University Games Christmas media campaigns kick off – toynews



Games and puzzle specialist University Games has launched its Christmas media campaigns, which include high-profile TV, radio and online campaigns for the iconic foosball game Subbuteo as well as major digital campaigns for many of their other best selling family games.

Subbuteo’s heavy media schedule kicked off in September with a base schedule running from mid-October to December. It will feature TV commercial within family, sports and adult time with a nostalgic family-run Subbuteo commercial, featuring the voice of sports broadcasting legend John Motson. The TV exhibit will feature supporting activity that includes radio partnerships, YouTube and social media plans as well as digital activity with Sky Sports Premier League videos and highlights both in the app and in line.

In addition to the Subbuteo campaign, there will also be a full TV, online and social campaign for the hugely popular Smart Ass, as well as digital and social campaigns for Kersplatt bestsellers! and stupid criminals. The new arrivals for 2021, Judge Your Friends and 5 Star Review, will also benefit from major digital marketing campaigns heading into Christmas.

Gemma Lewington, Marketing Director at University Games and The Lagoon Group, is excited to launch the marketing campaigns and can’t wait to see the impact they create. “Subbuteo is an iconic game that was a bestseller last Christmas, and with the new official main game of The Lionesses of England – Subbuteo’s first all-women team – now available, this family favorite will certainly be on the cards. Christmas lists this year.

“Smart ass, Kersplatt!” and Dumb Criminals are also three high performing and brilliantly entertaining family board games and the two new games, 5 Star Review and Judge Your Friends, are very trendy and perfect for a hilarious night out with family or friends. With these exciting new lines backed by sweeping campaigns aired on TV, social and digital media channels, they are set to create a bang for the fourth quarter. “


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