Vaccine awareness campaign features OHIO students and staff

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There are many considerations that can influence a person’s decision to get the COVID-19 vaccine. Internal factors such as health literacy, understanding of science and perception of risk come into play, as well as external influences such as public health campaigns, the media, advice from trusted medical advisors and policies. public.

A particularly powerful driver of vaccine uptake is the role of peers, community leaders and influencers. Confidence in the vaccine is built, in part, by seeing that trusted peers or people we admire have already received the vaccine.

“Humans don’t perceive risk based on real probabilities because our brains are not prepared to think statistically like that. On the contrary, we tend to payI worry about possible threats based on our personal values, our own experiences and the things our social group talks about, ”says Rebekah Crawford, visiting professor of social and public health. “In my research with OHIO students, faculty, and staff, I found that people were more likely to believe and respond to messages from trusted peers than even scientific or health experts.

In a new series of photos, This Is My Shot, OHIO students, faculty and staff share their reasons for choosing to be vaccinated against COVID-19. By taking a leadership role in this critical public health issue on our campuses, these Bobcats hope to encourage others to protect our campuses and communities by getting vaccinated.

See This is my shot online, or monitor individual features on social media and in buildings around campus.


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