PSP launches campaign to encourage vaccination


The Permian Strategic Partnership (PSP), a collaboration of energy producers in the Permian Basin, is launching a campaign to tackle vaccine reluctance head-on by highlighting the widespread impact of the virus and bringing residents together to protect their community.

“COVID continues to pose a threat to the Permian Basin and the incredible energy transformation taking place here,” PSP Chairman and former US Secretary of Commerce Don Evans said in a statement. “I care deeply about this community and the positive and optimistic spirit we all share. The future is bright. We must do everything in our power to realize the full potential of the Permian promise. The Permian basin is essential beyond our region; we feed the state, the country and even the world. The best thing for our country to do right now is to get vaccinated. “

More than 2,200 residents of the Permian Basin have died from COVID. Yet the region has a low vaccination rate compared to the rest of the country, and many remain hesitant to vaccinate, according to the PSP press release.

The State Department of Health Services reported on Monday that the percentage of people aged 5 and over in Midland County who were fully vaccinated was 42.99%, which is lower than the average for the State of 58.62%. The percentage of people 65 and older who were vaccinated in Midland County was 71.92 percent, which is behind neighboring Ector County (77.07 percent) and the state average (82.36 percent).

“Getting vaccinated is the best thing you can do to keep the Permian Basin strong. We are committed to the health and safety of our community. Safe and healthy residents allow us to continue to provide energy to the world. It’s time for us to come together and roll up our sleeves for the vaccine, ”said Tracee Bentley, PSP President and CEO.

The PSP has a vested interest in the health and well-being of the people of the Permian Basin, according to the press release. Knowledge of vaccines and public health are essential components of a healthy and prosperous community. Encouraging vaccines can keep hospital capacity open and support the healthcare professionals who have cared for us during this tumultuous time.

The campaign will run in two phases and run until mid-2022. The first phase will include print ads and billboards in West Texas and Southeast New Mexico.

Texans wishing to receive their COVID vaccine can visit or call 1-833-832-7067. New Mexicans wishing to receive their COVID vaccine can visit or call 1-855-600-3453.

Percentages of vaccines in the Midland-Odessa region

(from 5 years)


Midland 42.99 percent

Sector 42.31%

Andrews 43.68 percent

Martin 32.09%

Howard 34.32 percent

Glasscock 42.82 percent

Source: State Department of Health Services.

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