Publicity Strategies – USC PRSSA Government & Student Funding http://uscprssa.com/ Government & Student Funding Wed, 16 Nov 2022 07:54:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://uscprssa.com/wp-content/uploads/2021/05/default-150x150.png Publicity Strategies – USC PRSSA Government & Student Funding http://uscprssa.com/ 32 32 Web3 strategies towards a greener planet https://uscprssa.com/2022/11/16/web3-strategies-towards-a-greener-planet/ Wed, 16 Nov 2022 07:25:55 +0000 https://uscprssa.com/2022/11/16/web3-strategies-towards-a-greener-planet/ The quest to undo the damage inflicted on our planet by human history and our present way of life will be a colossal undertaking that will span generations. But how did we get here? . Innovations are what make us evolve and what bring wealth and prosperity to our species. But innovation must be done […]]]>

The quest to undo the damage inflicted on our planet by human history and our present way of life will be a colossal undertaking that will span generations. But how did we get here? . Innovations are what make us evolve and what bring wealth and prosperity to our species. But innovation must be done responsibly. This is something that we humans most often – due to our nature – fail to do.

Politics, conflict and greed are just some of the factors that have put us in the situation we find ourselves in today, with a climate of deterioration that is rapidly becoming more and more extreme. For some, the consequences are imperceptible, somewhere far in the future. For some, the responsibility is “someone else’s”. Human corruption and a thirst for power have stood in the way of what began as a noble quest to improve our lives, and now the climate desperately needs help.

Fortunately, consumers are increasingly attentive to the products and services they use. Now, many are beginning to switch to eco-friendly options in a unified attempt to steer the planet off the disastrous course it is on.

Web3 among conservationists

Web3 is being explored in all types of industries, considering its potential to revolutionize our daily affairs for the better,….. However, Web3 is not so popular in environmental preservation, although it has the potential to complement other eco-friendly strategies, as discussed below.

Current Web3 initiatives have their own flaws, however. It must be said. Many people view blockchain technology with suspicion due to the bad publicity of crypto precursors, especially proof-of-work (PoW) networks like Bitcoin.

For the uninitiated, PoW mechanisms require miners to solve cryptographic puzzles to complete a transaction. This is the reason why it requires more power consumption than any other consensus mechanism. Meanwhile, Proof-of-Stake (PoS) needs validators to hold and stake tokens for the chance to earn transaction fees.

Since Bitcoin is extremely censorship-resistant, as any node can broadcast a transaction or any miner can mine any transaction, it is considered by many to be the prime example of Web3. Unfortunately, because Bitcoin also uses PoW, its power consumption causes the rest of Web3 to be misunderstood among conservationists.

In October 2022, three researchers from the University of Cambridge, Earthjustice and Scientific Reports have all shown that the collective mining of Bitcoin consumes huge amounts of energy and that this consumption releases harmful emissions comparable to those of the total global extraction of natural gas or of the world’s total beef cattle production.

On the other hand, advocates claim that most of what they use for mining operations comes from burning waste or renewable energy sources. The Bitcoin Mining Council published a January 2022 report that indicates Bitcoin mining collectively used 58.5% renewable energy in the last quarter of 2021.

Budding Web3 options with positive climate impacts

Even so, Bitcoin mining consumes large amounts of energy, renewable or otherwise. It’s energy that could be used to power electric vehicles or even poor towns that need cheap electricity. That’s why many have turned to energy-efficient networks like Ethereum, Cardano, and Polygon.

These mentioned networks do not have a mining function similar to Bitcoin. Instead, they award new coins through staking. Moreover, Bitcoin only functions as a monetary system; a newer network like Polygon has many uses like decentralized applications (DApps), non-fungible tokens (NFT), decentralized finance (DeFi) and of course, Web3.

These are the reasons why many eco-friendly Web3 organizations and platforms use the aforementioned options. A few examples include the Big Green DAO, a nonprofit backed by Elon Musk’s brother Kimbal, and Planet IX, a Web3 game that redirects profits to fund environmental causes.

Big Green DAO’s goal is to overturn philanthropic hierarchies by democratizing food producer subsidies in the United States. Meanwhile, Planet IX uses Polygon, which is now called the king of web3. This innovative Web3 game proactively uses proceeds from sales to fund concrete initiatives for a greener planet.

Along with the examples mentioned above, there are also others focused on empowering retail players in the carbon credit market, proving that Web3 can help climate activists pave the way for success. .

Regenerative finance

Another promising concept being discussed among climate advocacy groups is regenerative finance (ReFi), which is essentially an expanded concept of DeFi.

According to a article Published by the World Economic Forum (WEF), ReFi is a broad term that describes a way for climate advocates to mitigate carbon emissions and fund environmentally friendly initiatives.

While the Web3 community has yet to adopt ReFi as an official term, its concepts are already practiced by many. For example, Planet IX encourages its players to give back to the environment by supporting the game’s climate activities.

Climate awareness and enthusiastic cooperation

Climate awareness among younger generations will occur if their favorite channels are targeted, which is why Planet IX is focusing on the NFT-based gaming sector.

Other Web3 climate strategies will become effective if new generations are properly educated. Additionally, defenders should change the tone to encourage enthusiastic cooperation. Their mission is to encourage everyone to get involved in building the world of tomorrow by revitalizing the planet and preserving its resources.

To that end, climate advocates should be more open to what Web3 can offer. The task of the Web3 space is also to reach out to conservationists and show that there is much more to Web3 than crypto mining. Pioneers like Big Green DAO and Planet IX are already showing how it’s done; soon, other Web3 climate initiatives will follow.

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Relax Weekend with: Radhika Nihalani, CEO and Founder of ThinkInk Communications https://uscprssa.com/2022/11/12/relax-weekend-with-radhika-nihalani-ceo-and-founder-of-thinkink-communications/ Sat, 12 Nov 2022 02:48:45 +0000 https://uscprssa.com/2022/11/12/relax-weekend-with-radhika-nihalani-ceo-and-founder-of-thinkink-communications/ Mumbai: With another weekend ahead of us, it’s time to unwind with Indiantelevision.com’s latest Weekend Unwind Q&A series – a series of informal discussions that take a peek inside the mind corporate executives through a fun lens to try and get to know the person behind the headline a little better. This week’s session features […]]]>

Mumbai: With another weekend ahead of us, it’s time to unwind with Indiantelevision.com’s latest Weekend Unwind Q&A series – a series of informal discussions that take a peek inside the mind corporate executives through a fun lens to try and get to know the person behind the headline a little better.

This week’s session features Radhika Nihalani, CEO and Founder of ThinkInk Communications, who has a proven track record of designing and executing strategic communications plans and campaigns that have a long-term impact on the brand’s target audience.

Nihalani created Think Ink Communications to deliver effective and engaging PR solutions. With more than 15 years of experience in all fields.

Nihalani’s work repertoire includes corporate communications, media relations and image management. Prior to founding Think Ink Communications, Nihalani led advertising strategies for the likes of Ronnie Screwvala and Shiamak Davar and brands like Imagine TV, Wizcraft and Blue Dart, among others. Over the span of five years, Radhika has helped Think Ink Communications be recognized as one of the top ten PR agencies in the country offering the most innovative PR solutions in the industry.

To date, the company has served over 100 clients in the hospitality, lifestyle, entertainment and corporate sectors. An avid reader and traveler, Nihalani’s passion also includes fitness and music.

So, without further ado, here you go…

Aim for the stars and the sky will be yours one day.

  • A book you are currently reading/planning to read

I haven’t found time to read a book in a while. But I’m a huge thriller fan and plan to get my hands on Keigo Higashino’s latest book soon.

  • Your fitness mantra, especially during the pandemic

Set aside 30 minutes each day to do something you enjoy, such as running, walking, stretching, climbing stairs, or dancing. Intensity is not as important as consistency.

Pizza, pasta, butter chicken!

  • When the chips are down, a quote/philosophy that keeps you going

There is nothing that cannot be understood.

Instagram.

  • When was the last time you tried something new?

I am a mother of two who owns and operates two businesses; I am constantly trying new things. 🙂

  • A life lesson you learned the hard way

Humor helps you get through the toughest situations.

  • What excites you in life?

The thrill of setting personal and professional goals and seeing them come true!

  • What’s at the top of your to-do list?

Opened many new verticals in my business and purchased a vacation home.

  • If you could give your younger self one piece of advice, what would it be?

Never stop working hard.

  • One thing you would most like to change in the world

Less hate and less judgment.

  • An activity that keeps you motivated/charged during tough times

Brainstorm ideas and find solutions. It completely revitalizes me!

  • What lifts your spirits when life gets you down?

Go out with my kids!

A good race!

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APC Women Group appoints First Lady of Kwara State Matron – Voice of Nigeria https://uscprssa.com/2022/10/30/apc-women-group-appoints-first-lady-of-kwara-state-matron-voice-of-nigeria/ Sun, 30 Oct 2022 10:55:30 +0000 https://uscprssa.com/2022/10/30/apc-women-group-appoints-first-lady-of-kwara-state-matron-voice-of-nigeria/ The APC North Central Women’s Professional Group has appointed the First Lady of Kwara State and Founder of the Ajike People’s Support Centre, Ambassador Olufolake Abdulrazaq, as the organization’s matron. The group said so during the organization’s visit to the First Lady. The visit also aimed to introduce the group to Ambassador Abdulrazaq, Coordinator of […]]]>

The APC North Central Women’s Professional Group has appointed the First Lady of Kwara State and Founder of the Ajike People’s Support Centre, Ambassador Olufolake Abdulrazaq, as the organization’s matron.

The group said so during the organization’s visit to the First Lady.

The visit also aimed to introduce the group to Ambassador Abdulrazaq, Coordinator of Kwara State and Central North Zone of the Tinubu/Shettima Women’s Presidential Campaign Team.

On receiving the group, the First Lady thanked them for their visit, adding that it was timely as the campaign machinery was already in motion.

The First Lady has said she will use her current appointment to support women’s empowerment to deliver a resounding victory for the APC and its candidates in the upcoming 2023 elections.

Ambassador Abdulrazaq further shared that strategies to be used during the election campaign include sharing success points, door-to-door campaigning as a key awareness strategy, public meetings and effective publicity.

Earlier, the group’s north center coordinator, Dr. Safiya Stephanie Musa congratulated Ambassador Abdulrazaq on the well-deserved appointment and also presented him with a letter of appointment as the group’s matron while stating that they were ready to work with her on this new assignment.

SO

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Much broader ambitions than sportswashing https://uscprssa.com/2022/10/27/much-broader-ambitions-than-sportswashing/ Thu, 27 Oct 2022 11:39:41 +0000 https://uscprssa.com/2022/10/27/much-broader-ambitions-than-sportswashing/ Today, the term sportswashing appears widely in the international media, and the Language Council of Norway has even chosen “sportswashing” as their word of the year 2021 defining it as “when governments of authoritarian countries use major sporting events to put themselves in a better light or seek to achieve the same result by buying […]]]>

Today, the term sportswashing appears widely in the international media, and the Language Council of Norway has even chosen “sportswashing” as their word of the year 2021 defining it as “when governments of authoritarian countries use major sporting events to put themselves in a better light or seek to achieve the same result by buying up or sponsoring popular sports clubs”.

It is particularly used in connection with companies in authoritarian states and their involvement in the world of sport, as also illustrated by the definition of the Language Council of Norway.

Despite the huge focus on sportwashing, which may have increased the understanding of sport as a political tool, the use of the term is not without its problems.

Firstly, there is no general agreement on how sportwashing should be defined and what it covers, and so it is used quite differently by different sports media and actors.

Second, the repeated use of the term by journalists, opinion leaders and politicians gives the impression that only authoritarian political regimes use sport for political purposes, which is far from the truth. More democratic nations also understand the power of sport.

Just look at the 2012 London Olympics and its very political opening ceremony, or how the United States used sport politically during the Cold War, just like its counterpart, the Soviet Union. Both states used sport to create goodwill by convincing the peoples of the world as to who represented the more attractive society – the capitalist West or the socialist East – which, in a sporting context, translated to who could produce the best athletes.

Third, the concept lacks nuances crucial to understanding why many nation states invest heavily in sports. The use of the term sportswashing as we have seen it over the past two years oversimplifies and fails to encapsulate the very sophisticated and nuanced sports policies of many authoritarian regimes. Many of them have been using the sports arena for political purposes for decades and with globalization and modern technology, they have only developed this further.

They have differentiated themselves from more democratic nations and, over the past two decades, they have taken advantage of the fact that many leaders of democratic states cling to the illusion of a separation of sport and politics. For countries like Russia, China, Qatar, United Arab Emirates, Belarus and Saudi Arabia, sport is policy and within the framework of well-orchestrated national strategies.

The relationship between sport and politics can best be explained by drawing on political scientist Joseph Nye’s ‘soft power’ theory, as it sheds light on why many states – both democratic and autocratic – invest huge sums of money in the sports world.

Sport and the power of attraction

When Joseph Nye started to write about soft power in the 1990s it broadened the understanding of power and power relations. He developed the concept further in his book ‘Soft Power: The Ways to Succeed in Global Politics’ from 2004 and demonstrated that power is not only made up of traditional elements such as military and economic power, which in Nye’s terminology is called “hard power”, but also of a power of attraction or a so-called soft power.

According to Nye, soft power “is the ability to influence others to achieve the desired result by attraction rather than coercion or payment.” Achieving this outcome relies on a country’s cultural resources, values ​​and policies. Joseph Nye points out that politics in the information age may ultimately be about which story wins. Those who tell the best story will gain support and influence, while war and coercion will meet resistance. At the same time, Joseph Nye points out that a nation achieves the greatest influence by combining hard power and soft power in a unified strategy of “smart power”.

Over the past two to three decades, sports and soft power research has often had a foreign policy perspective focused on how sports were used to influence foreign leaders and foreign audiences. However, more recent searches argues for the need to include national and regional perspectives.

For example, the Russian state under the rule of Vladimir Putin has used the hosting of sporting events in a domestic political context to influence a new Russian national identitywhich has been of great importance to Putin since he came to power in 1999 and especially since his re-election in 2012:

“For us (and I am talking about Russians and Russia), questions about who we are and who we want to be are increasingly present in our society (…) the question of finding and strengthening national identity is really fundamental for Russia”, Putin told the Valdai International Discussion Club in 2013.

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The biggest PR and marketing trends to watch in 2023 https://uscprssa.com/2022/10/24/the-biggest-pr-and-marketing-trends-to-watch-in-2023/ Mon, 24 Oct 2022 06:00:00 +0000 https://uscprssa.com/2022/10/24/the-biggest-pr-and-marketing-trends-to-watch-in-2023/ According to PR expert Madelain Roscher, CEO of PR Worx, the secret to building a successful track record in marketing communications is to follow international trends while leveraging local expertise to implement strategies and country-specific tactics tailored to local audiences. Media relations and press releases are always important, but we’ve also seen the explosion of […]]]>

According to PR expert Madelain Roscher, CEO of PR Worx, the secret to building a successful track record in marketing communications is to follow international trends while leveraging local expertise to implement strategies and country-specific tactics tailored to local audiences.

Media relations and press releases are always important, but we’ve also seen the explosion of social and digital media.

It has fundamentally changed the way organizations can communicate and interact with their audience.

Digitization above all has accelerated over the past couple of years, and going forward, there are several new trends businesses need to embrace to stay relevant.

With this in mind, here are the marketing and communication trends for 2023:

Emphasis on ethical data mining

Data is the new gold. But to protect your consumers’ privacy as well as your company’s reputation, you need to have a clear data policy in place.

However, this policy isn’t just about technology – it’s about making the right choices about how you collect, store and access information.

In other words, your data strategy is an ethical plan of what to do with your company’s data that takes into account not only your organization’s capabilities, but also your customers’ concerns.

The growth of artificial intelligence (AI)

Rapid advances in technology have seen AI solutions play an increasingly important role in day-to-day marketing and communications activities.

For example, the AI-powered online tool Copy.ai quickly transforms copywriting, generating high-quality content on a variety of topics with the click of a button.

Likewise, companies are increasingly using AI automations to create omnichannel brand experiences and single channels, eliminating the need for multi-point solutions.

AI is also designed for scale, speed and safety to analyze vast amounts of consumer behavior data to generate predictive insights into the potential success of your advertising or communications.

The boom in user-generated video marketing

Videos have become ubiquitous in today’s online world, spurred by the rise of:

  • Facebook stories
  • Instagram Reels
  • YouTube, and
  • ICT Tac.

According Digital 2022: South Africa Report, for example, nearly 96% of local Internet users watch online video content every week.

User-generated videos, in particular, have grown in popularity. These are original, brand-driven videos created by customers and consumers who share them on their own social media platforms. He understands:

  • explanatory and demonstration videos
  • product unpacking, and
  • testimonials or reviews.

Since these coils are not created by the brands themselves, they are often seen as more authentic, reliable, and trustworthy by online audiences. User-generated videos have a much greater influence on buying behavior, effectively delivering personal recommendations, tips and brand information to friends and family.

When managed effectively, they can be powerful marketing tools for your brand.

The rise of interactive content

To prevent your target audience from mindlessly scrolling through your social media content or website, consider creating dynamic, interactive content that drives active engagement and creates memorable and unique brand experiences.

Examples include:

  • augmented reality shopping
  • ‘scrolllytelling’, and
  • interactive videos.

The good news for brands is that interactive content doesn’t have to be expensive, and content can often be repurposed in multiple ways across different platforms. So, by going the extra mile to grab your audience’s attention, you’ll quickly see the effects of your efforts on your conversion numbers and bottom line.

One of the easiest ways to do this is to partner with an experienced marketing-communications agency that can guide you in improving your customer journey and boosting your results with cutting-edge techniques and strategic interventions. .

For more information, visit www.prworx.co.za. You can also follow PR Worx on Facebook Or on Twitter.

Madeleine Roscher RP Worx PR Marketing Trends 2023 Data mining digital marketing User Generated Video Marketing Public relations PR PR Trends PR Trends 2023

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Allied Corp. announces completion – GuruFocus.com https://uscprssa.com/2022/10/21/allied-corp-announces-completion-gurufocus-com/ Fri, 21 Oct 2022 19:10:57 +0000 https://uscprssa.com/2022/10/21/allied-corp-announces-completion-gurufocus-com/ KELOWNA, British Columbia, Oct. 21, 2022 (GLOBE NEWSWIRE) — Allied Corps. (“Allied” or the “Company”) ( ALIDE) is pleased to announce that it has now completed its first two harvests of THC and is readying this product for sale and export. Allied only sells and ships cannabis flowers produced in Colombia to countries where it […]]]>

KELOWNA, British Columbia, Oct. 21, 2022 (GLOBE NEWSWIRE) — Allied Corps. (“Allied” or the “Company”) ( ALIDE) is pleased to announce that it has now completed its first two harvests of THC and is readying this product for sale and export. Allied only sells and ships cannabis flowers produced in Colombia to countries where it is legal to do so.

In June 2022, Allied was the first company to export dried cannabis from Colombia. Allied’s shipments of 272 kg, 200 kg, 1728 kg and 3425 kg showed an established supply chain at commercial scale.

On or around September 17e, 2022 Allied harvested its first harvest of THC. This included 2200 plants. This product has been cured, cured and trimmed to prepare the product for sale and export. On or around October 16e, 2022, the second crop of 6100 plants has been harvested and is now cured and cured and will be tested before being offered for sale and export. The production pipeline includes additional work packages of approximately 6,000 plants harvested every 2-3 weeks. Each 1000 plants represents around 200-250 kg of dried cannabis product depending on the strain.

Lab analysis for the first harvest showed a total cannabinoid percentage of 28.13% with a profile rich in terpenes and flavonoids.

Allied’s customers and channel partners span five (5) global continents, including Australia, Europe, Asia, South America and North America. Allied’s relationships with its international partners are based on long-term, sustainable agreements that have been designed with the Ally Within™ supply chain in mind.

“We are excited to continue to follow through on our plan to bring high-quality Colombian-grown THC flower to international markets. The advantages offered by Colombian production are numerous. Cost and quality advantages within a risk-free supply chain position Allied to disrupt the global cannabis production channel. In addition to this, Allied is also looking at our carbon footprint. The high electricity costs and energy consumption in the global cannabis industry is really attracting attention. We have looked at our natural production environment in Colombia and with each harvest we continue to deliver a premium carbon neutral product at scale,” said Calum Hughes, CEO and Chairman of the Board.

About Allied Corp. – CLICK HERE

Click here to access the Allied Inside™ business model website: CLICK HERE

Allied company. is an international cannabis company with its main production center in Colombia and is one of the few companies to have exported from Colombia internationally and the first company to export commercial cannabis flowers from Colombia. In addition to this, Allied has three CBD brands to market with products sold in the United States.

Investor Relations:
[email protected]
1-877-255-4337

Forward-looking statements:
This press release contains “forward-looking information” within the meaning of applicable securities laws in Canada or the United States (“forward-looking information”). Forward-looking information may relate to the Company’s future prospects and anticipated events, plans or results, and may include information regarding the Company’s objectives, goals, strategies, future revenues or performance and capital expenditures, as well as than other information that is not historical information. Forward-looking information can often be identified by the use of terms such as “believe”, “anticipate”, “plan”, “expect”, “pending”, “in progress”, “intend to », « estimate », « project ». , “”may”, “will”, “should”, “might”, “may”, negatives thereof, variations thereof, and similar expressions. The forward-looking information contained in this press release is based on the opinions , estimates and assumptions of the Company in light of experience and management’s perception of historical trends, current conditions and expected future developments, as well as other factors that management currently believes are appropriate and reasonable in the forward-looking statements in this press release include the following: that Allied is taking advantage of conditions at its Colombia cultivation operation and future Kelowna site to support its research and development efforts; significant progress in positioning itself as a leader in the field of medical cannabis, that Allied intends to file a series of trademark proposals and other intellectual property protection filings, as part of the company’s intellectual property and pharmaceutical development (IP&PD) strategy, statements regarding the joint development, manufacture and introduction of TACTICAL RELIEF™ brand.

There can be no assurance that the underlying opinions, estimates and assumptions will prove to be correct. Risk factors that could cause actual results to differ materially from the forward-looking information contained in this release include: the Company’s exposure to legal and regulatory risks; the effect of the legalization of cannabis for adult use in Canada and Colombia on the medical cannabis industry is unknown and could materially and adversely affect the Company’s medical cannabis business; that the medical benefits, viability, safety, efficacy, dosage and social acceptance of cannabis are not those currently expected; that adverse changes or developments affecting the principal or planned facilities of the Company could have an adverse effect on the Company; that the medical cannabis industry and market may not continue to exist or develop as expected or that the Company may not be able to succeed in such market; risks related to the completion of the construction of the greenhouse in Colombia, risks related to market competition; risks relating to the proposed adult cannabis industry and market in Canada and Colombia, including the Company’s ability to enter or compete in these markets; that the Company has a limited operating history and a history of net losses and may not achieve or maintain profitability in the future; risks relating to the Company’s current or proposed international activities; risks relating to future strategic alliances with third parties or expansion of existing relationships with third parties; that the Company may not be able to successfully identify and execute future acquisitions or divestitures or successfully manage the impacts of such transactions on its operations; risks inherent in operating a farming business; that the Company may not be able to attract, develop and retain key personnel; risks resulting from significant disruptions in the Company’s access to certain key inputs such as raw materials, electricity, water and other utilities; that the Company may not be able to transport its cannabis products to patients safely and efficiently; risks relating to recalls of the Company’s cannabis products or product liability or claims or regulatory actions involving the Company’s cannabis products; risks related to the Company’s dependence on pharmaceutical distributors; that the Company, or the cannabis industry generally, may receive adverse publicity or be the subject of negative consumer or investor perception; that certain events or developments in the cannabis industry more generally may have an impact on the reputation of the Company or its relationships with customers or suppliers; that the Company may not be able to obtain adequate insurance coverage in respect of the risks it faces, that the premiums for such insurance may no longer be commercially justifiable or that there may be limitations coverage and other exclusions which may cause such insurance not to be sufficient; that the Company may be held liable for the fraudulent or illegal activities of its employees, contractors, consultants and others; that the Company may suffer breaches in the security of its facilities or losses following the theft of its products; risks related to the Company’s IT systems; that the Company may not be able to sustain the growth and development of its revenues; that the Company may not be able to expand its operations quickly enough to meet demand or manage its operations beyond their current scale; that the Company may not be able to obtain adequate or reliable sources of financing; risks relating to or associated with the Company’s exposure to reporting requirements; risks related to conflicts of interest; risks related to fluctuations in exchange rates; risks related to the Company’s potential exposure to greater than expected tax liabilities; risks relating to the protection and enforcement of the Company’s intellectual property rights or the intellectual property it licenses to others; that the Company may be subject to allegations that it or its licensors are in violation of the intellectual property rights of third parties; that the Company may not derive full benefit from the trials or clinical studies in which it participates; that the Company may not fully benefit from its licenses if the licensed material has less market appeal than expected and the licenses may not be profitable; as well as any other risks that may be more fully described and the risk factors discussed in the Company’s continuous disclosure, including its Management Discussion and Analysis sections in its Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and its current reports on Form 8-K filed under the company profile at www.sec.gov.

Although management has attempted to identify important risk factors that could cause actual results to differ materially from those contained in the forward-looking information in this presentation, there may be other risk factors not currently known to the Company or that the Company currently believes is not material that could also cause actual results or future events to differ materially from those expressed in the forward-looking information in this presentation. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. Accordingly, readers and viewers should not place undue reliance on forward-looking information, which speaks only as of the date of publication. The forward-looking information contained in this release represents the Company’s expectations as of the date of this release or as of the date indicated, regardless of the time of delivery of the presentation. The Company disclaims any intention, obligation or undertaking to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.

Allied-Corp-.png

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Just Stop Oil’s Van Gogh Soup Stunt Sparks Critique of the ‘Alienating’ Strategy https://uscprssa.com/2022/10/14/just-stop-oils-van-gogh-soup-stunt-sparks-critique-of-the-alienating-strategy/ Fri, 14 Oct 2022 19:29:02 +0000 https://uscprssa.com/2022/10/14/just-stop-oils-van-gogh-soup-stunt-sparks-critique-of-the-alienating-strategy/ Two climate activists threw two cans of tomato soup at one of Vincent van Gogh’s famous dishes. protected by glass paintings in a London museum on Friday, renewing a debate about the effectiveness of some of their group’s strategies. Phoebe Plummer, 21, and Anna Holland, 20, who stuck their hands against the wall of the […]]]>

Two climate activists threw two cans of tomato soup at one of Vincent van Gogh’s famous dishes. protected by glass paintings in a London museum on Friday, renewing a debate about the effectiveness of some of their group’s strategies.

Phoebe Plummer, 21, and Anna Holland, 20, who stuck their hands against the wall of the National Gallery after dousing the $84.2 million ‘sunflowers’ in soup, wore Just Stop Oil t-shirts (JSO). The UK-based group share images of the action and their motivations on social networks.

“Is art worth more than life? More than food? More than justice? Plummer said in a report. “The cost of living crisis is fueled by fossil fuels – everyday life has become unaffordable for millions of cold, hungry families – they can’t even afford to heat a can of soup.”

“Meanwhile, crops are failing and people are dying in frenzied monsoons, massive wildfires and endless droughts caused by climate breakdown,” the activist added. “We cannot afford new oil and gas, it will take it all. We will look back and mourn all we have lost unless we act immediately.”

The national gallery and metropolitan police confirmed that “there is some minor damage to the frame but the paintwork is unscathed”. The latter added that the protesters “were arrested by Met police on charges of criminal damage and aggravated trespassing”.

Some members of the art and climate activism communities have expressed support for the action.

French visual artist and environmental activist Joanie Lemercier declared that “art is absolutely useless on a dead planet” and pointed out that the painting had not been damaged by the protest.

Scottish historian and human rights activist Craig Murray first said that “I support the direct action of Just Stop Oil, including the blocking of roads and refineries. We need to wake people up. But it’s stupid vandalism, and counterproductive. This beautiful painting has no negative impact on the environment.”

However, Murray later added that “I was wrong about that. The painting is behind glass and unscathed. In this case, it’s a very effective ad campaign.”

Hyperallergic editor and co-founder Hrag Vartanian said in a video that the ultra-rich who “buy and sell Van Goghs” are “the same people” who sit on the boards of big polluting corporations and “who are celebrated by these museums”.

While the right of the whole world grasped the opportunity to portray JSO activists as ‘crazy’ vandals, other critics have suggested the soup shot could hurt efforts to bring more people into the global movement to tackle the climate emergency caused by fossil fuels.

“They really know how to get attention. And while their passion is admirable, their tactics are repugnant,” said Mother Jones editor-in-chief Michael Mechanic.

Bispirit Tuscarora (Haudenosaunee) television and musical writer Kelly Lynne D’Angelo said that “this is why you all need to sit down and listen to indigenous peoples when it comes to climate activism”.

The co-creator of the musical Star of Theo and Vincent van Gogh, D’Angelo added that “destroying art – an extension of our humanity – is not the solution. The piece is fine. But the damage to the spirit is not. no. Ignorance wins.”

American comic artist Jamal Igle stress that “that’s not how you make your point. Luckily the painting is covered in glass so nothing was damaged and they will likely be charged with trespassing. Whatever you did, it It’s angering the very people you’re trying to appeal to.”

YouTube Vegetarian Chef Jerry James Stone had a similar message for activists: “What a horrible way to express an important cause. It is beyond stupidity, immaturity and alienation.

Social media content creator Matt Bernstein tweeted: “I agree with the cause but Van Gogh was a broke and mentally ill painter who was considered a failure until his death as does it have to do with it,” and pitted Friday’s stunt against some “effective” art-related actions.

Dana Fisher, a sociology professor at the University of Maryland who studies protest movements, Explain at The Washington Post that actions like throwing soup at a multi-million dollar board are a form of “tactical innovation” to gain media attention.

According to Job:

The media are getting used to particular types of activism; a march or sit-in that once attracted attention quickly fades into the background. The climate protesters, Fisher explained, started out sticking to the artwork, which initially caused a stir. Now that attention for it has cooled, they have moved on to at least the appearance to disfigure works of art, in order to attract more attention.

The action at the National Gallery made headlines in British newspapers and across Europe; by late afternoon, a video of the incident on YouTube had been viewed 13.3 million times. At least for the activists involved, the fact that the protest went viral was probably seen as a success. The climate issue, which is sometimes buried by geopolitical, economic and celebrity news, has once again made headlines.

But as the tactics escalate, protesters risk pushing back people who might otherwise be sympathetic to their cause. “Research shows that these kinds of tactics don’t work to change minds and hearts,” Fisher said. Someone prevented from getting to work – or someone who thinks irreplaceable works of art are damaged – could be disabled by the climate movement for a time, or even permanently.

“It works to get attention,” Fisher said. “But to what end?

AlJazeera Noted On Friday, “experts predicted that acts of so-called ‘climate sabotage’ will increase as extreme weather events such as droughts, wildfires and storms proliferate and the urgency to act grows.”

Daniel Sherrel, author of Heat: coming of age at the end of the worldwarned that such sabotage “would be a gift to right-wing opponents of climate action, who would use it, fully exploit it to accelerate their rampant fascism, make the issue politically toxic for moderate voters, shut down a generation of young climate activists, and sow division in the climate movement itself.”

Damien Gayle reported of the museum on Friday that “driving people away from their cause was a concern,” said Alex De Koning, a spokesperson for Just Stop Oil, who spoke to The Guardian outside the gallery after the room has been emptied.”

“But it’s not The X Factor“, said the spokesperson. “We are not trying to make friends here, we are trying to make change happen, and unfortunately, that is how change happens.

Gayle also noted that “the canvas of the painting is protected by a glass screen, a factor Just Stop Oil said it took into account”.

write for The environmentalist in July, Chris Saltmarsh, co-founder of Labor for a Green New Deal and author of Burned: Fighting for Climate Justice– noted other recent instances of JSO activists “disrupting high-profile sporting events and cultural institutions,” including sticking to the frames of other high-profile works of art.

As Saltmarsh detailed:

Targeting cultural institutions is not new to the climate movement. Since 2004, the Art Not Oil coalition campaigned (with some notable successes) against oil sponsorship, creatively protesting to institutions such as English Museum, the Tateand the national portrait gallery.

Just Stop Oil differs, however, in that their request is generic and aimed at the UK government rather than the subject of the protest.

Although Just Stop Oil is formally a separate organization, this general social disruption approach originated from Extinction Rebellion. Initially, XR blocked off key roads and junctions to maximize disruption. However, although they exist in the same trend of the environmental movement, Isolate Brittany and Just Stop Oil now represent a strategic divergence with XR.

“Since its inception, the XR strategy has evolved to target those who are directly complicit in climate change (e.g., fossil fuel companies, the murdoch pressand financial institutions),” wrote Saltmarsh. “On the other hand, Insulate Britain and Just Stop Oil respectively applied the general social disruption approach to highways or sport and culture.”

“Some have criticized Just Stop Oil and Insulate Britain for alienating ordinary people from supporting radical climate demands,” he added. “There is no evidence that this is actually the case. However, the real limitation of Just Stop Oil’s strategy is that it tends towards marginality rather than building the power and mass movement that we need.”

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Here’s how to tell if your startup is PR-ready https://uscprssa.com/2022/10/12/heres-how-to-tell-if-your-startup-is-pr-ready/ Wed, 12 Oct 2022 19:00:00 +0000 https://uscprssa.com/2022/10/12/heres-how-to-tell-if-your-startup-is-pr-ready/ Opinions expressed by Entrepreneur the contributors are theirs. At some point, every startup founder comes to the realization that they may need to incorporate PR into their company’s proliferation strategy. Indeed, with the right approach, public relations efforts can easily become a powerful tool for accelerating growth. The list of goals that can be achieved […]]]>

Opinions expressed by Entrepreneur the contributors are theirs.

At some point, every startup founder comes to the realization that they may need to incorporate PR into their company’s proliferation strategy. Indeed, with the right approach, public relations efforts can easily become a powerful tool for accelerating growth. The list of goals that can be achieved through a thoughtful public relations campaign includes the following:

  • Attract investors to improve the visibility of securing funding

  • Provide information about a startup’s products or services

  • Educate potential customers and partners

  • Create a favorable image for a company

However, all entrepreneurs should keep in mind that public relations is not a magic pill. It works best under certain conditions and with a deliberate approach. Before turning to this tool, you should assess its necessity for your business and your company’s readiness to launch a PR campaign.

Related: Is Your Startup Ready for Professional PR?

How to Know if Your Startup Needs PR

Before you turn to PR, make sure your business needs it in the first place. Analyze the market and your product, and look at the goals you want to achieve. Public relations will definitely benefit your business if:

  • Your startup is evolving in a highly competitive market;

  • Reputation and trust are essential for your business;

  • Your product is complex and expensive, and people can’t experience it before buying it;

  • You are looking for new partnerships;

  • You are looking for investors;

  • You want to expand your customer base.

But even if your business meets all of the above criteria, you need to think twice to be certain that PR and media relations are the best way to address these challenges for your startup. Founders often expect public relations to be the counterpart to advertising and a solution to direct selling. In fact, the first and foremost goal of public relations is to gain a reputation. Advertising management impacts sales, but only indirectly and when it works in synergy with marketing.

Related: What Startups Should Do Differently When It Comes to PR

How to Make Sure Your Startup Is PR-Ready

Unfortunately, it’s not uncommon for startup founders to underestimate the effort required for high-quality ad management. As a result, they launch a PR campaign too soon and get disappointing results. There is no sense in recklessness. Take the time to assess whether your startup is ready to launch a PR campaign. Here is a checklist below:

  • Your product or service is fully developed and working without errors: When you start pitching your business to the mass media, it’s important that people can try out what you have to offer and give it positive feedback.

  • You can clearly state the goals you want to achieve with PR: There are different PR tactics and strategies for different purposes. Approaches may vary even for different funding stages. Doing public relations without specific objectives is a waste of time and money and will not help anyone.

  • You already have a clear, brief description of your product or service and can explain how your business stands out from the competition: Journalists, potential customers and investors should immediately understand what they are looking at and why it is unique and deserves their attention. Also, don’t forget to translate the description and other texts into the languages ​​of all the markets you plan to enter.

  • You have defined the mission, vision and key messages of your startup: Everyone loves a company with a mission and a visionary. It makes a startup more memorable.

  • You have found the appropriate tone of voice and put all the texts in a consistent format: This includes all texts that can be found on your website, social media accounts and in newsletters. If a text becomes public, it must be in line with your communication strategy.

  • The company’s social media accounts and blogs are aligned with the current message and explain who you are and what you do: Journalists, potential customers, existing customers and investors will surely find them and analyze them like any other media publication would.

  • The speakers who represent your company have their social media profiles properly worked: Today, anyone can research every aspect of your business that they can find online. So take every opportunity to make a good impression and explain the importance of it to the team.

  • You have decided on the positioning of each loudspeaker: When you have a pool of media representatives for your startup (even if it’s just your CEO), it’s necessary to decide what topics they will cover as experts and communicate them clearly to journalists. and publishers.

  • Speakers have appropriate photographs taken by a professional photographer and a short biography: These things may be requested by journalists when preparing publications about your company. It is always very satisfying to present the people of your startup correctly during an interview.

  • You are ready to share exclusive data and analysis: This helps build credibility, especially in the eyes of journalists who generally have no desire to copy and paste previously published information and are always striving to impress their audience with something new.

Related: Is your brand ready for PR and press?

Small startups may be hesitant to hire a PR agency because most agencies’ fees seem overwhelming for these businesses. However, it is difficult for founders to control a company’s crucial operations and simultaneously initiate their public relations efforts. No effective communication with the media can exist in such circumstances.

A well-suited option may be to seek out a PR agency that focuses exclusively on startups, including those in the early stages. Usually, these agencies are keenly aware of the needs and difficulties of their clients and offer reasonable contract terms. You need to find a KPI-focused PR firm because with them you will have guaranteed results and can adjust your KPI requirements to your budget. A start-up in the early stages can accept the minimum KPIs and increase them later, when they can afford it.

Perhaps the most crucial thing to remember is that PR, being an effective tool, takes time to achieve the desired result and does not bring instant success. However, with the right approach, it can be powerful and help early-stage startups achieve their key goals.

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West Vancouver man gets 29 months for tax evasion: BC court https://uscprssa.com/2022/10/09/west-vancouver-man-gets-29-months-for-tax-evasion-bc-court/ Sun, 09 Oct 2022 18:57:00 +0000 https://uscprssa.com/2022/10/09/west-vancouver-man-gets-29-months-for-tax-evasion-bc-court/ Penalties for people who cheat on their taxes should serve as a warning to others, the court ruling says. A West Vancouver man convicted of cheating on his taxes must serve 29 months in prison, the British Columbia Court of Appeal has ruled. Michael Curt Helmut Scholz, 68, was convicted in 2020 of three counts […]]]>

Penalties for people who cheat on their taxes should serve as a warning to others, the court ruling says.

A West Vancouver man convicted of cheating on his taxes must serve 29 months in prison, the British Columbia Court of Appeal has ruled.

Michael Curt Helmut Scholz, 68, was convicted in 2020 of three counts of violating the Excise Tax Act and two counts of uttering false documents. Scholz provided the Canada Revenue Agency with forged backdated documents to claim GST and HST refunds he would otherwise not be entitled to on the construction of his $6 million home in UK Properties , concluded the Supreme Court of British Columbia.

In 2021, he was sentenced to 29 months in prison and fined $644,975. Scholz was “driven by greed” and he “thought he was smart enough to get away with it,” the court ruling states. In justifying the prison sentence, the trial judge noted that “general deterrence of other like-minded individuals must be of paramount concern in these tax evasion cases.”

Scholz appealed his conviction, arguing that all taxpayers have the right to pursue tax strategies that would benefit them and that the CRA is free to accept or reject such strategies without it becoming a criminal matter. The appeals court disagreed and upheld the conviction in April 2022.

Scholz also appealed his sentence, arguing that he should have been eligible for a suspended sentence to be served without jail time.

Scholz claimed the trial judge failed to properly consider the public humiliation he suffered as a result of his conviction being covered, which in itself would have a chilling effect on others who may be tempted to falsify tax documents.

In a stop released September 26, BC Court of Appeal Judge Sunni Stromberg-Stein dismissed this argument. Although the courts have recognized that the publicity associated with a trial can be devastating, the trial judge gave the correct weight to public humiliation in crafting his decision, she explained.

The trial judge also found that the level of planning and sophistication of the fraud, as well as Scholz’s acumen in commercial law and business, were aggravating factors. But, on appeal, Scholz argued that the forged documents were “created in a hurry” and that his past experience in business and law was irrelevant.

Again, the appeals court disagreed with Scholz’s assertion that the trial judge erred.

“It was open to the judge to consider Mr. Scholz’s background and experience and to assess his moral culpability taking those factors into account. The fact that Mr. Scholz misused his knowledge and skills to commit the offenses and got caught does not constitute an error for the sentencing judge to consider his expertise as a relevant aggravating factor.” , wrote Stromberg-Stein.

Because he was in his 60s at the time of sentencing in February 2021, Scholz argued that he would be at higher risk of contracting serious illness from COVID-19 in prison, although the trial judge did not agree. did not accept this assertion. When he raised COVID-19 on appeal, the judges agreed that the risk of COVID was a collateral consequence of his actions and “the impact of a collateral consequence does not supersede the general rule that a sentence must be adapted,” Stromberg-Stein wrote. .

The three-judge panel agreed with Stromberg-Stein’s view that Scholz’s appeal should be dismissed.

“Mr. Scholz is not suggesting that a 29-month sentence is patently unfit. Neither could he, because the judge properly considered all relevant factors and sentencing principles. He fairly awarded under the weight of denunciation and deterrence, given the moral culpability of Mr. Scholz. The aggregate sentence of 29 months for substantial tax evasion is entirely appropriate in the circumstances,” she wrote.

brichter@nsnews.com

twitter.com/brentrichter

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Social Customer Service Software Market Expected to Record Massive Growth, with Leading Key Players Lithium Technologies, Sparkcentral, Freshworks https://uscprssa.com/2022/10/07/social-customer-service-software-market-expected-to-record-massive-growth-with-leading-key-players-lithium-technologies-sparkcentral-freshworks/ Fri, 07 Oct 2022 16:26:50 +0000 https://uscprssa.com/2022/10/07/social-customer-service-software-market-expected-to-record-massive-growth-with-leading-key-players-lithium-technologies-sparkcentral-freshworks/ New Jersey, United States, October 07, 2022 /Digital newspaper/ The Social Customer Service Software market research report provides all the insights related to the industry. He gives insights to the markets by providing his client with authentic data that helps him make essential decisions. It provides an overview of the market which includes its definition, […]]]>

New Jersey, United States, October 07, 2022 /Digital newspaper/ The Social Customer Service Software market research report provides all the insights related to the industry. He gives insights to the markets by providing his client with authentic data that helps him make essential decisions. It provides an overview of the market which includes its definition, applications and developments, and manufacturing technology. This Social Customer Service Software market research report tracks all the recent developments and innovations in the market. It gives the data regarding the hurdles while establishing the business and guides to overcome the upcoming challenges and hurdles.

Social customer service software allows businesses to reach customers and users through social media. Social customer service solutions collect and organize mentions on social media platforms such as Twitter, Facebook, etc., and create tickets for support agents to best respond to mentions and provide appropriate service. These solutions are not only used by customer service teams, but also by marketing teams who can promote brand awareness and turn customer concerns into positive publicity to a large audience of social media users. Help desk software often provides social customer service functionality, which collects customer requests from specific emails and user portals.

Get the sample PDF copy (including full TOC, graphs and tables) of this report @:

https://a2zmarketresearch.com/sample-request

Competitive Landscape:

This Social Customer Service Software research report sheds light on the key market players thriving in the market; it tracks their business strategies, financial status, and upcoming products.

Some of the major companies influencing this market include:Lithium Technologies, Sparkcentral, Freshworks, Salesforce, Conversocial, Zendesk, HelpSocial, Oracle, Cisco, Sprinklr, Sprout Social, Brand Embassy, ​​CX Social, Zoho

Market scenario:

Firstly, this Social Customer Service Software research report introduces the market by providing an overview including definitions, applications, product launches, developments, challenges, and regions. The market is expected to show strong development thanks to stimulated consumption in various markets. An analysis of current market designs and other basic characteristics is provided in the social customer service software report.

Regional coverage:

The regional coverage of the market is mentioned in the report, mainly focusing on the regions:

  • North America
  • South America
  • Asia and Pacific Region
  • Middle East and Africa
  • Europe

Market segmentation analysis

The market is segmented on the basis of type, product, end users, raw materials, etc. segmentation helps provide an accurate explanation of the market

Market Segmentation: By Type

On-premises, cloud-based

Market Segmentation: By Application

Large companies, SMEs

For any query or customization: https://a2zmarketresearch.com/ask-for-customization

An assessment of market attractiveness regarding the competition that new players and products are likely to present to older ones has been provided in the publication. The research report also mentions the innovations, new developments, marketing strategies, branding techniques, and products of key players in the global Social Customer Service Software market. To present a clear view of the market, the competitive landscape has been thoroughly analyzed using value chain analysis. The opportunities and threats present in the future for the major market players have also been highlighted in the publication.

This report aims to provide:

  • A qualitative and quantitative analysis of current trends, dynamics and estimates from 2022 to 2029.
  • Analytical tools such as SWOT analysis and Porter’s five forces analysis are used, which explains the ability of buyers and suppliers to make profit-oriented decisions and strengthen their business.
  • The in-depth market segmentation analysis helps to identify existing market opportunities.
  • Ultimately, this Social Customer Service Software report saves you time and money by providing unbiased information under one roof.

Contents

Global Social Customer Service Software Market Research Report 2022-2029

Chapter 1 Social Customer Service Software Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 – Global Social Customer Service Software Market Forecast

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Roger Smith

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