The campaign that uses NFTs to raise awareness of testicular cancer
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
It seems that today NFT are everywhere: music festivals, virtual rock bands, fashion collections, luxury brand video games and… in prevention campaigns testicular cancer ?
It’s like that.
A awareness campaign on the condition will launch on April 26 in New York. It is a collection of non-fungible, spherical and anthropomorphized digital tokens that will be auctioned through the Solana blockchain. Those who acquire them will have to review them periodically to make them evolve and obtain attractive digital accessories. But if their owner stops watching them and forgets about them, NFTs will lose all their benefits.
The particular characters (you guessed it, they symbolize the testicles) were created by Movember a foundation dedicated to the prevention of male suicide, prostate cancer and testicular cancer, and the streetwear company Mishka NYC as part of the campaign which aims to raise awareness of the risks for a man of not carrying out a periodic examination of his testicles.
On the official campaign website ( nonfungibletesticles.io ) it is explained that “testicular cancer is treatable and highly curable when caught early, but most men don’t know how to control themselves. It’s actually easy: Regularly familiarizing yourself with your testicles will help you know what’s normal, and then take action if something changes. For (a man) picking up this habit, non-expendable testicles reward him for checking them, unlocking weird bonus traits…”
According to cancer.org , one in 250 men will develop testicular cancer at some point in their life. Additionally, “the average age at diagnosis of testicular cancer is approximately 33 years old. This disease mainly affects young and middle-aged men, although about 6% of cases occur in children and adolescents, and about 8% in men over the age of 55.
If you want to know more about early detection of the disease, you can visit this page .
What is Movember?
Founded in 2003 by Travis Garon and Luc Slatery in Australia, Movember has funded over 1,250 men’s health projects globally and aims to reduce premature deaths among men by 25% by 2030.
One of its most emblematic events is asking men to grow mustaches during the month of November (hence the term Movember) to raise funds and help a sick person. .