10 essential music promotion strategies

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When it comes to making your new release a success, these ten promotional strategies are an absolute must to grab the attention of listeners and potential fans.

Guest post by Bobby borg of Record Creators Blog

The internet isn’t the only place you can go for your music promotion – these 10 strategies can take you beyond the net.

When most musicians think of promotion, they usually think of social media and the internet, but if you only use the internet, you might miss out on a lot of opportunities to reach your fans.

Here are 10 promotional strategies you need to be successful.

# 1: Advertising

Advertising, also known as media won refers to comments, stories and reviews about your music by a reporter who is not paid or controlled by you. To attract and enable publicity, you can create an Electronic Press Kit (EPK) that includes important career information and links to your music and videos to help journalists find information about you. Reach out to small and medium bloggers using resources such as Submithub and the Independent Bible to get them to write about you and add you to their reading lists. And network at big conventions like SXSW, ICreate music, and the TAXI Road rally meet journalists personally and get them to write about you.

# 2: paid advertising

Paid advertising refers to promotional communications that you ask other businesses to post at your expense. This includes the purchase Facebook ads So you can stand in front of your target audience and get your message out there, boosting Instagram posts and bidding for Google keyword searches so that people searching for your type of music can be directed to your website.

# 3: internet

Internet promotion is all about using online media to communicate information about your career and make your fans care. This can include creating a TikTok strategy, where you have the ability to have algorithms send you to thousands of people and get noticed by your fans; use your YouTube channel to broadcast live matches with your fans to get to know them better; and create a personalized personal website so that you can show off your personal brand and look more legitimate in the eyes of your fans and people in the industry.

# 4: guerrilla marketing

Guerrilla marketing is any form of unconventional promotion that could be done on little or no budget. This can include leaving your mark wherever fans can see them, putting your logo on sidewalks using spray chalk, and handing out postcards – especially in front of venues where you will be performing – so that you can meet and shake hands. with the fans.

# 5: word of mouth marketing

Word of mouth marketing is the process of stimulating a natural conversation or buzz between people about your music and this can include creating mystery in your promotional messages by referring people to events at come, by holding contests such as TikTok dances where people can win a valuable prize and reach influencers (local radio DJs, local bands) who can help spread awareness of your music.

# 6: radio promotion

Radio promotion is the process of soliciting radio stations to play your music and do interviews. This can include targeting specialty commercial shows featuring local bands so that your music can literally be played 80 km or more in each direction and you can start making fans and even getting testimonials from local DJs. to include in your EPK and on your website.

# 7: sponsorship

Sponsorships are a mutually beneficial relationship between two entities where each promotes the other. You can also search for equipment endorsements where you can get guitar, drum and bass companies to give you free material and advertise for you as well.

# 8: direct marketing

Direct marketing is the process of communicating directly with your fans, including direct email promotions – using services like Mailchimp – so you can literally walk into every fan’s inbox. Direct marketing also includes postal mail, texting, or even calling your fans.

# 9 Face-to-face sales

Face-to-face sales involve getting in direct contact with your fans and people in the industry and getting them to take action. In addition to doing direct merchandise sales at concerts, this includes asking local bookmakers, music supervisors, music investors, journalists, and anyone else you are trying to present your music to to meet with you personally to a coffee or lunch so you can build relationships, make friends, and make deals that can ultimately get you in front of a lot more fans.

# 10 Sales promotions

Sales promotions, or short-term incentives, are used to stimulate a quick buying response. This can include offering discounted tickets to your shows, creating 2-for-1 promotions on your merchandise, and even holding raffles during your live performances.

Want more advice on your music career? Don’t just read it … watch the videos at Bobby Borg YouTube Channel.


Bobby borg is the author of Music Marketing For The DIY Musician (Second Edition), Business Basics For Musicians (Second Edition) and The Five Star Music Makeover (published by Hal Leonard Books). Get these books from any quality online store, in physical or digital format. Learn more about www.bobbyborg.com.


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