Award-winning PR pro spearheads student PR and Student Quill awards


Ferdinand Bondoy (far right), Regional Integration and Managing Director of Comco South East Asia, poses with graduates of the Camp Comco mentoring program. CONTRIBUTED PHOTO

An academic public relations (PR) scholar and thought leader in the field of communications, Ferdinand Bondoy, award-winning public relations practitioner and managing director of regional integration at Comco Southeast Asia, partner and co-founder, leads student industry programs: students’ Public Relations Congress, renamed Student Public Relations Congress; the Grand Prize, Hack Sprint Edition of the Public Relations Society of the Philippines (PRSP); and the Student Quill Awards from the International Association of Business Communicators (IABC) Philippines.

Bondoy was a regional juror for the International Communications Consultancy Organization’s Next Generation PR World Cup. The Southeast Asia portion of the competition for Young Public Relations Practitioners was organized by the Asia-Pacific Public Relations and Communications Association.

He was elected a member of the International Communications Committee of the UK-based Chartered Institute of Public Relations, made up of public relations officers from across Europe, the Americas, Asia and Africa.

Bondoy was appointed to the IABC Philippines Board of Directors from 2021 to 2023. He was also appointed General Secretary and Chairman of the Digital Communications and Public Relations Committee.

Spearheading a special project for young people, he is co-chair of the Philippine Student Quill Awards and those wishing to participate in the awards can submit nominations at

In 2021, Bondoy becomes a member of the board of directors of the PRSP. He also became president of the Student PR Con and of the Grand Prix, Hack Sprint edition.

Under his mandate, he will present and lead the first virtual, interactive and national edition of said student activities.

With the student public relations conference taking place on November 20, interested parties can register at

“I am the spearhead of the Student Public Relations Contest and Grand Prize, the PRSP Hack Sprint Edition and the IABC Philippines Student Quill Awards because my career and craft began through the programs. industry students, ”Bondoy said.


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