Global Food Service / Food Tourism Market Revenue and Model Based on Company Share, Trend Forecast – 2025
The global travel and tourism industry is considered one of the largest and most established. According to the World Travel and Tourism Council (WTTC), it accounted for a significant 10.4% share of the global economy in 2017. Global tourism is increasingly competitive in terms of single destination, hospitality and of cultural heritage. Among these factors, gastronomy, the art of cooking, tasting or eating well play a crucial role in any tourism. Thus, in recent years, the global gastronomy / gastronomic tourism market has seen strong growth in terms of sales value. In the case of food tourism, the tourist visits different places to enjoy, consume various foods and drinks from various places.
However, food tourism did not emerge from simply tasting local cuisines. It has evolved until the phase where it combines various cultural practices and reveals the ethical and sustainable values of the territory, the landscape, the sea, local history, values and cultural heritage. This intangible cultural heritage differs from place to place where service providers strive to represent it through various gastronomic factors. This makes food tourism attractive, making its customers curious and tending to explore various places of the world for the same.
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In recent years, the global market has seen an increase in the number of food lovers dedicated to travel locations to have the bulk of regional cuisines, food or drink. This is due to various factors such as increased per capita income and increased awareness through various media channels. However, globalization is one of the main influencing factors driving the growth of food tourism. Globalization coupled with a gradual cultural shift from west to east has brought the world closer together, which has triggered a demand for food tourism.
According to the World Tourism Organization, the millennial accounted for a larger portion of the population for food tourism. This type of population is the creator of trends in various macroeconomic sectors around the world and the food sector is no less so. They are active, curious and adventurous with a positive outlook on the fun and experience of various regional cuisines and have most of their respective culture and theme.
Online channel is another critical factor driving the overall growth of the global gastronomy market. In the past two years, there has been an increase in internet penetration worldwide. This translates into easy accessibility of information on various factors for the customer. Moreover, even the service provider considers the online channel to be an effective platform in terms of marketing and promotion.
The gastronomy / gastronomic tourism market is segmented according to gastronomic activity, marketing activity and tourism category. Based on gastronomic activity, it is divided into gastronomic tours, visits to markets and food producers, food fairs, gastronomic events, museums, cooking workshops and others. On the basis of marketing activity, the market is categorized into food guides, brochures, websites, blogs, events, advertising, and others. The tourism categories segment includes Millennials, Baby Boomers, Gen X and Gen Z. Based on region, it is analyzed in North America, Europe, Asia Pacific, and LAMEA.
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Main benefits for the gastronomy / food tourism market:
This report provides quantitative analysis of current trends, estimates and dynamics of the global Foodservice / Food Tourism market from 2018 to 2025 to identify existing market opportunities.
Key countries in all major regions are mapped according to their market share.
Porters’ five strengths analysis highlights the power of buyers and suppliers to empower stakeholders to make profit-driven business decisions and strengthen their network of buyer-suppliers.
A thorough analysis of the market segmentation helps in determining the existing market opportunities.
Top countries in each region are mapped based on their contribution to global industry revenue. The market player positioning segment facilitates benchmarking and provides a clear understanding of the current position of market players.
The report includes regional and global market analysis, major players, market segments, application areas, and growth strategies.
Food / Food Tourism Key Market Segments:
By Gastronomic Activity
Visits to markets and food producers
By marketing activity
Food guides, Brochures
By tourist category
The rest of europe
Rest of Asia-Pacific
Rest of LAMEA
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