HDFC Life’s latest brand campaign aims to empower loved ones to bounce back from uncertainties

‘BounceBack Batch’ film highlights importance of financial planning along with supporting loved ones to overcome challenges Mumbai, Maharashtra, India (NewsSee) HDFC Life, one of India’s leading life insurers, has led over years of thoughtful brand campaigns that drive positivity and empower individuals to consider living their lives with financial security that resonates with the brand motto “Sar Utha Ke Jiyo”. As the world has witnessed unprecedented challenges related to health, mental well-being, employment and financial stability, one cohort that has experienced inconvenience due to the restriction caused by the pandemic is the student community. Research suggests that students have been one of the most affected groups. It has become necessary for them to adapt to online teaching, avoid social interactions and even stay indoors without going out for sports activities. The pandemic-induced restrictions have had a huge impact on their lives. With this campaign, HDFC Life focused on the story of every Indian student during this pandemic from the perspective of a graduating schoolgirl. Through various anecdotes and life stories, the young girl says that while children like her faced difficulties on many levels, the financial and emotional support of parents allowed them to succeed. Graduating in these uncertain times is a testament to their resilience, which sets the current batch of students apart from all other batches. Through this campaign, the brand wants to show that the unwavering support of the family and the assurance of life insurance can help you bounce back from any challenge. Click the link to watch the movie, www.youtube.com/watch?v=oi1ntQwBJ9Y. Speaking about the brand campaign, Vishal Subharwal, Head of Marketing, Digital Affairs and e-Commerce, HDFC Life, said, “The past two years have been tough for everyone. This phase was especially difficult for the students as they lost out on classroom learning, interpersonal skill development, and some of the best days of their lives. But the part that stands out is the bigger story of the resilience demonstrated by these students and their families. With this campaign, we aim to drive this awareness and the importance of financial planning through the lens of a student, instilling a sense of pride in parents who have ensured their children overcome the challenges presented. by the pandemic. Further adding, Rajdeepak Das, CEO and Creative Director – South Asia, Leo Burnett said, “One of the biggest setbacks of the pandemic has been the closure of educational institutions. The 2022 batch is often referred to as the “COVID batch”, having had to complete their studies under lockdown. One often wonders if these students are on par with others who have completed their school years offline. Our film takes audiences on an emotional journey of the turmoil these champions have had to endure and the resilience they have shown in the face of the worst adversity humanity has ever faced. They persevered and came back stronger from this challenge. The brand campaign is available across media platforms – Television, Digital and DTH About HDFC Life HDFC Life Insurance Company Limited (“HDFC Life”https://www.devdiscourse.com/”Company”) is a joint venture between HDFC Ltd., India’s leading housing finance institution and abrdn (Mauritius Holdings) 2006 Limited, a global investment company. Founded in 2000, HDFC Life is one of the leading providers of long term life insurance solutions in India, offering a range of individual and group insurance solutions that cater to diverse customer needs such as protection, retirement , savings, investment, annuity and health. As of December 31, 2021, the Company had 39 individual products and 13 group products in its portfolio, as well as 7 optional rider benefits, meeting a wide range of customer needs. HDFC Life continues to benefit from its increased presence across the country with a broad reach with 372 branches and additional distribution touchpoints through several new tie-ups and partnerships. Our number of partnerships exceeds 300, including traditional partners such as NBFCs, MFIs and SFBs, as well as new ecosystem partners. The Company has a solid base of financial consultants. For more information, please visit our website, www.hdfclife.com. You can also connect with us on Facebook, Twitter, YouTube and LinkedIn. Image 1: BounceBack Batch focused on the story of every Indian student during this pandemic Image 2: Vishal Subharwal, Head – Marketing, Digital Business, and E-commerce, HDFC Life

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