IAS and Mediaocean join forces to transform campaign management
“Since launching IAS Signal, we have accelerated our product innovation and broadened our critical partnerships, including our work with Mediaocean, to give advertisers the latest tools to manage digital media quality,” said Lisa Utzschneider, CEO, IAS. “Speed is essential in our business, and this integration will be transformational for advertisers looking to launch campaigns faster while aligning with media quality standards. “
Now advertisers working with both IAS and Mediaocean can quickly and easily activate their campaigns, all in one place. Within the Mediaocean platform, advertisers can:
- Use automatic campaign builder tools to enter information once, launch faster, and spend more time on optimization.
- Easily manage and adjust campaign settings, such as media partners or broadcast dates, on the fly to appear on both platforms.
- Cut your campaign launch and billing time from days to minutes.
“We are delighted to extend our partnership with IAS, making it even easier for our mutual clients to manage their campaigns,” said Ben kartzman, COO, Mediaocean. “With this integration, we continue to help advertisers control their marketing investments and optimize business results.”
With over $ 200 billion in annualized media expenses managed via Mediaocean, integration with IAS Signal enables advertisers to manage their investments more effectively.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring ads are seen by real people, in safe and responsive environments, enabling contextual targeting, and optimizing the supply path. Our mission is to be the global benchmark for trust and transparency in the quality of digital media for the world’s biggest brands, publishers and platforms. We do this through data-driven technologies with actionable signals and information in real time. Founded in 2009 and based in new York, IAS works with thousands of leading advertisers and publishers around the world. For more information visit integrads.com.
Mediaocean is the critical platform for omnichannel advertising. With over $ 200 billion in annualized media spending managed through its software, Mediaocean connects brands, agencies, media, technology and data. Using AI and machine learning technology to control marketing investments and optimize business results, Mediaocean powers campaigns from planning, buying, ad serving and creative personalization to analysis, optimization, invoices and payments. Mediaocean employs 1,500 people in 30 global offices and supports more than 100,000 people using its products. Visit www.mediaocean.com for more information.
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SOURCE Integral Ad Science, Inc.