Matthias Aumann in his book ‘Not School Wise But Street Smart’
Starting a business can feel like you’re rolling the dice. You might get lucky or lose everything. But it doesn’t have to be. That’s why the business world is buzzing about Matthias Aumann’s new book, Not School Wise But Street Smart. Through his book, Aumann shares the essential lessons for starting a successful business, making it a must read for entrepreneurs.
The title, Not School Wise But Street Smart, refers to Aumann’s lack of formal business education. He did not pursue a master’s degree in commerce or marketing. Instead, he learned everything he needed to know about business through experience. He tried things, made mistakes, and learned hard lessons. Aumann’s philosophy behind writing this book is that if he tells you about his mistakes, you won’t have to make the same ones. According to Aumann, there are so many traps you can fall into when starting a business. Its main priority is to prevent new entrepreneurs from giving up on their dreams. For example, when Aumann started his first business, he paid a business to make him flyers. He ended up spending a large chunk of his savings on flyers, but didn’t see an increase in his business. These are the types of mistakes he wants you to be able to avoid. Aumann also wants his book to be accessible to everyone. In 130 pages, the reader can learn all of Aumann’s rich experience.
Matthias Aumann started his first business at the age of 23. It was a landscaping and farming company called Aumann: Grün AG. He eventually grew to employ 70 people besides himself. Through his landscaping business, Aumann realized that mid-sized companies are the backbone of the German economy. It was then that he decided to create his second company, Companybest Verlag GmbH. It is a marketing company that helps new entrepreneurs develop effective business strategies. In an effort to expand the mission of Companybest Verlag GmbH, Aumann decided to share his strategies by writing a book.
Starting a business doesn’t have to be like rolling a pair of dice. Matthias Aumann hopes Not School Wise But Street Smart will help young entrepreneurs learn everything they need to start a successful business.