Strategies to Boost Your Personal Branding in 2022
Everyone is aware of the importance of a good brand image in business. Like Nike, its slogan “Just Do It” has become synonymous with the brand. Even without seeing the logo, you will know what it is. It sets the tone for how a company communicates and identifies with the market.
Branding is what the company stands for and it is what you can see in its products, people, values and what it stands for. A successful brand stands out among its competitors, increased brand awareness, more sales and, as a result, a better customer experience.
Did you know that branding isn’t just for businesses? Professionals can also share their expertise, skills, goals and stories. In this increasingly digital world, having a personal brand is no longer a nice thing to have. It’s a necessity.
What is personal branding?
When it comes to personal branding, there are some things you need to understand. First, you need to know exactly how it works, what you can get out of it, and how you can build your brand.
Having a big name or being influential in a particular niche is highly coveted by those who want to profit from it. It brings a lot of opportunities, advantages, rewards and other benefits. Personal branding isn’t strictly for influencers. You too can build your brand too, explains Ismail Kuden of KudenRugs.
But first, let’s find out what personal branding is.
Here is a simple test. Try searching your name on Google. What’s in the search results?
If there is “nothing”, you should stay and learn how to create your personal brand, because your name leaves no footprints online. This means you have to stand out from the crowd.
This is what personal branding is. It can be defined as how you present yourself and create a brand around you instead of a business entity. When you develop a personal brand, you position yourself as an expert within an industry. This can help grow social media followers, which leads to getting a better job, selling more products in their business, and attracting better career opportunities.
Building a personal brand doesn’t happen overnight. It takes a lot of planning and hard work before you can start seeing results.
Unlike in the past, you don’t need an agent to get publicity. There is schmoozing or climbing the proverbial ladder of fame. Today, developing influence is the opposite. It’s easy to grab attention and grow your influence online with social media, suggested Vasilii Kiselev of Best 3d store.
However, everyone is trying to get the same attention. Many of you are competing for the same attention. Just like a professional brand, you have to think strategically and appeal to your target audience.
Ten strategies to boost your personal brand
1. Define who you are
To energize a personal brand, it must accurately reflect your personal and professional identity. To do this, you need to know who you are. Focus on yourself. Think about your strengths and weaknesses. Ask yourself the following questions.
What motivates me?
In what areas do I excel?
What are my qualities that deserve compliments from others?
What projects have I had difficulty with and asked for help from others? What role drains my energy?
What types of projects interest me the most?
According Chris Colman of Let’s talk VR, You can ask your family, friends and colleagues for help if you have trouble answering these questions. Ask them to describe you. When you are more aware of the different aspects of your personality, you will know how to mark them.
Many people find it difficult to choose a specific niche because they don’t want to set limits. Consider specializing because later on your personal brand will change as your career develops. The best strategy is to focus on one area and let it grow over time.
2. Know why you want to be known
In the lyrics of Cheenu Lott of HaroPress, A personal brand goes beyond who you are today; it’s a map of where you want to go. In addition to understanding your existing skills and competencies, you also need to assess your strengths and weaknesses when it comes to a particular industry or career that you want to excel in next.
Before you tell your story, figure out what that story will be. It is important to have a thorough understanding of your personal brand identity and personality. Create a personal brand framework with the following key elements.
Brand objective: This should answer your “why”. What are you trying to achieve?
Fundamental values: Brands are more value driven these days. And your personal brand should be too. What do you want to defend? What matters most in your personal and professional life? Try to find at least five core values.
Advantages: A brand should be clear about the emotional and functional benefits it provides to customers. In personal branding, these are the technical and soft skills you can bring. Examples of hard skills include coaching, mentoring, writing, public speaking, etc., while soft skills are open-mindedness, quick thinking, independence and others .
Tangible brand elements: A brand has tangible elements like the brand name, logo, colors and fonts. For personal branding, it should be the colors and design elements you use on your social media accounts, thinks e-commerce branding Snorkel Mart owner – David Morgan.
David further suggests that to differentiate your personal brand, you need to highlight what’s special about you. Companies call it their Unique Selling Point or USP. Your personal branding should drive your uniqueness and highlight your USP.
3. Define your audience
You also need to define the audience you are trying to reach before creating your brand. This can range from industry thought leaders to recruiters, companies and individuals. You need to know your audience to create an appropriate story that you want to tell. This will also determine the medium to launch your story.
4. Learn about the desired industry
When you start planning your career, you need to understand your desired industry. Look for experts in this role and follow them. Don’t stop there, find out where they contribute their thinking. Look for successful people and learn how they do it. Be a better version of them, think Teresha Aird of Desks.
She further suggests that in building your brand, your goal should be to differentiate yourself. You can’t reach the top if you don’t know who’s already there.
5. Conduct informational interviews
When you are preparing the list of companies you want to work for and industry leaders who are your role models, try to contact these people for an informational interview. Ask the following questions to get new information about the desired domain.
How did you get into the industry?
What steps have you taken to make the transition?
How do you see the industry in the next ten years?
How do you follow trends?
Informational interviews are a win-win, not only do you learn how to break into the industry, but you also share about yourself. This is already the construction of the brand.
6. Create an elevator pitch
While conceptualizing your personal brand, create a 30-60 second story about yourself. This will come in handy when you attend an informal event or party, as it will be easy to describe you succinctly. Your elevator pitch should highlight your strengths. Keep dots on the things you want to highlight about yourself.
7. Boost your network
Tom Miller of FitnessVolt recommends lifting your network effectively and regularly to increase your professional circle, just like lifting weights in a gym. Connect with the right people like peers and industry thought leaders by regularly attending formal and informal networking events.
The more you connect with others, the more value you can bring to your interactions. You will earn more because your brand will be recognized.
8. Ask for recommendations
Getting someone to endorse you is the easiest and most effective way to define your personal brand because it will tell others how valuable you are. It’s like cultivating customer reviews and testimonials in sales and marketing. You should also cultivate your own reviews via recommendations.
9. Build your online presence
In today’s digital age, finding your business online is easy. That’s how powerful the internet is. So why not exploit it. Build your own website. Make it clean and more focused on the services you offer. Your website acts as the online business card that will help you connect with your customer on a more personal level.
Along with a website, an outstanding social media presence will keep your audience engaged and likely share your business with others. Social media platforms such as Linkedin, Twitter, Instagram, TikTok, and Facebook can help elevate your pitch to a wider audience.
10. Create engaging content
According Jonathan Merry of Time without bank, Just like other brands, you need to boost your social media presence by posting engaging content like images, videos, blog posts, and many more. You use add buttons on some platforms for calls to action. This can help increase engagement and improve communications. Images can help get more traction than posting plain text.
Keep improving your brand
The digital ecosystem keeps changing, and so does your personal brand. Don’t limit yourself. Adjust your personality to meet different people, find new networking opportunities, and grow your career. Don’t be afraid to create a brand that lets you shine.
When developing your personal brand, don’t lose sight of the need to stand out from the crowd. Highlight your values, unique interests and visions.