PRSA-NY and BCW announce creation of Harold Burson Prize


NEW YORK–(COMMERCIAL THREAD) – The New York chapter of the Public Relations Society of America (PRSA-NY) and BCW, the global communications agency designed to get people moving, today announced the creation of the Harold Burson Award. The first-ever winner will be honored live at the 2021 Big Apple Awards on September 28.

The award will recognize a non-agency practitioner for outstanding communication achievements. The recipient will demonstrate a first-rate approach to communicating with precision, conviction and transparency, values ​​that BCW brings to every client partnership. The recipient will also have demonstrated an unwavering commitment to diversity, equity and inclusion and have a proven track record of working to eliminate false, negative and erroneous information, important principles that BCW and PRSA-NY share.

A committee of established PRSA-NY public relations practitioners will work with BCW to select the recipient. The Recognition is the first and only individual award from PRSA-NY dedicated to a non-agency practitioner for excellence in communication.

“Public relations teams don’t shine without the collaboration and support of clients and colleagues who are able to turn our ideas into action,” said Andrew Graham, president of PRSA-NY. “This recognition from a non-agency practitioner is important because the recipient will represent the ideal partner for the best and brightest professionals in our industry.

COVID-19 Disclaimer

PRSA-NY will follow national, state and local guidelines regarding COVID-19 safety measures for in-person events and proof of vaccination. More information regarding proof of vaccination will arrive closer to the event in accordance with these mandates.


BCW is the global communications agency designed to get people moving. BCW partners with clients from the B2B, Consumer, Enterprise, Crisis Management, Health, Public Affairs, Goals and Technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that grab attention. Through a “earned-plus” offering – earned media plus paid media, creative technology, data, AI, and a growing suite of innovative capabilities – BCW moves people with power and precision to move customers forward. BCW is part of WPP (NYSE: WPP), a creative transformation company. For more information, visit


The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most important public relations chapters in the country. Located in the media capital of the world, it offers high-level professional development, networking, mentorship and rewards. PRSA-NY serves communication professionals in agencies, businesses, nonprofits, and government, as well as independent practitioners. For more information on upcoming PRSA-NY events, mentorship program, job postings, volunteer opportunities, sponsorship opportunities, and membership details, visit .

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