A piece of Paris in Shillong

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Mother of three, Wabangnaro Aier Sooting is a serial entrepreneur from Nagaland. Her husband passed away several years ago and since then she has been running several businesses while raising her children independently and ensuring them a prosperous financial future.
To date, she has over 16 years of experience running her direct sales business with Oriflame – where she is very successful and has been elevated to the prestigious position of Diamond Director. In addition, she has also been running a homestay business (tourist guest house) and commercial property rental business for many years.
Associated with the global beauty brand for many years, Wabangnaro has been fortunate enough to travel the world, while exploring a variety of cuisines and ready-to-eat meals, snacks and desserts. Having a great passion for baking from a young age, she wanted to bring world famous bakery products and innovative baking methods to the Indian market. So, in 2017, she decided to start a new business – a home bakery named Petite Paris – which sells a variety of products such as cakes, pies, pies, cookies, bread, etc., while at the same time striving to maintain the highest quality standards and cooking with healthy ingredients.
Initially having only a few friends, acquaintances and relatives as clients, Petite Paris grew considerably over the years and then established a solid clientele in Dimapur (Nagaland) – from where it previously operated.
However, in September of last year, Wabangnaro decided to move to Shillong for personal reasons, and since then she has been working with dedication to reestablish her business in the new location and new market. Petite Paris currently consists of a team of 3 people and markets and sells its products mainly via Instagram and word of mouth.
Soot was part of Project Her & Now’s entrepreneurship support program in the North East (NER) region, which helped her bounce back stronger in the management and growth of her home bakery amid the scenario. uncertain inaugurated by the Covid-19 pandemic. ‘Her & Now – Empowering Women Entrepreneurs’ is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), and in partnership with the Ministry of Skills Development and Entrepreneurship (MSDE), Government of India.
In Meghalaya and other states in the North East region, the project is being implemented in partnership with “Dhritii – The Courage Within”. Notably, Her & Now, GIZ also recently released a detailed report titled ‘Resilience of Women Entrepreneurs in the Age of Covid-19’, with the aim of helping women entrepreneurs like Wabangnaro learn from best practices and business strategies to determine the better the way forward in the new normal.
“It was a new chapter and a new challenge in my entrepreneurial journey that I embarked on last year after moving to Shillong. Because of the pandemic and the lockdowns, I felt quite weak and isolated, and in my mind, I wasn’t sure what the future held for me. However, things changed drastically in my favor after joining the Her & Now program.
“As part of the program, I got to see and hear the stories of many other women entrepreneurs in the North East who were overcoming countless challenges and progressing in their entrepreneurial journey despite the devastating effects of the pandemic. It gave me the confidence and the mental boost that I badly needed to continue to run and nurture my own business, and to believe in myself, whatever the outside circumstances, I can always be successful. . In addition, the mentoring sessions provided by the Her & Now mentors were very informative and inspired me to explore and implement various innovative ideas around marketing, packaging, increasing revenue, etc. », Explains Wabangnaro Aier Sooting, founder of Petite Paris. (IANSlife)


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