Digital Marketing & Public Relations Officer

Are you passionate about innovative integrated digital marketing and advertising strategies? If so, then you might be the perfect candidate for this role.

The Hong Kong Tourism Board (HKTB) markets and promotes Hong Kong as a travel destination worldwide, inspiring and enhancing the experience of visitors once they arrive. HKTB, Australia and New Zealand is looking for an experienced Digital Marketing and Public Relations/Senior Executive to join its marketing team.

What’s in it for you?

  • Be an integral part of the team, focus on a combination of creative digital and advertising campaigns, working with the Digital Marketing and PR Manager to support strategic development.
  • Base yourself out of the regional office located in central Sydney in the CBD.
  • A competitive salary package and benefits.
  • A full-time position with the opportunity to learn and excel within a dynamic team of dumpling enthusiasts!
Sham Shui Po – Street food image courtesy of the Hong Kong Tourism Board

Here is what you will need to apply:

  • 6 years of digital marketing experience.
  • Excellent writing skills for online and offline promotions.
  • Are highly organized, have good time management and love detail.
  • Working knowledge of database management.
  • Experience in: MS Office applications, Adobe Photoshop and design, content management systems, email marketing software.
  • Knowledge of Hong Kong and the travel/tourism industry very advantageous.

Your responsibilities will include:

  • Coordinate, execute and ensure maximum integration of consumer digital marketing campaigns.
  • Work closely with an external media agency to regularly review analytics and edit BAU’s digital activities as appropriate.
  • Website Support (DHK.com/ANZ): Download content and offers, review HO content updates, and manage general ANZ site maintenance.
  • Daily local management of Facebook: organic and paid social networks.
  • Develop and manage consumer database: support for eDM content creation and distribution, consumer response reporting and data acquisition.
  • Ensure consistency with global brand requirements across all campaigns and activities.
  • Digital marketing reports and analysis as well as ad hoc and monthly PR reports.
  • Campaign calendar coordination.
  • Manage the media monitoring agency.
  • Online influencers: assess, monitor and recruit.
  • Media relations meetings and hosting media families.
  • Manage and coordinate local HKTB events/launch.

What will give you an advantage?

  • Spirit of growth and thirst for learning.
  • A desire to take responsibility across both disciplines, digital marketing and public relations.
  • A strong appetite for success, responsibility, organization and thriving in a fast-paced environment.
  • Proactively foster strong relationships internally and externally.
  • A passion for travel and Hong Kong would be good but not necessary.

Learn more about the Hong Kong Tourism Board

View from The Peak Image courtesy of the Hong Kong Tourism Board

The Hong Kong Tourism Board is a dynamic global marketing organization whose missions are to maximize the social and economic contribution made by tourism to the Hong Kong community and to consolidate Hong Kong’s position as a unique destination, world class and most sought after.

The company is a statutory body established under the order of the Hong Kong Tourism Board and has no affiliation with any specific sector or organization within the industry, so it is able to support the interests of Hong Kong tourism as a whole.

Sound like you? Send your resume and cover letter to Anna Chui at [email protected], tell him Karryon sent you.

Applications close on July 18, 2022.

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