Advertising agency’s Charlotte campaign features funeral home :: WRAL.com
Charlotte, North Carolina – Social media posts in the Charlotte area feature a photo of a black van with a bold statement: “Don’t get the shot.”
The van drove around Bank of America Stadium ahead of Sunday’s Panthers game.
The name “Wilmore Funeral Home” is printed on the van to suggest the fate of an unvaccinated person, and the supposed funeral home’s website reads: “Get vaccinated now. If not, see you soon.”
Turns out Wilmore isn’t a real funeral home. Instead, the website is a landing page that directs visitors to the StarMed website, where residents of the Charlotte area can find out where and how to get a free coronavirus vaccine.
The mock funeral home is actually a campaign planned by an advertising agency to raise awareness about COVID-19 vaccines, which have been proven to reduce serious illness or death from the coronavirus.
David Oakley, agency president, spoke to Newsweek and said he wanted to push people to get vaccinated.
“A lot of pro-vaccine ads are very straightforward. We thought, ‘Is there a way to change this and do it from a different angle ?,” Oakley told Newsweek.
According to Newsweek, StarMed did not pay to be part of the campaign but supported the cause.
Dr Arin Piramzadian, Chief Medical Officer of StarMed Healthcare, told the Charlotte Observer, “If it saves a person’s life by getting vaccinated, I agree 100%.”