Accenture Interactive Expands Experience-Based Transformation Services in Southeast Asia with Acquisition of Award-Winning Entropia Agency


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Entropia to complement Accenture Interactive’s customer experience, design and creative communications capabilities

KUALA LUMPUR, Singapore – (BUSINESS WIRE) – Accenture (NYSE: ACN) today announced the acquisition of Entropia, marking the first acquisition by Accenture Interactive in Southeast Asia. Entropia, one of the fastest growing international agencies1, will complement and extend Accenture Interactive’s unique position in the experience-based transformation services market.

Founded in 2016 and headquartered in Kuala Lumpur, Entropia has a team of over 210 employees skilled in scaling unique digital experiences for brands. The addition of Entropia will help Accenture Interactive transform and reinvent all of its clients’ business through the prism of experience. The acquisition will also expand the creative talent pool within Accenture Interactive and create more learning and growth opportunities for people in both organizations.

Divyesh Vithlani, Head of Market Unit for Southeast Asia, Accenture said, “As more and more consumers turn to online channels, the growth of the digital economy in Southeast Asia. South East has accelerated the massive disruption that brands are experiencing. This acquisition will allow us to expand our digital capabilities to meet the growing demands of our customers.

“The addition of Entropia will help us innovate with technology to drive business and growth for our customers in Southeast Asia. It is also an exciting chapter in our journey to strengthen and expand Accenture Interactive’s presence in the region, ”said Thomas Mouritzen, Head of Accenture Interactive for South East Asia.

Entropia is one of the region’s most award-winning agencies, receiving accolades from local and regional publications such as Marketing Interactive and The Drum. The agency has a long track record of helping leading clients, including BMW, Nespresso, KFC, Tenaga Nasional Berhad, Telekom Malaysia and Lazada, create brand experiences that positively impact people growth. and businesses.

More recently Entropia partnered with BMW to create an action-packed Augmented Reality (AR) showroom for the new BMW X5 that brought the car and its features to life for locked-out consumers. during the global health pandemic. Entropia also worked with Nespresso to localize a global sustainability campaign by collaborating with renowned Malaysian artist, Red Hong Yi, to create an art installation titled “Kaleidoscope”.

Prashant Kumar, Founder and Senior Partner at Entropia, said, “This is the perfect time to join Accenture Interactive and raise the bar in the transformation of data-driven marketing for businesses. I am delighted that the two organizations are coming together and expanding the canvas for our employees, clients and their clients. ”

“The Entropia acquisition allows us to deepen our global vision to take experiences – designed through deep human knowledge and fueled by creativity and technology – to the next level. It also helps us achieve our growth ambitions for our employees, customers and industry in the Asia Pacific region, ”said Flaviano Faleiro, President of Accenture Interactive for Growth Markets.

About Accenture

Accenture is a global professional services company with industry-leading digital, cloud and security capabilities. Combining unparalleled experience and specialized skills in more than 40 industries, we offer strategy and advisory, interactive, technological and operational services, all powered by the world’s largest network of advanced technology and intelligent operations centers. Our 537,000 employees deliver on the promise of technology and human ingenuity every day, serving customers in more than 120 countries. We embrace the power of change to create value and shared success for our customers, employees, shareholders, partners and communities. Visit us at

Accenture Interactive is reinventing the company through experience. We drive sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business knowledge with the possibilities of technology, we design, build, communicate and execute experiences that make life easier, more productive and more rewarding. Accenture Interactive is ranked as the World’s Largest Digital Agency by Ad Age and named Fast Company’s Most Innovative Company. To find out more, follow us @AccentureACTIVE and visit

Forward-looking statements

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These risks include, but are not limited to, the risks that: the transaction does not generate the expected profits for Accenture; Accenture’s operating results were significantly affected and could in the future be significantly affected by the COVID-19 pandemic; Accenture’s operating results have been, and may in the future, be affected by volatile, negative or uncertain economic and political conditions and the effects of such conditions on the businesses and activity levels of the Company’s customers. society ; Accenture’s business depends on generating and sustaining a continuous and profitable customer demand for the company’s services and solutions, including by adapting and expanding its services and solutions in response to continuous change. technology and offerings, and a significant reduction in this demand or an inability to respond to the changing technological environment could have a material impact on the Company’s operating results; if Accenture is unable to keep its supply of skills and resources in balance with the demand of customers around the world and to attract and retain professionals with strong leadership skills, the business of the company, the rate of utilization of the company’s professionals and the company’s operating results may be materially adversely affected; Accenture could face legal, reputational and financial risks if the company fails to protect customer and / or company data from security incidents or cyber attacks; the markets in which Accenture operates are highly competitive and Accenture may not be able to compete effectively; Accenture’s profitability could suffer significantly if the company is not able to obtain favorable prices for its services and solutions, if the company is not able to remain competitive, if its management strategies costs fail or if it experiences delivery inefficiencies or fails to meet certain agreed upon agreements. on specific objectives or service levels; changes in Accenture’s tax level, as well as tax audits, investigations and procedures, or changes in tax laws or their interpretation or application, could have a material adverse effect on the tax rate company workforce, operating results, cash flows and statements; Accenture’s ability to attract and retain businesses and employees may depend on its reputation in the market; due to Accenture’s geographically diversified operations and its growth strategy to continue expanding in key markets around the world, the company is more exposed to certain risks; Accenture’s business could be seriously affected if the company assumes legal liability; Accenture’s work with government clients exposes the company to additional risks inherent in the public procurement environment; Accenture’s operating results could be significantly affected by fluctuations in foreign exchange rates; if Accenture is unable to manage the organizational challenges associated with its size, the business may not be able to meet its business goals; If Accenture fails to manage and develop relationships with key alliance partners or fails to anticipate and establish new alliances in new technologies, the company’s operating results could be adversely affected. negative; Accenture may not be successful in acquiring, investing or integrating businesses, creating joint ventures or disposing of businesses; if Accenture is unable to protect or enforce its intellectual property rights or if Accenture’s services or solutions infringe the intellectual property rights of others or if the company loses its ability to use intellectual property others, their activity could be affected; Accenture’s operating results and share price could be affected if it were not able to maintain effective internal controls; changes in accounting standards or in the estimates and assumptions made by Accenture in the preparation of its consolidated financial statements could have an adverse effect on its financial results; Accenture may not be able to access additional capital on favorable terms or at all and if the company raises equity capital it may dilute its shareholders’ stake in the company; Accenture may be subject to criticism and negative publicity relating to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under “Risk Factors” in Accenture plc’s most recent annual report on Form 10-K, Quarterly Report on Form 10-Q and other filings. or provided to the Securities and Exchange Commission. The statements contained in this press release speak only as of the date on which they are made, and Accenture assumes no obligation to update any forward-looking statements made in this press release or to conform such statements to results. realities or changes in Accenture’s expectations.


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Low level ping

Accenture Interactive

+65 66713257

[email protected]

Yasmine Quek

Accenture Southeast Asia

+65 6410 8216

[email protected]

Source: Accenture

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