Advertising campaigns that made the most noise in 2021
As 2021 draws to a close, it’s time to look back on the good and bad events of the year. We’re starting our year-end series with a compilation of some of the best video marketing campaigns from Indian brands that have caused a stir on social media platforms.
1. Cadbury | Not Just a Cadbury Ad | Wavemaker India
The pandemic has had a crippling effect on the Indian economy. While large brands are getting back on their feet with their large marketing budgets, convenience stores do not have the same resources.
The 2.18 Minute Hyper-Local Custom Campaign Features Shah Rukh Khan, who promotes a local fabric merchant, shoe store, electronics store and nearby kirana store . The ad featured more than 7,000 stores to 34 million consumers in two weeks.
Wavemaker designed the ad to showcase consumer generosity to support local merchants to help jumpstart their businesses. The ad went viral on social media platforms and garnered over 1.37 million views on youtube alone.
2. Amul Macho | The female gaze is OK | Leo Burnett
The men’s underwear brand launched an advertising campaign for Macho Sporto earlier this year. In the brand’s own words, advertising is “a commitment to legitimize the feminine gaze”.
It stars southern actress Rashmika Mandanna and Vicky Kaushal. The first plays a fitness instructor who can not help but watch his student Kaushal who also wears Macho Sporto in class. He captures her playful efforts and obeys her requests every time.
The ad, conceptualized by creative agency Leo Burnett and promoted by media agency Madison Media Omega, surpassed 18 million views in two months on Instagram.
3. Dove | #StopTheBeautyTest | Oglivy
From bodily shame to prejudices related to skin color, there is a lot going on in the Indian matrimonial space and is shamelessly accepted as the norm. Dove challenged these norms through his campaign series with a strong social message – physical appearance doesn’t matter.
This year, Dove once again challenged those “standards” and underscored its “Real Beauty” stance with this Ogilvy campaign, a powerful adaptation of its overall stance for the Indian market.
4. Facebook | Pooja Didi | Dentsu taproot
The bursting of the Indian economy during the lockdown was best captured in this Facebook story, as was the message of hope.
While celebrating a young, big-hearted employer in trying times, Taproot Dentsu’s film showed how we can reach out to the many unorganized workers in the industry who have lost their livelihoods.
“The announcement was an excellent call for support without being judgmental,” said Lloyd Mathias, business strategist and marketing expert, former chief marketing officer of HP Asia; Motorola India and PepsiCo.
The campaign got 28 million views on Youtube.
5. Bhima Jewelry | ‘Pure as love’ | Animal
The ad traces the journey of a transgender woman through jewelry. Delhi-based design agency Animal’s latest ad for 96-year-old Bhima Jewelery brand, titled “Pure As Love,” features the story of a transgender person.
The ad depicts the journey of the transition from male to female – with jewelry playing a critical role in advancing the narrative. The video ad got almost a million views on Youtube.
“It was a defining moment in the history of jewelry announcements. The bold ad describing a trans woman’s journey with the full support of her family was innovative and striking. The set-up and production values were exceptional and the product integration wonderful, ”says Lloyd Mathias.
6. Tata Premium tea | Kadak Insaniyat from Bombay | MullenLowe & Lintas
Tata tea’s “Desh ki Chai” advertising campaign has been conveying one or another of the socially relevant messages for decades. The hyperlocal ad campaign continues to celebrate the ‘kadak’ (strong) spirit of Mumbai whose residents are seen as painstaking professionals and at times detached or indifferent, but are known to be equally kind and humane, exhibiting a true ‘spirit. of Mumbai ”.
The commercial features an upscale restaurateur who categorically refuses to hire an employee’s brother for lack of skills. But her generosity and compassion are revealed when she notices that underprivileged people are taking refuge in front of her upscale restaurant to save themselves from the torrential rains.
The ad campaign has achieved over 2.2 million views on Youtube so far.
7. Tanishq | #WhenItRingsTrue | MullenLowe Lintas
Tanishq started this campaign for extraordinary engagement rings. The commitment is a first step towards a lifelong commitment called marriage, and the announcement portrays the special relationship between couples.
The campaign has reached almost 4 million views to date.
The 90-second video brings heartwarming feelings among couples about the engagement and its bonding. Friendliness and trust were portrayed in a pleasing way, catching the attention of couples when buying diamond rings.
The ad has gained massive views and likes social media with almost 4 million on YouTube alone.
8. Well done | #PalatDe campaign for the Olympics | Ogilvy
The digital marketing campaign of local Coca-Cola brand, Thumbs Up, on India’s entrance for the 100th anniversary of the Olympics, greets, celebrates and motivates athletes with the message “Toofan Wahi jo sab palat de “.
The leading drink brand tied Mariyappan Thangavelu (high jump), Sakina Khatun (weightlifting), Suyash Yadav (swimming), Navdeep (javelin), Sumit Antil (javelin) and Avani Lekhara (shooting) for the launch emotional campaign.
The story of resilience and strength has dominated social media platforms for many likes and views. The trendy campaign with sports figures drew masses of eyeballs with its heroic marketing act.
9. PepsiCo | Salaam Namaste | Spirit sharing
The Covid-19 lockdown in India has been sudden, creating a shift in the way brands connect with their consumers. Pepsi’s digital ad campaign on FB highlighted the importance of social distancing.
Cultural Insight has recognized “salaam” and “namaste” as an inherent part of the nation’s culture; the social view has recognized the importance of social distancing in the new world and consumer perception of the need for people to speak out during the lockdown.
Salman Khan launched the campaign with a #challenge and other actors like Sonu Sood, Jacqueline Fernandez, Remo D’souza, Riteish Deshmukh joined us; International cricket stars like David Warner, Yuzvendra Chahal and AB D’Villiers also got on board and all took the path of social distancing.
10. True caller | Shabd | Wiralité media
In India, 1 woman is harassed every 55 minutes. Unfortunately, this problem is not addressed, neither in prime time nor on any other avenue. Truecaller with its “Shabd” advertising campaign has strengthened its position against harassment and harassment. The film urges women to take action.
Truecaller’s film presented the story of a woman with a speech impairment who proves that you don’t need a voice, but the will to speak up and take action. Earlier this year, the brand launched its main campaign on the issue of telephone harassment facing women.
Abhinaya Anand, the film’s main cast, is also an actor with a speech impairment. The film was imagined and conceptualized by Wirality Media, and produced in collaboration with MOM (Mortals On Mission) Content Studio.
It has gotten around 2.5 million views on youtube so far.
11) Unacademy | #TeachThemYoung | MullenLowe Lintas
Another awesome advertisement was from Unacademy. #TeachThemYoung ad that highlights the need to empower women while teaching boys about gender equality, says Mathias.
The ad has gone viral on social media and has generated almost 2 million views on Youtube since its launch in March of this year.
12. upGrad | The office canteen |
upGrad teamed up with YouTube personality and comedian BeYouNick to create ‘The office canteen‘, a series of original sketches based on real-life scenarios set in a typical Indian office cafeteria, hence the series namesake. kkkkkkkkkkkkk
The series drew on the comedian’s personal style of creative storytelling to naturally incorporate mentions of upGrad’s educational courses and their benefits into the script and dialogue. The content series won the YouTube Works Awards for Best Collaboration in 2021.
13. Baat Ghar ki-UltraTech
Home-Building is an emotional journey for every single-detached home builder. It is his identity, his pride and his badge of competence.
90% of people who are building a house are doing it for the first time. Also, this is the opportunity to build what they aspire to, but the lack of complete knowledge and the lack of a reliable source of information leads to a huge gap between how they want to build the house and what they want to build the house for. they know about building the house.
This is where UltraTech saw the potential to make a difference. With the aim of improving the perception of the brand as an “expert house building companion”, the BaatGharKi campaign was launched.
The campaign took place in different stages, from understanding the issues faced by TG to connecting with the public beyond internet connectivity.
Relying on technology, the brand has built an integrated 360-degree solution to meet the various demands of consumers on home construction.
With this campaign, the brand not only reached out to countless home builders, but also established the UltraTech brand as the “Wikipedia of the home building journey.” The significant spike in spirit measures proves that the Baat has reached all of the Ghars.
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