Publicity Strategies – USC PRSSA http://uscprssa.com/ Fri, 18 Jun 2021 14:54:31 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 https://uscprssa.com/wp-content/uploads/2021/05/default-150x150.png Publicity Strategies – USC PRSSA http://uscprssa.com/ 32 32 Apple and Google’s AI magic promises privacy – at a price – Bestgamingpro https://uscprssa.com/2021/06/18/apple-and-googles-ai-magic-promises-privacy-at-a-price-bestgamingpro/ https://uscprssa.com/2021/06/18/apple-and-googles-ai-magic-promises-privacy-at-a-price-bestgamingpro/#respond Fri, 18 Jun 2021 13:00:23 +0000 https://uscprssa.com/2021/06/18/apple-and-googles-ai-magic-promises-privacy-at-a-price-bestgamingpro/ Getty Images Since the dawn of the iPhone, most of the smarts in smartphones have come from elsewhere: corporate computer systems, often known as the cloud. Cellular apps sent information about people to the cloud for useful tasks like transcribing speeches or suggesting responses to messages. Now Apple and Google claim that smartphones are enough […]]]>


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Since the dawn of the iPhone, most of the smarts in smartphones have come from elsewhere: corporate computer systems, often known as the cloud. Cellular apps sent information about people to the cloud for useful tasks like transcribing speeches or suggesting responses to messages. Now Apple and Google claim that smartphones are enough to do some essential and delicate machine learning tasks like these on their own.

At Apple’s WWDC this month, the company said its digital assistant Siri will transcribe the speech without using the cloud in certain languages ​​on current and future iPhones and iPads. At its personal event for I / O developers last month, Google said that the latest model of its Android working system has a feature dedicated to safe and on-device handling of sensitive information, called Personal Compute. Core. Its early uses of Embracing Powering the model of the company’s responsive response function built into its cellular keypad that can recommend responses to incoming messages.

Apple and Google each say the machine study on the device provides additional privacy and faster apps. Not transmitting private information reduces the risk of publicity and saves time spent preparing information to cross the Web. At the same time, protecting unit information aligns with the long-term curiosity of tech giants to protect certain customers in their ecosystems. Those who hear their information may be treated more privately may become more willing to comply with sharing additional information.

The current promotion by companies of the machine-on-device study comes after years of working on the know-how to restrict the information their clouds can “see”.

In 2014, Google started collecting information about Chrome browser usage through a technique called Differential Privacy, which noisy the collected information in a way that prevents what these samples reveal about people. Apple has used the information gathered from phones approach to indicate emoji and typing predictions and to obtain information from the internet.

More recently, every company has adopted a skill called federated learning. It allows a cloud-based machine study system to be up to date without retrieving raw information; Instead, some people receive information regionally and only share digested updates. As with differential confidentiality, companies mentioned using federated study only in limited circumstances. Google used the approach to keep its cell typing predictions updated with language traits; Apple has published an analysis on its use to update speech recognition models.

Rachel Cummings, an assistant professor at Columbia who previously consulted on privacy for Apple, says the rapid switch to machine learning on phones has been put in place. “It’s extremely rare to see something go from primary design to full scale deployment in such a few years,” she says.

These advancements have required not only advancements in computer science, but also for companies to tackle the sensitive challenges of processing customer-owned unit information. Google said its federated study system only uses customer units when plugged in, inactive, and on a free internet connection. The approach was made possible in part by improvements in the energy of cellular processors.

The Beefier cell also contributed to Google’s announcement in 2019 that voice recognition for its digital assistant on Pixel units could be entirely on the device, without the cloud kickstand. Apple’s new on-device voice recognition for Siri, shown at WWDC this month, will use the “neural engine” the company has added to its mobile processors to power machine study algorithms.

The technical prowess is spectacular. It is questionable how much they can significantly change the relationship of customers with the tech giants.

Presenters at Apple’s WWDC said Siri’s new design was a “primary privacy replacement” that addressed the danger of unintentionally streaming audio to the cloud, saying it was the biggest customer privacy concerns regarding voice assistants. Some Siri instructions, resembling setting timers, can be recognized entirely regionally, allowing for quick response. But in many cases, instructions transcribed to Siri – likely with unintentional recordings – can be sent to Apple’s servers for the software to decode and respond. Siri voice transcription will always be cloud-based for the right HomePod audio system typically installed in bedrooms and kitchens, where unintentional recording may be more important.

Google is also pushing for treating device information as a privacy victory and has said it should increase compliance. The company expects Samsung-like companions to use its Android working system to use the all-new Privateness Compute Core and use it for options that depend on sensitive information.

Google has also made native news search rating a feature of its proposal to reinvent online ad targeting, dubbed FLoC and purported to be more non-public. Speakers and a few rival tech companies have said the design is likely to help Google consolidate its dominance of online advertising by making it harder to focus on individual companies.

Michael Veale, senior lecturer in digital rights at College Faculty London, says processing information on the device is usually a good factor, but says the best way for tech companies to market it is by ‘they are mainly motivated by the desire to keep people connected. in profitable digital ecosystems.

“Confidentiality will be confused with the protection of confidential information, but it is also about limiting energy,” explains Veale. “If you are a giant tech company and you try to reframe privacy as the only confidentiality of information, it allows you to continue working normally and gives you a license to operate.”

A Google spokesperson said the company “builds for privacy in all places where computing takes place” and that information sent to the personal computing core for processing “must relate to the worth of the person. “. Apple did not respond to a request for comment.

Cummings of Columbia says new privacy strategies and the better way businesses are marketing them are adding complexity to the compromises of digital life. In recent years, as the study of machines has grown to become more and more deployed, tech companies have gradually expanded the range of information they collect and analyze. There may be evidence that some customers misunderstand the privacy protections advertised by tech giants.

An upcoming study by Cummings and his associates at Boston College and the Max Planck Institute confirmed descriptions of differential privacy from tech companies, media, and educators at 675 people. Listening to the approach made people about twice as likely to report that they were ready to share information. However, there was some evidence that descriptions of the benefits of differential privacy further inspired unrealistic expectations. A fifth of respondents expect their information to be protected for law enforcement research, something differential confidentiality does not do. The latest statements from Apple and Google on the handling of device information could convey new alternatives to misunderstandings.

This story originally appeared on wired.com.



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Press conferences: it’s complicated | Public relations week https://uscprssa.com/2021/06/17/press-conferences-its-complicated-public-relations-week/ https://uscprssa.com/2021/06/17/press-conferences-its-complicated-public-relations-week/#respond Thu, 17 Jun 2021 16:26:50 +0000 https://uscprssa.com/2021/06/17/press-conferences-its-complicated-public-relations-week/ Press conferences have always been an artificial construction – but this week has proven once again that they are essentials and messaging opportunities, too. Placing individuals in front of a room and asking a melee of reporters and photographers to ask them questions serves an important purpose, but can also be unsatisfying and potentially problematic […]]]>


Press conferences have always been an artificial construction – but this week has proven once again that they are essentials and messaging opportunities, too.

Placing individuals in front of a room and asking a melee of reporters and photographers to ask them questions serves an important purpose, but can also be unsatisfying and potentially problematic – as tennis star Naomi Osaka recently pointed out to Roland- Garros.

This led to Osaka withdrawing from the tournament after being fined for not witnessing a presser. She said she “suffered from long periods of depression” in recent years and attributed this in part to the pressures one would expect to answer a wide range of questions from the media. immediately after leaving court.

The other side of that equation is that players sign up to fulfill their press commitments as part of their participation contract – and as a reimbursement for the sponsor dollars that fund the prizes and the athlete sponsors.

At the European Football Championships this week, sponsorship and product approval was a priority and received almost as much media coverage as the matches on the pitch.

Portuguese legend Cristiano Ronaldo kicked off when he entered a press conference on Monday following his side’s 3-0 win over Hungary and scornfully withdrew two bottles of Coca-Cola strategically placed on the table in front of him and replaced them with his water bottle. , muttering “agua!” As he did.

Other top players, such as Italy’s Manuel Locatelli, followed Ronaldo’s lead on a presser after scoring twice in Switzerland’s loss to Italy. Speaking of endorsements, Locatelli was impeccably dressed in an Armani suit provided by the official clothing supplier of the Italian team.

French superstar Paul Pogba, who is a practicing Muslim and does not drink alcohol, was more diplomatic, but still quietly removed a bottle of Heineken beer from the table in front of him before starting his press after his team of France beat Germany 1-0.

The fact that Heineken is focused on promoting its alcohol-free 0.0 lager to make the headlines of its Euro sponsorship has probably been lost on Pogba, who just saw a bottle of beer. And maybe Coke could have considered leading their sponsorship with their Dasani water or some other healthy drink option better associated with sports.

Indeed, Evian was quick to respond to Ronaldo’s incident on Twitter with: “We couldn’t have said it better ourselves!” with a clip of the incident.

Scottish midfielder John McGinn, attending a press conference that was not under the auspices of the official organizers and sponsors, injected a note of humor into the debate when he joked “Nae Coke? as he sat down for his appearance. And Russia’s head coach took a big sip of Coca-Cola in front of him at his presser.

As always, this story is much more nuanced than it first appears.

Numerous credible media reports suggest that Ronaldo’s stock caused Coke’s share price to drop $ 4 billion, although a report from sports trade specialist Sportico suggests that the timing of the conference press in relation to these particular movements of Coke shares makes this impossible.

Coca-Cola responded to Ronaldo’s stunt by simply saying “everyone is entitled to their drink preferences.” Heineken responded similarly: “We fully respect everyone’s decision about which drink they want. “

It will be interesting to see if the drink narrative at press conferences becomes a hallmark of the tournament as a whole, or if it dies down as the competition heads to its critical stages and the focus on football. take the top.

The old adage that all advertising is good advertising has some relevance here.

Both brands might be secretly happy that people are talking about sponsors given the limited opportunities they have at this tournament to activate as they normally would at major sporting events, via large fan-zone facilities and a interaction with spectators. These options have been severely curtailed by COVID-19 crowd size restrictions.

It’s also worth noting that earlier in his career Ronaldo was once a representative for Coca-Cola and was happy to pay himself the soda conglomerate in exchange for big bucks. He also did commercials in the Middle East for the KFC brand of fried chicken.

Since then he has become even more obsessed with fitness and pampering than he already was, adopting a diet that has kept him on top of such a rigorous sport at the age of. 36 years old, when most players plan to retire.

There are also always conflicts and difficult dynamics when sports superstars with individual mentions join their national teams which may have completely different sponsors, especially around the kit and the boots (crampons).

In politics, press conferences were also at the forefront this week, as President Joe Biden continued his first overseas trip to Europe during a high-profile summit in Geneva with Russian leader Vladimir Putin in a time when the two leaders recognize that relations are particularly weak. point.

The duo led separate pressers on Wednesday after their three-hour meeting ended and the overall tone was firm but respectful.

Putin went first and called Biden a “moral leader” with whom he had “constructive discussions” and made “progress on cybersecurity”. He was quick to declare that the West was more involved in cyber attacks than Russia, but that Russia was ready to start negotiating with the United States on the matter. He added that he believed things could move forward in a positive way after the meeting.

For his part, Biden said he told Putin there would be significant consequences if Russia’s actions did not change. He exposed American values ​​but reflected Putin’s statement that the tone of the meeting was good and positive. He said he would continue to hold his feet on Russia, but that it would not be in the interests of both countries to find themselves in another Cold War-type situation.

His style was markedly different from the grandiose style adopted by his predecessor Donald Trump in these contexts. He would adopt the joint press format with world leaders like Putin and North Korea’s Kim Jong-un, who have ended up being fantastic platforms for regimes that have loathsome elements that are unacceptable. This is probably the reason why the Russians were pushing for a common presser in the pre-summit negotiations.

It was a throwback to traditional forms of diplomacy where most serious business is conducted behind closed doors by the respective leadership teams, rather than joking around on Twitter and in audio bites. But the press conference plays an important role in concluding the message and signaling the big talking points to the entire watching world.

Biden let himself down when he unnecessarily answered a question from CNN’s Kaitlan Collins as he left the conference, for which he later apologized as he prepared to board Air Force One for its return trip to the United States.

All these examples show the importance of the press conference in the communication process. But they also underline the need for advanced and intelligent thinking around these sets which reflect the changing media environment.

Placing product bottles in front of athletes is like an old-fashioned thought. Smarter social and experiential activations will result in better returns on investment. And, of course, once the world returns to some sort of normalcy, all of the usual location-based activity can return.

There is also a need for more consultation with athletes, who are themselves such important influencers. Many football fans now follow individual players rather than teams, and their business value has exploded as a result.

In tennis, the organizers of the Wimbledon tournament have already reached out to Naomi Osaka and other players and their teams to discuss details of the upcoming championships, which begin on June 28.

Wimbledon General Manager Sally Bolton said: “We have launched a consultation. Of course, this consultation must include not only the actors, but the media and all those who are engaged in this space. We always strive to do things better.

Clever. But first let’s see how these negotiations unfold.

The press conference remains an important vector of communication and many traditional elements of the playbook are still as relevant as ever. But the environment has changed considerably in this modern media world. It’s more complicated.



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Compliance-driven approach to cybersecurity fuels the security theater https://uscprssa.com/2021/06/16/compliance-driven-approach-to-cybersecurity-fuels-the-security-theater/ https://uscprssa.com/2021/06/16/compliance-driven-approach-to-cybersecurity-fuels-the-security-theater/#respond Wed, 16 Jun 2021 00:50:12 +0000 https://uscprssa.com/2021/06/16/compliance-driven-approach-to-cybersecurity-fuels-the-security-theater/ Read the article By Gary Jackson, Vice President for Asia Pacific, Tenable India reported the second highest number of cyber attacks in the Asia-Pacific region after Japan in 2020. One reason for this could be that several Indian organizations view cybersecurity simply as a measure to comply with regulations. . According to PwC data, 76% […]]]>



Read the article

By Gary Jackson, Vice President for Asia Pacific, Tenable

India reported the second highest number of cyber attacks in the Asia-Pacific region after Japan in 2020. One reason for this could be that several Indian organizations view cybersecurity simply as a measure to comply with regulations. . According to PwC data, 76% of Indian organizations have not allocated budget allocations for cybersecurity and those that have invested in it have done so to comply with the regulatory framework of the IT law and the guidelines of the Reserve Bank. of India and the Securities Exchange Board of India. .

While compliance strategies are important in defining best practices, they do not help an organization quantify or assess risk. In other words, they serve as general guidelines but are not tailored to the specific needs of an organization. Compliance is certainly necessary to meet legal obligations, but it cannot be the only cybersecurity measure because all businesses operate differently. Compliance is a relatively static summary of the security state of an organization.

When a data breach does occur, the C-suite, rightly so, urgently needs to know the extent of the breach, the time to resolution, and the immediate impact on the business. The compliance checkboxes do not address these issues in the context of the business. In response, security teams may scramble to find solutions to address the symptom of the problem instead of addressing the root cause.

Such an urgent response to a data breach is known as the theater of security. And unfortunately, this is a reaction that we have seen too often. Security theater, a term coined by security expert Bruce Schneier, is the practice of security organizations or teams, where superficial measures are implemented to create a perception of security but in reality do not occur. not attack the underlying cause of the actual problem.

If a violation occurs, some organizations may respond by investing in security tools just enough to meet core regulations. However, investing money in tools that don’t really focus on long-term measures only makes organizations more vulnerable to cyber threats in the future.

Therefore, a compliance-driven approach to security is inherently insecure and Indian organizations may unknowingly fall victim to a security theater that will only prove costly in the long run. Identifying and eliminating the security theater can be the key to adopting the right cybersecurity strategy for your organization.

Smoke and mirrors
The cybersecurity industry has long indulged in fear, which has led organizations to invest millions in tools that solve security problems on a superficial level. For example, some organizations invest heavily in anti-malware and anti-virus software. These can detect malware and known viruses and their variants. However, when a new form of malware appears, the software will not be able to detect it, leaving organizations defenseless.

The most important thing to understand about the threat landscape is that cybercriminals are not deterred by anti-malware and virus scanners. They attack the fruits at hand by exploiting known but unpatched vulnerabilities. Before investing money in tools that cover the edge of the problem, organizations should ensure that fundamental cyber hygiene practices, such as asset inventory, analysis, and patching systems, are respected. Enforcing a strong password policy and multi-factor authentication process and deploying encryption are additional layers of security that help prevent cyber attacks at a fundamental level.

Inability to measure investments
When it comes to investing in cybersecurity technologies, a fundamental question that business leaders will ask of security officials is: How do we reduce our exposure over time? In many cases, organizations can end up investing huge budgets in tools without being able to measure whether their risk position has improved.

An effective cybersecurity program must be able to measure success by reducing risk. Remediation actions must be prioritized to reduce the organization’s cyber exposure. Security managers need to visualize, validate, and prioritize business-critical vulnerabilities, while also understanding the context of the vulnerability. Patches and fixes are essential, but follow-up testing and quality assurance reviews are just as important. In doing so, security managers should be able to provide clear reporting metrics and analysis of program effectiveness.

Focus on “headline” defects
The flaws in the “title” and the publicity surrounding them attract the attention of the C-suite. This leaves security teams feeling compelled to respond to each of these high-profile breaches, even though the threat to the business may, in fact, be low. A review of high-profile vulnerabilities in 2020 found that not all high-risk vulnerabilities were rated as critical and, conversely, not all vulnerabilities rated as critical should be rated as high risk. With over 18,000 vulnerabilities reported in 2020, identifying and remedying each one is not only becoming time-consuming and costly, but also impossible. It is essential that security teams focus on risks impacting the business rather than perceived threats.

The security theater is a false economy
Cyber ​​risks evolve every day and organizations must be equipped to understand external developments and incident trends, and at the same time be able to use this information to formulate cybersecurity policies and strategies. Cyber ​​security in India is driven largely by compliance. This is understandable because organizations have to follow a wide range of rules and legislation. However, it is counterproductive to view cybersecurity solely from the perspective of compliance. This will potentially lead to organizations falling prey to the security theater and organizations having to come out of it.

If you have an interesting article / experience / case study to share, please contact us at [email protected]



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Marketers Need a New Lens for a Newly Redesigned World https://uscprssa.com/2021/06/15/marketers-need-a-new-lens-for-a-newly-redesigned-world/ https://uscprssa.com/2021/06/15/marketers-need-a-new-lens-for-a-newly-redesigned-world/#respond Tue, 15 Jun 2021 01:00:00 +0000 https://uscprssa.com/2021/06/15/marketers-need-a-new-lens-for-a-newly-redesigned-world/ “The future of marketing is going to be about finding the right balance between what worked before and what needs to happen now, in a world changed by the pandemic,” said Sumit Virmani, Marketing Director of Infosys India. He talks about this new face of marketing supported by the confluence of purpose, people and profits. […]]]>


“The future of marketing is going to be about finding the right balance between what worked before and what needs to happen now, in a world changed by the pandemic,” said Sumit Virmani, Marketing Director of Infosys India. He talks about this new face of marketing supported by the confluence of purpose, people and profits.

Covid-19 has disrupted the corporate world immensely in 2020, pushing several industries into a deep dilemma while providing unforeseen bargains to the lucky few. This has accelerated a global digital adoption, driven by the forced shift to a home economy, and organizations have been forced to respond by transforming quickly to stay in business. Those who have the muscle and the resilience to do so are living to meet the challenges of post-pandemic recovery and growth that continue to be massively digital.

Difficult times have also resulted in changes in consumer loyalty and the adoption of new brands; brands that scored top on the Convenience and Value Index, of course, but also those that measured themselves to somewhat higher standards – especially socially. The surge in ‘consumer activism’ triggered by the pandemic has put brands under the scanner – especially for how they treat people, both their own and the community, and how they fare. will continue to have a huge impact on purchasing decisions.

As connectors tasked with bringing brands and their customers together, marketers are keenly evaluating their strategies for the future. They know the future is about balancing what worked before and what needs to happen now in a world changed by the pandemic. And that balance sits at the confluence of purpose, people, and benefits – in that order of priority, as each nurtures the next.

Brands will gain strength by living their raison d’être

Brands with purpose and strong socially responsible values ​​have become more attractive to buyers over the past two years, as the recent crisis has dramatically intensified this movement. A study on global marketing trends that surveyed nearly 2,500 consumers around the world during the pandemic found that goal-oriented businesses are gaining the attention of consumers more than ever. Almost one in four survey respondents strongly agreed that the genuine and motivated choices brands made during the pandemic positively changed their perceptions and one in five strongly agreed that that it had also changed their buying preferences in favor of the brand. Unsurprisingly, consumers are also well aware of negative brand actions that have led to one in four withdrawing from a brand they might have previously approved.

The lesson for organizations is to make long-term commitments, reiterating their purpose, that guide how these businesses will operate and how they will support causes and interests that extend beyond their own economic activities. In the absence of such commitments, brand strength can quickly decline. Marketers have their job to do: choose projects and partnerships that communicate their brands Why unambiguously and consistently.

An intense focus on people will be a growing brand differentiator

As an employee, interviewed by Fortune magazine for their Best companies to work for in 2021 Note: “It can be easy to be a big company when the times are perfect, but it takes a big company to do it when the times are uncertain. Whether it’s Target’s unlimited back-up care delivery, in-home coverage, or company-paid child care when employee families need it most during the pandemic, or the launch of Cisco’s digital care coordination platform – Wellthy – helping workers manage everything from supporting elderly parents to caring for a child with special needs, these measures are welcomed not only by employees , but also by consumers. After all, it’s the customer experience that soars when motivated employees understand their role and place in customers’ interactions with the brand.

Taking a stand on human issues is no longer an option for progressive brands or their custodians. In fact, not doing so comes at a cost; Gartner predicts that by 2022, one-third of advertising budgets spent on crisis communication will be used in response to employee complaints against their organization. In addition, consumers also expect the brands they support to communicate their ethical stance on matters that matter to people in the community and, more importantly, to act on their words.

It will take profitable work to make the brand work

Financial managers are making themselves heard more and more. The reason, they say, that marketing proposals have been turned down or have not been fully funded in the past is that the proposals have not demonstrated a clear value line. According to a recent research report, nearly half of CFOs don’t think marketing investments should be protected during downturns. The challenge – even more important in a precarious economic environment where companies are less tolerant of an unclear ROI – is therefore not only to monitor the marketing ROI but also to articulate it in an appreciated manner.

Using a stack of cutting edge marketing technologies to support the groundwork of clarifying metrics and metrics can prove invaluable in these recovery-driven times. Equally important is the need to establish a common language between marketers and other business stakeholders to express the value of these efforts. For example, convincing the CFO of the value of digital impressions and brand perception may prove futile, but demonstrating the direct impact of marketing efforts – in empirical terms – on bottom lines and bottom lines, will almost work. certainly better.

Marketers would need a new lens to see and maybe reinvent our playbooks for a world that’s just been reimagined.

Sumit Virmani is the Marketing Director of Infosys India.



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06/13/21: Cynopsis Jobs – Cynopsis Media https://uscprssa.com/2021/06/13/06-13-21-cynopsis-jobs-cynopsis-media/ https://uscprssa.com/2021/06/13/06-13-21-cynopsis-jobs-cynopsis-media/#respond Sun, 13 Jun 2021 12:01:45 +0000 https://uscprssa.com/2021/06/13/06-13-21-cynopsis-jobs-cynopsis-media/ ACCOUNT MANAGER >>MARATHON VENTURES / EAST CTE / REMOTE: Responsible for generating revenue and achieving sales targets and maintaining and growing our direct response account business. Analyze sales data, execute revenue growth strategies, build relationships with existing accounts, and constantly develop new business. Established relationships required. All the info HERE (6/28) PLEASE, PRICE AND PLANNINGCROWN […]]]>


ACCOUNT MANAGER >>
MARATHON VENTURES / EAST CTE / REMOTE: Responsible for generating revenue and achieving sales targets and maintaining and growing our direct response account business. Analyze sales data, execute revenue growth strategies, build relationships with existing accounts, and constantly develop new business. Established relationships required. All the info HERE (6/28)

PLEASE, PRICE AND PLANNING
CROWN MEDIA FAMILY NETWORKS
NYC. new York
Manages the execution of the pricing and scheduling function for all media and digital platforms. 15 years of progressive and related experience in ad sales, pricing and planning and / or operations. Bachelor’s degree in communications, advertising / marketing, business administration, finance or related field required. All the info HERE (6/27)

DIRECTOR, PROGRAM STRATEGY
JUKIN MEDIA
LOS ANGELES, CA
Oversees the programming and strategy and programming of on-air promotions. A growing team that is at the center of the fastest growing domain in the streaming TV market. 8+ years in TV or digital programming strategy required, in addition to a deep understanding and passion for TV, streaming TV and the digital content landscape. All the info HERE (6/26)

DIRECTOR OF ENGINEERING AND INFORMATION TECHNOLOGY >>
KHQ INC./SPOKANE, WA: Collaborate with and support the engineering departments of all stations and work with suppliers to research, acquire and maintain broadcast equipment. Work with Chief Engineer and Primary Control Supervisor to comply with all FCC regulations; work with chief engineers to develop capital and expenditure budgets. All the info HERE (6/26)

SENIOR CONTENT PRODUCER
>>
NESN / WATERTOWN MA:
Format, edit and produce a weekly 30-minute children’s baseball program, NESN Clubhouse, online throughout the Red Sox season. Produces, writes and edits reports and multi-tour edits, writes and edits long-form interviews and documentaries. 5 years or more of sports television experience at regional or national level required. All the info HERE (6/25)

EXECUTIVE ASSISTANT, PRESIDENT & CEO

CROWN MEDIA FAMILY NETWORKS
AC

Manages the day-to-day operations of the office of the President and CEO. All matters relating to the CEO, including the discreet handling of confidential and sensitive information. Undergraduate degree or 4 years equivalent administrative experience, preferably in the entertainment industry and an expert level using the MS Office suite and creating PowerPoint decks. All the info HERE (6/25)

MANAGEMENT ASSISTANT, COMMERCIAL AND LEGAL AFFAIRS
CROWN MEDIA FAMILY NETWORKS
NYC, NY

Manages the day-to-day administrative work of the Commercial and Legal team, with targeted support for the EVP, General Counsel. This position serves as a key coordinator for the Corporate and Legal Affairs team, as well as a key coordinator between the Corporate and Legal Affairs team at Crown Media and the Hallmark Legal team. All the info HERE (6/25)

COORDINATOR, MARKETING PARTNERSHIP (ASSETS)
CROWN MEDIA FAMILY NETWORKS
AC

Responsible for the execution and management of promotional material using images and video images for the merchandising of programming content on all of Hallmark’s programming channels. Skills in Adobe Suite (Photoshop and InDesign) and a minimum of 2 years of entertainment experience is required, cable preferred. All the info HERE (6/25)

SR. PRODUCT MANAGER-OTT / WEB, PANTAYA
HÉMISPHÈRE MEDIA GROUP INC.
SANTA MONICA, CA

Build technology, content, customer service, and marketing teams to deliver a top-notch streaming experience across multiple device platforms. Own the user experience, feature set and AB testing for engagement campaigns. At least 2-4 years of experience designing, launching and maintaining D2C digital products is required. All the info HERE (6/24)

SALES PLANNER
>>
MARATHON VENTURES LLC / NY, NJ, CT, REMOTE: Primary point of contact for our media partners, effectively anticipating and resolving issues. Verify the accuracy of customer orders, resolve discrepancies, and reconcile logs and reports. In-depth knowledge of Microsoft Office required. All the info HERE (6/24)

CAMPAIGN MANAGER – NATIONAL
>>
AMPERSAND / NYC, NY:
Enter and transmit all new orders for the national company. Facilitate communication between stakeholders regarding order details, copy and traffic and collaborate with MVPD contacts on order confirmation and campaign activation to ensure all platforms are active. BS / BA degree required. All the info HERE (6/23)

SALES ASSISTANT >>
REELZ / NYC, NY: Manage agency accounts, including initial and dispersed order entry, campaign changes, and product allocations. Assist account managers and work closely with the inventory control manager. Bachelor’s degree required. Proficiency in Excel and PowerPoint. All the info HERE (6/23)

SR. SALES PLANNER >>
REELZ / NYC, NY: Create / revise initial / scattered media plans, account management and serve as agency liaison. Must be comfortable presenting and maintaining relationships with agencies. One min. 5 years of exp. Strong written and verbal communication skills, strong media math skills. Proficiency in Wide Orbit, MS Suite. All the info HERE (6/23)

MARKETING DIRECTOR GROWTH-CONSUMER MARKETING
A + E NETWORKS
NYC, NY

A data-driven digital marketer needed to acquire and retain viewers for A&E, HISTORY, and Lifetime apps. Own retention strategy and tactics implementation including email, push notifications, and digital video ads. 7 to 10 years of experience required, experience in product marketing is a plus. All the info HERE (6/22)

LOCAL ACCOUNT MANAGER
>>
AMPERSAND / LOS ANGELES, CA:
Assist Account Managers in preparing sales proposals and work with functional groups such as MVPDs, Partners, Research, etc. to help create client proposals, presentations and media plans. 2-3 years of advertising related experience and extensive knowledge of Microsoft Office required. All the info HERE (6/22)

DIGITAL CAMPAIGN MANAGER >>
AMPERSAND / NYC, NY: Review and validate insertion orders (IOs) online and get all the creative material from sales and / or advertisers. Process and transmit all digital orders via Ampersand apps and streamline communication with publishers. Knowledge of ad serving and verification providers and bachelor’s degree required. All the info HERE (6/21)

SALES ASSISTANT
ENTERTAINMENT
NYC / NY

Maintain agency accounts including entry of initial and dispersed orders, stock movements, product allocations and electronic data interchange. Assist Account Managers, Sales Planner and Price Inventory and compile information for the sales team. Bachelor’s degree in communication or equivalent required. All the info HERE (6/21)

PAID SOCIAL ANALYST
>>
WARNERMEDIA / NYC or LA or ATLANTA or CHICAGO – currently REMOTE:
Implement, plan and measure paid social media campaigns for sponsored content across the WarnerMedia portfolio. Develop audience insights and analyze campaign performance. At least 1 year of professional experience in paid social, digital marketing or social analytics required. All the info HERE (6/19)

Senior Vice President, COMMUNICATION
CLEAN
WEST HOLLYWOOD

Design, direct and manage all internal and external communications for the OWN brand. Work directly with talents, creatives and more. Must have 15 years of communications / PR experience preferably with media (tv / streaming) exp. All the info HERE (6/19)

SR. MANAGER, ADVERTISING >>
PBS / ARLINGTON, Virginia:
Develop and implement advertising campaigns for prime time PBS programs and digital initiatives. 6+ years of experience in communication, advertising and / or journalism. Highly preferred broadcast / TV experience. All the info HERE (6/19)

SENIOR VICE PRESIDENT AND REGIONAL DIRECTOR >>
NEXSTAR / IRVING, Texas:
Direct oversight of multiple markets and will report directly to the President of Nexstar Broadcasting, Inc. Provide day-to-day management and direction to multiple Managing Directors and responsible for the achievement and growth of their assigned markets. Min. 10 years in television management and sales required. All the info HERE (6/18)

QUALITY CONTROL TECHNICIAN – DISSEMINATION
A + E NETWORKS
STAMFORD

Bilingual Spanish technician required for quality control of AETN programs before broadcast. Evaluate program and movie master files for technical quality, standards and practices, grammar, spelling, and closed captioning accuracy so that AETN content meets network standards and critical broadcast deadlines. Requires over 2 years of related experience and ability to read oscilloscopes / vectors and audio oscilloscopes. All the info HERE (6/18)



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Would Kim Kardashian still have been famous without her family by her side? https://uscprssa.com/2021/06/13/would-kim-kardashian-still-have-been-famous-without-her-family-by-her-side/ https://uscprssa.com/2021/06/13/would-kim-kardashian-still-have-been-famous-without-her-family-by-her-side/#respond Sun, 13 Jun 2021 01:21:09 +0000 https://uscprssa.com/2021/06/13/would-kim-kardashian-still-have-been-famous-without-her-family-by-her-side/ Over the years, reality TV personality Kim Kardashian has built a personal billion dollar brand. the keeping up with the Kardashians The celebrity first gained notoriety with her leaked sex tape, and she quickly made media headlines in many reality TV, sponsored advertising, and corporate partnership companies. Still, Kardashian isn’t alone in the spotlight, sharing […]]]>


Over the years, reality TV personality Kim Kardashian has built a personal billion dollar brand.

the keeping up with the Kardashians The celebrity first gained notoriety with her leaked sex tape, and she quickly made media headlines in many reality TV, sponsored advertising, and corporate partnership companies. Still, Kardashian isn’t alone in the spotlight, sharing her so-called ‘mom’ Kris Jenner with sisters Kourtney, Kim, and Khloé, and half-siblings Kendall and Kylie Jenner. With their eponymous reality show ending on E! network, fans are now curious as to whether Kardashian could have achieved the same level of success without all of the Kardashian clan behind her.



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Here are 5 reasons to do so »Live Insurance News https://uscprssa.com/2021/06/12/here-are-5-reasons-to-do-so-live-insurance-news/ https://uscprssa.com/2021/06/12/here-are-5-reasons-to-do-so-live-insurance-news/#respond Sat, 12 Jun 2021 08:14:47 +0000 https://uscprssa.com/2021/06/12/here-are-5-reasons-to-do-so-live-insurance-news/ Running a small business is no easy task at all. You only have a limited budget, time and resources to do all the work and eventually grow your business. You need to calculate the result before spending any money on anything. The scenario is also the same for PR for individuals. Most small business owners […]]]>


Running a small business is no easy task at all. You only have a limited budget, time and resources to do all the work and eventually grow your business. You need to calculate the result before spending any money on anything. The scenario is also the same for PR for individuals.

Most small business owners don’t consider public relations. But it’s really important to invest in public relations in order to get the public’s attention. Apart from that, through the use of PR strategies, you will gain people’s trust and free publicity.

5 reasons to invest in public relations for your small business

If you still have doubts about whether or not to invest in public relations, here I am going to give you 5 reasons why you should invest in public relations. These reasons will help you make a firm decision about investing in public relations. So let’s get started.

More effective than advertising

Any type of earned publicity, such as word of mouth, editorial media coverage, or customer testimonials, is actually much more truncated than advertising. When it comes to influencing customers, PR is 90% more effective than advertising, according to the Nielsen study.

If you are going to buy a product, who will you trust the most, a salesperson or an ordinary person who has used the product? Exactly, the person who used it. People no longer trust advertisements; that’s why influencer marketing and PR content brings authenticity to your business.

Stretch your budget

For anyone running a small business, every dollar has to go a long way. It’s true that getting influencers and journalists to write about your business doesn’t cost a lot, but it does take time.

But with public relations, you can continually work to build your credibility and confidence without spending too much. When others will always mention your name, of course in a positive context, whether they are journalists, your customers, influencers or your own employees

PR and marketing

If you plan to reach your audience, create a positive business image and build brand awareness, public relations is another effective way. Public relations can support and also complement your other initiatives instead of competing with marketing. And that’s also in a way that advertising can’t.

You can use public relations to offer and deliver real values ​​to your audience. Whether it’s sharing something inspiring, educational, or useful, you’ll gain people’s attention. And the best part is, all you need is a good plan and some hard work.

The right strategies prevent problems

Small businesses rely primarily on word of mouth. In this case, an upset customer can spread bad publicity and slowly diminish the credibility of your brand. Apart from these faulty products, employee scandals and potential lawsuits can be reduced if dealt with appropriately without wasting time.

A key public relations motto is to stay on top of what is being said about your small business. He also ensures that the information disseminated is accurate. If not, your PR plan will contain a section on how to handle and rectify this information.

Increase brand visibility

Online media never have the personal life that traditional media do. On search engines, new articles remain available indefinitely. So it means any RP content that you create or have created is able to gain more value as it continues.

Apart from that, other bloggers, news outlets, and even clients can connect and share the media coverage. When content is shared on time on owned, earned, and shared channels, your business will rank high in search engine rankings.

Last tip

So, these are the benefits that you will get if you put your efforts into public relations for your small businesses. After all, you have to be marketing your business, and when you get so much PR, why will you avoid its potential?



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A3 artists agency supports Alexis Elisha Cooper, Ulisses Rivera – Deadline https://uscprssa.com/2021/06/11/a3-artists-agency-supports-alexis-elisha-cooper-ulisses-rivera-deadline/ https://uscprssa.com/2021/06/11/a3-artists-agency-supports-alexis-elisha-cooper-ulisses-rivera-deadline/#respond Fri, 11 Jun 2021 20:00:00 +0000 https://uscprssa.com/2021/06/11/a3-artists-agency-supports-alexis-elisha-cooper-ulisses-rivera-deadline/ A3 Artists Agency has promoted its Human Resources and Communications managers, elevating Alexis Elisha Cooper to Vice President of Human Resources and Ulisses Rivera to Director of Communications. “Alexis and Ulisses have been essential in helping us take the agency to the next level,” said Robert Attermann, CEO of A3. “Alexis has strengthened staff development […]]]>


A3 Artists Agency has promoted its Human Resources and Communications managers, elevating Alexis Elisha Cooper to Vice President of Human Resources and Ulisses Rivera to Director of Communications.

“Alexis and Ulisses have been essential in helping us take the agency to the next level,” said Robert Attermann, CEO of A3. “Alexis has strengthened staff development and created a culture of strong relationships, diversity and inclusion, while Uliss has empowered us to become storytellers and strengthened the agency’s presence in the media. They contribute to important parts of the business that integrate seamlessly with the rest of the agency to help us achieve our core mission.

Cooper joined A3 in 2018, bringing with her over 15 years of experience in all facets of human resources, including acquisitions, employee relations, recruitment and retention, as well as policies and procedures.

Artist agency A3 promotes three to one agent

At A3, she has driven organizational effectiveness, determined and led staffing goals and developed strategies to support productive business operations. She has been tasked with introducing new company policies that promote inclusion, revamping the agency’s internship program with a focus on diversity, and creating a pipeline for students from under-represented communities. directly to A3.

Cooper founded and co-chairs the agency’s Inclusion, Diversity, Equity and Outreach Committee (IDEA), which provides ongoing educational programs to staff. She also serves as a mentor to Big Brothers Big Sisters and sits on the board of directors of Fem the Future, an organization committed to ensuring that girls and women have access to all the spaces needed to create change.

Rivera launched the talent agency’s PR division in 2019, implementing best practices and serving as a spokesperson. Since then, he has implemented the agency’s overall communications strategy and advertising efforts for national and international announcements, reaching audiences in professional industry publications, as well as entertainment, business, entertainment, media and media. technology and consumption.

He will oversee internal and external communications, media relations, advertising, branding, sponsorships, events, client advertising and social media.

Prior to A3, Rivera worked for public relations firm Sunshine Sachs, where he represented clients in television, film, music, special events and initiatives that lie at the intersection of entertainment and social good.

He currently co-chairs A3’s IDEA committee and serves on the board of directors of Christopher Street West / LA Pride, whose mission is to create safe and inclusive spaces for self-expression, celebration and diversity / equity / inclusion. for the LGBTQ + community of Greater Los Angeles.

Cooper and Rivera will continue to report to COO Todd Quinn.



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2023: Why the Bauchi government dissolved the cabinet https://uscprssa.com/2021/06/10/2023-why-the-bauchi-government-dissolved-the-cabinet/ https://uscprssa.com/2021/06/10/2023-why-the-bauchi-government-dissolved-the-cabinet/#respond Thu, 10 Jun 2021 03:03:06 +0000 https://uscprssa.com/2021/06/10/2023-why-the-bauchi-government-dissolved-the-cabinet/ New facts have emerged as to why Governor Bala Mohammed of Bauchi State sacked members of his cabinet and other key political figures in the state. The governor’s special media and publicity adviser, Mukhtar Gidado, said in a statement, in addition to the commissioners, the Secretary of the State Government (SSG) Sabiu Baba, the Chief […]]]>


New facts have emerged as to why Governor Bala Mohammed of Bauchi State sacked members of his cabinet and other key political figures in the state.

The governor’s special media and publicity adviser, Mukhtar Gidado, said in a statement, in addition to the commissioners, the Secretary of the State Government (SSG) Sabiu Baba, the Chief of Staff (Government House), Ladan Salihu and all the special advisers with the except the special advisers for security and national liaison, the State Assembly, social investment and media and advertising, were also removed from their positions. functions.

Sources within the state government circle told our correspondent that the sacking of appointees was part of the governor’s reorganization and strategies for the 2023 general election.

One of the sources said most of the sacked assistants were friends of stakeholders from different political camps who partnered with Bala Mohammed in 2019 to displace the previous administration from the state.

“The governor is trying to bring in people who will work for him and not those who will work for those who brought them to government,” he said.

Recall that the former speaker of the House of Representatives, Yakubu Dogara, who played a key role in the emergence of Bala Mohammed, has since clashed with the governor.

Another source, who does not want to be named, corroborated the governor’s decision to inject new people into the system as the second winning strategy.

When contacted, however, the governor’s media assistant, Mukhtar Gidado, said the dissolution of the cabinet was intended to consolidate and strengthen governance in the state.



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An ode to the non-hitter https://uscprssa.com/2021/06/07/an-ode-to-the-non-hitter/ https://uscprssa.com/2021/06/07/an-ode-to-the-non-hitter/#respond Mon, 07 Jun 2021 21:32:19 +0000 https://uscprssa.com/2021/06/07/an-ode-to-the-non-hitter/ Corey Kluber of the Yankees celebrates after throwing a hit against the Rangers in May.Photograph by Ronald Martinez / Getty Dock Ellis threw a hit while taking LSD for the Pirates in 1970. Jim Abbott threw one for the Yankees in 1993, with his glove hidden under the stump of his right arm missing as […]]]>


Corey Kluber of the Yankees celebrates after throwing a hit against the Rangers in May.Photograph by Ronald Martinez / Getty

Dock Ellis threw a hit while taking LSD for the Pirates in 1970. Jim Abbott threw one for the Yankees in 1993, with his glove hidden under the stump of his right arm missing as he threw with it. his left. Bob Feller of the Indians launched one on opening day in 1940; Don Larsen of the Yankees threw one against the Dodgers in the 1956 World Series, and wide receiver Yogi Berra did what receivers do when a hit is finally over and made in the record books: he ran towards the mound and jumped into the pitcher’s outstretched arms. The no-hitter is normally a rarity: they were only three hundred and five in the major leagues from 1876 to 2020. In 2021, however, the no-hitter suddenly became commonplace. In a typical season, there are two or three no-hitters; this year, there have been six, and the 162-game season is only two-fifths over.

When the Yankees’ Corey Kluber threw a hit against the Rangers on Wednesday, May 19, the response was elated and alarmed. The Tigers’ Spencer Turnbull had pitched a hit against the Mariners the night before. The Padres’ Joe Musgrove threw a hit against those same Rangers in April. Together, the six non-hitting players were considered to bode well for the future of baseball, a product of the qualities – repetition and efficiency of execution – that prevent the sport from attracting new fans or maintaining fan interest. for a long time. There is some truth to this, but it is not fair to slander the no-no. The no-hitter is where baseball’s concern for statistics meets its love of tradition, and it represents a way back from the data-driven extremes of the present.

Like the home run — which can’t be lined up because the ball leaves the field of play — the no-hitter is defined by what doesn’t happen. It’s a match without a single, without a double in the gap, without a triple pile-up in the corner, without a home run hanging inside the foul post and caught by a child with a glove in the stands holding the ball in. air as the ultimate memory. Nine innings go by, twenty-seven strikeouts are made and no player on a team reaches base on a hit. A player can reach on a walk, or if he is hit with a pitch, or if a fielder makes a mistake on a ball hit to him, and he is still a non-hitter. A game in which none of these things happen – when no one on a team hits the base at all – is called a perfect game.

It’s fair to see the six draws this season as the culmination of trends spoiling the sport. Pitchers who study hitting weaknesses with huge datasets and tons of videos; pitchers traded by the manager after an inning or two in order to confuse hitters; launchers throwing at a hundred miles an hour, arms strengthened by surgery; defensive players are keenly aware of where each player usually hits the ball (calculated over thousands of at-hits); hitters are urged to swing at a high ‘pitch angle’ by coaches informed by statisticians who deem singles, cavities and stolen bases less productive than home runs – together, these trends have given pitchers dominance over batters like they haven’t had since 1968, when Denny McLain of Detroit won thirty-one games and Bob Gibson of St. Louis allowed just 1.12 runs per nine innings. The league then lowered the pitching mound to reduce the pitching advantage.

Paradoxically, a short-term solution made the problem worse: a “de-juiced” ball, which was introduced this year to decrease the number of homers and keep the ball in play, echoed the “era of the ball. dead ”. from a century ago. The trends are grim: a league batting average of 0.236, an average that was once a ticket to the minor leagues. Teams making seventeen of their twenty-seven strikeouts: swing and miss, check swing, caught watching. Games ending 1-0, 2-0, 6-0. Match after match where not much is happening.

An era with a weekly no-hit would represent baseball’s complete transition from a national pastime to specialist pursuit, like contract bridge. And yet, at the moment, each individual no-hitter is still exciting. A game without incident becomes suspenseful when a team, and usually a pitcher, passes the fifth, sixth, seventh inning without allowing a hit. Is anyone going to break up with a clean single? Will a fielder miss it – by misplaying a ball which is judged as a hit rather than an error by an inconsistent official scorer? Will an umpire blow it up, as happened in 2010 when Armando Galarraga of the Tigers struck out the first twenty-six Indians, then umpire, Jim Joyce, first called a batter to the cover in the top of the ninth, although it was made clear and soon apologized to Galarraga and all baseball?

The suspense of a no-hit player is compounded by the feeling, if you are watching the game, that you have been drawn into the story. strength be the story if the guy on the mound can continue. You are about to witness a rare event, perhaps. You couldn’t have guessed it would be a no-hit night: Many no-hit shots were thrown by unannounced pitchers, but Hall of Fame members Steve Carlton and Pedro Martinez never pitched any. . Now it’s happening, and you’re in the middle of it.

This has been my experience. During the game Kluber was throwing, I was driving from Washington, DC to New York with my wife and twin sons, so I listened to the Yankees-Rangers radio show directly, which I rarely do. Eighty-two-year-old Yankees broadcaster John Sterling coldly observed after four innings that the Rangers were without a hit and skillfully built the drama from there. We reached Brooklyn in the eighth and got up to our apartment, where our youngest son was watching an NBA Warriors-Lakers play-in game – and therefore Kluber’s no-no (no hits, nine outs. at bat, a walk) was pitted against the spectacle of Steph Curry and LeBron James shooting long range shots.

What were the odds that the rare game I had listened to throughout was a draw? About as extreme as the odds involved in the no-hit no-hit that my sons and I have seen in person. On a rainy Friday in June 2012, we drove to Citi Field for a Youth League field trip: Mets vs. Cardinals, several hundred kids and parents sitting on the top deck. I haven’t been to a Mets game since 1974, when I was a kid myself. Johan Santana, coming out of shoulder surgery, landed a hit in the eighth. The Mets had never had a draw in their fifty-year history – more than eight thousand games – and the ushers, sensing the opportunity, absorbed in the game themselves, seemed not to notice it as the four of us had descended to pitch level and stood by the thousand dollar seats behind the plate as history was being written. The no-strike was a great night for Santana in more ways than one: throwing one hundred and thirty-four shots, more than usual, to finish the game, he probably extended his throwing arm; he struggled for the remainder of the season and two failed return attempts in the seasons that followed.

One Sunday in 1990, I wandered into such a strange no-hitter that I must have checked my memory on the Internet three decades later. I had been to Central Park to see David Byrne play a free concert at Summerstage, but it was canceled when a thunderstorm hit. I sought refuge with JG Melon, the seventy-fourth and third, a place I had never been. There, on a Chicago WPIX show flashing on a corner TV, Andy Hawkins, pitching for the Yankees against the White Sox, allowed no hits in eight innings but lost, 4-0, due to three errors and four walks; because Chicago, as the leading home team, didn’t hit in the ninth, he wasn’t credited with a hit, even though he pitched the entire game.

Most people who follow baseball have stories like these; we mark our history with the game from one without a hitter to another. And in doing so, we are making a bigger story. On one level, two heats in two nights over the course of a week in May made the hitting no-hitter look bad; on the other hand, Kluber’s no-hitter was the Yankees’ first no-hitter since David Cone’s — a perfect match — in 1999. In the meantime, John Sterling has played per game for over thirty-two hundred Yankees games; Bush beat Gore; the September 11 attacks were followed by the war in Afghanistan, America’s longest war; Greta Thunberg was born, came of age and trolled Donald Trump; Tom Brady was a Michigan quarterback, was selected by the Patriots in the sixth round of the NFL Draft, and enjoyed the first twenty-one years of his historic career.



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