England and Ireland rugby teams skewered in cheeky Down Under campaigns

England and Ireland rugby teams – and their fans – have taken cheeky ribs from Antipodean fans in new campaigns ahead of this weekend’s international fixtures.

The adverts promote the international series, which sees England take on Australia’s Wallabies while Ireland take on New Zealand’s All Blacks.

Australian streaming platform Stan Sports has poked fun at England rugby fans in a TVC featuring Wallabies prop Taniela Tupo. The spot, created by sports-focused creative agency Post Match, sees Tupo interacting with stereotypical “whining poms” as they complain about cold beer, weak tea and rude Australians. The campaign includes television, digital and social activities.

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Meanwhile, New Zealand’s TAB has launched a tactical campaign with cheeky billboards around Auckland airport and cities hosting games. The ad, created by Chemistry, aims to remind players and fans of the challenge ahead with copy featuring “Think it’s been a long flight? Try a 28-year unbeaten streak at Eden Park.

The campaign includes OOH, digital, radio and print activities.

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