vivo launches new ‘To Beautiful Moments’ campaign for UEFA EURO 2020 ™


“People around the world have been looking forward to this tournament. More than ever, we want to celebrate the spirit and sportsmanship of the game and help fans get the most out of the experience,” said Spark Ni, vice – senior president and marketing director of vivo. “We strive not only to help people capture and share the magical moments of life, but to make every moment of life more magical.”

The new advertising campaign will be launched from today, broadcast on television in Europe, the Middle East, South East Asia and China, and around the world on Facebook, Instagram and YouTube. The creation shows fans enjoying, capturing and sharing beautiful moments before, after and between matches, while sending the message: “Give your phone a break and be there for the great moments in life.”

Through its partnership with UEFA, vivo seeks to connect and expand its growing user base of over 400 million people worldwide. “As we rapidly grow our global business, it is extremely important for us to connect with people through the beautiful times in life that matter most to them,” said Spark Ni. “vivo is incredibly proud to partner with UEFA to engage with football fans around the world, as we are a brand that is deeply connected and invested in the passions and interests shared by our users.”

Shared vision to create memorable experiences with UEFA

vivo is the very first presenting partner of the opening and closing ceremonies taking place on June 11 and 11 July respectively, where the brand worked with UEFA to create a memorable experience for the millions of viewers around the world who will watch the tournament unfold.

As spectators return to the stadiums through Europe, capacity restrictions will limit the on-site fan experience and will vary based on quarantine policies in the respective countries. To bring back the applause and cheers from fans to the stadium, vivo, along with UEFA, will launch a #vivoSuperTime campaign where people around the world can channel their energy into the game by sharing their applause and encouragement on social media to have the chance to appear. during the tournament’s closing ceremonies.

UEFA Marketing Director Guy-Laurent Epstein said, “Football brings joy to millions of football fans around the world, and we are delighted to partner with vivo to bring the game’s dedicated fans even closer. We look forward to creating more lasting memories. for people all over the world. together. “

To find out more about the “To Beautiful Moments” campaign and vivo’s activations around UEFA EURO 2020 ™, visit

Capture BBeautiful moments with the professional photography capabilities of the X60 series

Recently launched ahead of the tournament and featured in the new ‘To Beautiful Moments’ campaign is the vivo X60 series. As the first vivo smartphone co-designed with ZEISS, a global leader in optics and optoelectronics, the X60 series integrates user-driven innovation from vivo and superior mobile imaging expertise from ZEISS to result in exceptional software and hardware capabilities.

Featuring a cutting edge design from vivo and a professional camera system co-designed with ZEISS, the X60 series is the ideal tournament photography flagship smartphone, delivering sharpness, clarity and picture quality. unmatched to help users capture good times on and off the pitch. The X60 Pro and X60 Pro + also feature advanced 2.0 gimbal stabilization. The X60 Pro and X60 Pro + use the latest 5-axis VIS video stabilization technology, while the X60 Pro + even comes equipped with an ultra-wide gimbal camera, allowing users to get crisp photos of objects. in dynamic motion with greater precision.

The combination of the best optical lenses, sensors, image processing algorithms and various multimodal features allows users to take advantage of technologies that were previously only available to professional photographers.

About vivo
vivo is a leading global, product-focused technology company with a core business of smart devices and intelligent services. vivo is committed to connecting users around the world, through the design of exciting and innovative smartphones and complementary devices, as well as services that integrate technology and design thinking in unique and creative ways. In accordance with the company’s core values, which include innovation, consumer orientation and benfen *, vivo has implemented a sustainable development strategy, with the vision of becoming a leading, sustainable and world-class company.

With its seat at China, supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo and San Diego, vivo focuses on the development of cutting-edge consumer technologies, including 5G, artificial intelligence, industrial design, photography and other emerging technologies. vivo has also set up five production centers (including a manufacturing center authorized by the brand), through China, South and South East Asia, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has extended its sales network to more than 40 countries and regions and is loved by more than 400 million users worldwide.

* “Benfen” is a term describing the attitude of doing the right things and doing the right things – which is the ideal description of vivo’s mission to build technology for good.

For more information, visit or stay up to date with vivo news at


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