Prevent modern slavery and human trafficking in Romania through digital communication campaigns: call for tenders


The deadline for submitting project bids is September 28, 2021.

1. Origins

UK calls for project proposals to support the prevention of modern slavery and human trafficking (MSHT) in Romania through digital communication campaigns. This project is part of a larger portfolio of British Embassy projects that aims to support the Romanian government and civil society in reducing the drivers of serious and organized crime (COS) and the ability of organized criminal groups to exploit vulnerabilities and re-trafficking MSHT victims.

Addressing MSHT and COS requires international cooperation, because criminal networks know no borders. This is a priority for the British government and the British Embassy in Bucharest, as Romania is a country of origin, transit and destination for human trafficking. In 2020 alone, the British referral mechanism recorded 368 Romanian victims. Proposals should focus on delivery to Romania.

Previous awareness campaigns have focused on awareness raising but have not always reached the most vulnerable or young people at risk of trafficking as they have not used communication methods that could directly target these audiences. We know that traffickers use digital tools to reach and then target potential victims, so there is a need for coordinated anti-trafficking campaigns using digital tools, focused on connecting with those most at risk and providing them with information to protect yourself and identify risks. , rather than educating the public.

2. Objective

The objective of this project is to partner with the Romanian government and civil society to conduct a communication campaign that raises awareness of MSHT and reduces engines by COS and the ability of organized crime groups to exploit vulnerabilities.

The main objective is to inform vulnerable people about the risk of trafficking (including the first signs of abuse that could precede trafficking, for example: emotional, physical, financial, coercive control) and what they can do to protect themselves, by using digital tools to target the most vulnerable.

3. Scope of work

The project is expected to be national in scope, while specifically targeting vulnerable people through online tools.

4. Activities

Activities funded under this project may include:

  • design a campaign to raise awareness among young people about the signs of trafficking and how to protect themselves from it
  • provide relationship education and help adolescents recognize the signs of a manipulative / abusive or coercive relationship, in order to reduce “love” trafficking methods
  • conduct a communication campaign to raise awareness about trafficking, using algorithms and digital marketing tools to target young people within the most at-risk demographic groups, and the social media platforms most commonly used by trafficking groups ‘target ages
  • use online influencers to amplify the communication message

This list is not exhaustive and the British Embassy welcomes innovative proposals from potential implementing partners who suggest additional or alternative activities to achieve the key objectives.

5. Project approach

Bidders are invited to submit a project proposal which will be approved by the British Embassy in Bucharest and will form the basis for the planning of the project. The proposal should indicate how the implementing partner will provide activities to support the objectives stated above with an implementation plan and a supporting budget. The British Embassy in Bucharest will oversee the planning of the project and provide the necessary contacts for those responsible for the implementation.

The project implementer will manage the logistics of the project, including travel plans, accommodation, car rental, etc.

The Embassy can provide contact persons and focal points for UK institutions or experts who might be needed in the process.

How to bid

Our process will consist of a full one-step offer proposal. Forms must be completed in English.

You must submit:

Activity-based budgets should list the activities needed to produce the results (outcomes) of the project and all costs should be in Romanian Lei (RON).

The deadline for submitting project bids is September 28, 2021.

Email the completed forms to [email protected] and [email protected]

You must indicate in the subject line of the email: the name of the implementing organization and the title of the project.

6. Reports

The reports to be produced during this project must be delivered in English:

  • an inception note detailing the approach and specific aspects of the activities to be pursued, including a communication plan
  • a draft report
  • quarterly financial reports
  • the final report, following a streamlined feedback process

7. Composition of the project teams

A Project Director, from BE Bucharest (Tanya Collingridge, Deputy Head of Mission) and a Project Manager (Andrada Petrache, Senior Policy Officer), from the British Embassy in Bucharest, will oversee the delivery of the project.

Project proposals should demonstrate that the level of staffing is appropriate for the purpose of the project and that staff have relevant expertise and experience in MSHT assistance to victims, as well as an in-depth knowledge of MSHT situation in Romania.

8. Timing and scope of the contribution

The tender is an open and competitive process, evaluated by the British Embassy in Bucharest. The results will be published in early October. Once the offer is approved, a grant contract will be signed with the successful tenderers. In the documents section, you will find an example of a grant contract. Your organization will need to sign the contract within a week of funding being awarded. Otherwise, the funds will be reallocated. The implementing organization will be required to submit report updates and a final evaluation of the project.

There are no prepayments. Refunds will be issued once activities have taken place and all receipts have been submitted. Implementing organizations will request reimbursements using an invoice (including receipts and a financial report of expenses) and reimbursements will be made during the dates agreed upon in the respective contract.

The budget must be presented in RON. All payments will be made in RON to a bank account held in Romania.

Please send your questions regarding the RFP to [email protected] and [email protected]

The project is scheduled to run from October 2021 to February 2022. The crucial milestones will be the submission of the draft report (February 2022) and the final report (March 2022).

9. Budget

Grant applications must include an estimated budget of up to RON 97,142. Depending on the quality of the proposals, the British Embassy reserves the right not to award all or part of the funds available. The Embassy also reserves the right to award a scholarship lower than the amount requested by applicants. In such a case, applicants will be asked to increase the amount they are co-financing, to suggest other means of co-financing or to decrease the total costs without altering the substance of the proposal.

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