobotante) names that misrepresent our liberality. Let’s stop acting as if we were the only legitimate vanguard of the ongoing process of socio-political evolution. Let’s stop assuming that we are the only ones who really understand the plight of the people and that we have the exclusive right to speak on their behalf. »

This recent election has shown that negative campaigning is not the way to go. When Isko Moreno, a third placed in the polls, called for Leni Robredo to resign or drop out of the presidential race, he was quickly ousted by Manny Pacquiao in third place which was confirmed by the election results. .

These landmark election results should be a clear call for the opposition to revisit its campaign strategies and rethink key assumptions to consider what liberal politics entails in the Philippine setting. Right now, liberalism and progressivism are in crisis in various parts of the world. It is now up to the opposition to save it from uselessness if it still wishes to build on said political ideology.

Let me address the more specific issue: Leni Robredo herself. What was wrong with her?

Leni’s early indecision to join the presidential race took so long and it sent the other presidential aspirants bickering into a dilemma while BBM was on the final stages of consolidating its forces. He shrewdly made concessions with major political groups and influencers from north to south to ensure that his political apparatus served him well.

At a time when the political opposition, or the main drivers of 1Sambayan to be more precise, were looking for a strong leader, they turned their eyes to Ms Robredo and expected her to embrace the call for a united opposition outright. . I do not agree with the initiative of the group (1Sambayan) for a selection of presidential aspirants because it gave the impression that the winner is superior to others in many respects. It was a big disappointment for the other candidates who also see themselves as another presidential wood. The selection process should have been done on the basis of consensus and not screening or competition.

The long wait pushed other presidential aspirants to follow their own political lines, clearing the path Robredo was to walk later, so much so that a call for a united opposition by the 1Sambayan group went hollow and bereft. of strength. the fire and enthusiasm he needs.

Dilly-dallying that worked for Duterte in 2016 didn’t work for Robredo as the precedents between the two were different. Duterte showed no interest in the presidency to avoid an early attack that came to Binay. The opposition took advantage of Binay’s early exposure to do demolition work against him, which effectively tore him to pieces.

Duterte was pushed by the “masa”. and therefore his dithering was heavily charged by the sympathetic majority. Robredo was pushed back from her long wait by the 1Sambayan, a rallying group working for the unity of the opposition and perceived as an elitist group because it is composed of intellectuals and high caliber judges. Duterte’s wait-and-see attitude was like a volcano waiting to erupt. Robredo’s long wait was like a compressed spring; the longer he was released, the weaker he became.

On the other hand, Sara Duterte’s decision to finally run as BBM’s VP tandem bolstered their chances as it was seen as a political marriage made in heaven between the strong north and the strong south with the Central Visayas endorsing the Uniteam couple.

It was surprising, even confusing, to see Leni Robredo who, as president of the Liberal Party, did not run under her banner. It was seen as an attempt to move away from the tarnished image of the yellow cult following the devastating defeat of the “Otso Deretso” in the 2019 midterm elections. She chose to be pink as an independent candidate. Even then, people still see Ms. Robredo as yellow disguised as pink. That’s why she and her band earned the nickname “pinklawans.”

Dr. Curaming continues his treatise by saying, “Let us be aware of the intellectualist biases that impede our efforts to reach ordinary people (massa). Just as fact-checking hasn’t reversed the tide of support for Trump in the United States, it can’t do the trick in the Philippines either. The presumption that people’s support for BBM is primarily based on disinformation/misinformation, which drives fact-checking efforts, needs serious rethinking because the whole idea is patronizing. (Unfortunately) it was one of those that turned off a lot of people when the “kakampinks” tried to convince them. The people who voted for BBM have their own valid reason for doing so. To deny this is yet another sign of liberal hubris that allows us to fantasize that we know more and better than the people who actually live their own lives.

If we look at why and how the two presidents Cory Aquino and Gloria Macapagal-Arroyo assumed the presidency, it is fate made possible when they were seen as the only emerging personality to save a situation that threatens our democracy. In Cory’s time, it was preceded by the overthrow of the so-called Marcos dictatorship. During the PGMA era, it was preceded by the dismissal of Erap (pres. Joseph Estrada). When the husband abuses his authority in the household, the mother is seen as the savior of the children.

Should Leni wait for this kind of situation to exist? If not, the opposition must revise its strategies, rethink key assumptions and revise its political paradigm.

(MindaViews is the opinion section of MindaNews. Maugan P. Mosaid holds a Ph.D. in rural development. He is a freelance writer, planning consultant, and teaches statistics and research methods at graduate school. He can be contacted at mauganmosaid6@gmail.com)

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How to Create a Digital PR Strategy for Your Small Business https://uscprssa.com/2022/05/18/how-to-create-a-digital-pr-strategy-for-your-small-business/ Wed, 18 May 2022 18:41:47 +0000 https://uscprssa.com/2022/05/18/how-to-create-a-digital-pr-strategy-for-your-small-business/ Image source: Getty Images Discover the value of developing a digital PR strategy and the best practices that will help you get a good return on investment and increase your SEO visibility. Knowing where to reach target audience members and customers has always been essential for marketers and publicists. In both cases, GPS points to […]]]>

Image source: Getty Images

Discover the value of developing a digital PR strategy and the best practices that will help you get a good return on investment and increase your SEO visibility.

Knowing where to reach target audience members and customers has always been essential for marketers and publicists. In both cases, GPS points to the digital channels where consumers and businesses choose to search, buy and interact with brands.

In 2020, the shift to digital channels accelerated as in-store purchases and brand experiences were somewhat limited. As more and more people prefer digital channels, PR marketing strategies will increasingly need to focus on this environment.

Not sure where to start in 2021? Here are some digital PR strategies to get you started.

Overview: What is Digital PR?

Digital PR is an online marketing strategy that all types of businesses (B2B and B2C) use to improve their online presence. Internal PR and digital marketing teams, as well as digital PR agencies, network and partner with media outlets, influencers, journalists and bloggers to build this online presence.

The goal is to build this digital profile by sharing press releases online, providing high-quality backlinks and social media mentions, and improving search engine optimization (SEO) visibility.

This, in turn, generates publicity in the form of website backlinks, online posts, podcasts, social media mentions and posts, and customer reviews. By addressing SEO as well, digital PR can help improve search engine visibility and rankings.

Digital PR vs traditional PR: what’s the difference?

Traditional PR and digital PR share goals and focus on a tactical approach. The main difference between the two is in the channels they pursue to increase awareness of the company or brand and how they deliver the message to those channels.

Traditional public relations targets channels such as print publications as well as television and radio. Cover letters and press releases share news and developments with key journalists, whom you typically contact by phone or email.

Although these channels are still used in the PR industry, digital PR pursues online publications such as digital journals, podcasts and blogs created by influencers, industry leaders, journalists in line and influencers.

While the content marketing approach of digital PR and traditional PR focuses on increasing brand awareness, building credibility and adding customers, digital PR content strategies also take account of how this content can influence the SEO visibility of a website.

Achieving this requires understanding Google’s search and ranking guidelines. Typically, a digital PR agency also includes SEO experts and content marketers who know how to create search-optimized digital PR campaigns.

How a Digital PR Strategy Can Help Your SEO

A digital PR strategy can amplify the impact of your SEO strategy to increase organic rankings, increase brand awareness, and drive more website traffic.

Increase the Domain Authority (DA) of your website

Your website’s DA is scored on a 100-point logarithmic scale that predicts a website’s ranking on various search engines. The closer your DA score is to 100, the more likely your website is to get a higher search ranking.

This higher ranking then drives more high-quality web traffic to your website because your links are placed higher on search engine results pages (SERPs). The digital PR team considers this metric as part of their overall link building strategy.

Building brand awareness and authority

A digital PR program aims to post content on high authority websites. This tactic then increases backlinks to your website which can improve your site’s ranking for certain keywords. The higher your position in the SERPs, the more search traffic is likely to go to your site. In partnership with content marketing, digital PR develops and publishes relevant, quality content that builds that brand authority.

Leverage earned media coverage

Maximizing keyword visibility is important, and one way to do this is through earned coverage. Since public relations is all about getting coverage, it’s important to develop a strategy that can combine this focus with knowledge of search engine optimization best practices.

In the process of getting brand mentions, it helps shape your content around relevant phrases and links that emerge from keyword research using SEO tools. As a result, earned coverage can help maximize the value of all your blog posts, press releases, and articles that are covered or shared on your website or social media accounts.

Wordstream SEO Keyword Research.

Use SEO tools like Wordstream to do keyword research. Image source: author

7 Steps to Create a Digital PR Strategy for Your Small Business

Now that you know why working with PR professionals on a digital PR strategy is crucial for success, the next step is to understand how to develop a strategy that’s right for your small business.

1. State your goals and objectives

It’s important to know the purpose of your digital PR strategy, so list goals and objectives related to traffic, rankings, leads, and revenue. Other goals I’ve seen of organizations involved developing high-quality inbound links to their websites, building brand awareness, or diversifying their brands’ backlink profiles.

Defining these goals first will help you determine the types of campaigns and content your business needs in the future.

2. Define your target audience

These goals and objectives should then align with the different segments of your target audience. I’ve seen many companies use specific buyer personas. You may have already defined these personas within your marketing department, so be sure to share this information and assess if the demographics are fully defined for PR messaging.

3. Give your brand a voice

Determine what your brand should look like and say based on what you know about your target audience and personalities. A common tactic you typically see at this point is for marketing departments to create a list of messaging topics and themes in the brand voice. From there, you can develop these topics and themes into full-fledged content.

4. Develop your editorial calendar

Content creation is at the heart of your digital PR strategy. You also need to know when certain content will be more relevant than at other times, and not just to your own readers.

Editorial calendar for digital PR.

Use an editorial calendar template to start planning your digital PR campaign. Image source: author

This involves researching and connecting with publications, sites, and channels that may want to distribute your content at some point. Like traditional PR, digital PR must carefully consider the timing and then map out a route and timeline to contact the online outlet.

5. Generate your content offers

The next step is to work on creating content, including videos, infographics, thought leadership articles, blogs and guest blogs, white papers, research reports, and byline articles.

One of the best strategies I’ve seen is to expand on the topics and themes you’ve determined based on your audience, then optimize the final content for SEO. You want it to rank well so more people see it and you end up with more new or repeat customers.

6. Begin development of outreach and media relations

As you begin to implement these PR tactics and launch your content, it’s important to spend time building awareness in the meantime, developing relationships with the media contacts you’ve identified. Know what topics and areas bloggers and journalists are covering, comment on those types of posts, and then share valuable content and information that they will find useful.

Perhaps the best advice I’ve heard in this area is to spend time on platforms that journalists often use themselves. If you access the online services where they hang out on social media (like Twitter) and interact with them when they talk, you might get to know them over time. This will increase the chances that they will really pay attention if you eventually offer them coverage.

7. Establish an evaluation process for digital PR campaigns

Reporting and evaluation are essential to any campaign where money and time are invested. I’ve seen many organizations struggling to do this consistently. The metrics tracked can show a positive ROI or reveal where you need to make improvements. Focus on reports that look at SEO and links, brand mentions and other coverage, organic traffic, and rankings.

It’s time to focus on PR work

Despite what you may have heard, public relations is very far from dead. Driving traffic isn’t just about social shares and influencer posts. Public relations remains a highly advantageous strategy as part of your overall digital marketing program to build brand awareness, authority, and interaction with your target audience. Now is the time to go to work on your outreach efforts and be part of the conversation.

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Reform the NITI Aayog | Enterprise standard column https://uscprssa.com/2022/05/16/reform-the-niti-aayog-enterprise-standard-column/ Mon, 16 May 2022 18:26:00 +0000 https://uscprssa.com/2022/05/16/reform-the-niti-aayog-enterprise-standard-column/ NITI Aayog has a new vice president, Suman Bery. This is good news, not only because he is a friend, but because he always seeks credible analysis and valid reasons for any proposed response to economic challenges. Moreover, he is politically impartial, a feature of great value in the management of NITI Aayog […]]]>

NITI Aayog has a new vice president, Suman Bery. This is good news, not only because he is a friend, but because he always seeks credible analysis and valid reasons for any proposed response to economic challenges.

Moreover, he is politically impartial, a feature of great value in the management of NITI Aayog for cooperative federalism. The word ‘niti’ in Hindi means politics and NITI Aayog can be said to be the political commission of the Union Government. When it was established in 2015, the late Arun Jaitley argued that the Planning Commission was designed for top-down command…




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First published: Monday, May 16, 2022. 11:56 p.m. IST

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