DMCNY announces the appointment of Alicia Wiedemann as independent agency
NEW YORK, Jan. 12, 2022 (GLOBE NEWSWIRE) – Alicia Wiedemann, Partner and Head of Client Strategy at Summer Friday, an independent strategy, creation and content agency, is newly appointed 2022-2023 (two-year) President of Direct Marketing Club of New York (DMCNY), effective January 1, announced the DMCNY Board of Directors.
Wiedemann succeeds Ginger Conlon, Director of Thought Leadership and Customer Experience Advocate at Genesys, who will continue to serve on the DMCNY Board of Directors as Past President, among others. Conlon led the professional networking and marketing training organization as president for three years (2019-2021), an extended term due to the COVID-19 pandemic.
“DMCNY includes a community that supports marketing education – in scholarships and student participation – while providing a forum for marketing professionals to exchange ideas on the current and future state of marketing strategy and its execution. top notch, “said Wiedemann.” During my recent career, I have come to know DMCNY through its exceptional content and programming – from its annual outlook on advertising, media and marketing that I attend. for years – to its Silver Apples awards program of exemplary marketing leadership for all young people and mid-level professionals. During the pandemic, in particular, the club’s pivot to virtual programming and networking has provided new ways to connect and new content to inspire. ”
“As marketing becomes more science-driven and data-informed, DMCNY has played a vital role in providing a forum for career development, mentorship and scholarships for marketing training,” added Wiedemann . “As a practitioner and business leader, these questions are synonymous with marketing success – and I hope I can build on our club’s footprint in Greater New York and the Tri-State area to achieve these goals. “
Wiedemann has a 17-year career in agencies, including as a founding partner of Summer Friday, which serves clients in the financial services, insurance, utilities, non-profit and product industries. consumption. She has also held account management and executive positions with DRUM Agency and its predecessors UMarketing, Unified.Agency and Hiccup NY. Previously, she held account management positions at Agency212, BBDO and MGL. She is a graduate of Fordham University (New York, NY) and is also an active member of Chief, a private networking organization focused on connecting and supporting women leaders.
Wiedemann was introduced as President of DMCNY at the organization’s 2021 Silver Apples Gala in November, and will host the organization’s annual Virtual Market Outlook event on Thursday, January 20, where Bruce Biegel , Senior Managing Director, The Winterberry Group, will review 2021 media trends and spending, as well as 2022 forecast and identify macro trends in digital and direct marketing, data and general advertising.
About the Direct Marketing Club of New York
The Direct Marketing Club of New York (http://www.dmcny.org) has served the field of direct marketing since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing in all categories of media. Serving the Greater New York City area through its breakfasts, networking, and website, DMCNY is a leading source of education and current information in the field of measurable marketing, and publishes the MKTGinsight Blog. DMCNY also provides financial support in the form of scholarships to several New York City colleges and universities that offer direct and interactive marketing degree programs.
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