Information campaign encourages employees to get vaccinated – UB Now: News and insights for UB faculty and staff


Look for a new phase of UB’s health and safety campaign to step up in the coming weeks with a simple message to employees: Get vaccinated.

While the information campaign has focused on health awareness throughout the pandemic – washing hands, wearing a mask, maintaining physical distance – the ‘get vaccinated’ message comes in as l Attention has turned to a greater in-person return to campus for employees this summer. , followed by students in the fall.

The governor’s office has already announced that it will require SUNY system students to be vaccinated to attend in-person classes this fall, so the campaign will focus on employees.

“Knowing that there are a number of reasons why a person may not be vaccinated at this point, we have a variety of messages highlighting why this is important,” said Jeffrey Smith, associate vice president for marketing and digital communications.

A series of promotional signs will begin to appear on campus. An upbeat slogan – #HornsUpVaxDone – will also be the rallying cry on social media, where the campus community will be encouraged to share their posts or photos of getting the shot.

While campus workers do not need to be vaccinated, UB strongly encouraged them to do so.

SUNY has just released its updated COVID-19 protocols for planning the summer and fall semesters of 2021, and UB officials are reviewing this advice and will communicate what it means for employees, as well as for managers. students and visitors, in the coming days. But the university has seen reassuring signs among those working on campus this spring, says Mark Coldren, associate vice president of human resources.

As of May 20, 1,726 professors and staff who came to campus regularly this spring had self-reported through UB’s daily health check that they were vaccinated. This represents about 77% of campus employees this spring.

“I think for the people who come to campus it has created a really good comfort zone to know that the people who come are mostly vaccinated and to me that says the workplace is a safe environment. low risk, ”says Coldren.

UB already has a good head start among the students.

Some 10,400 students enrolled in the spring have submitted documents to the university certifying that they have been vaccinated, while 5,700 others have received their first of two doses, says Susan Snyder, director of student health services.

This represents about 4 out of 10 students who have been fully immunized or who are considered “in progress”.

“I think that’s a pretty good number and going in the right direction,” Snyder says.

In recent weeks, a social media campaign launched by University Communications and Student Life has actively encouraged students to get the vaccine and will continue to do so throughout the summer.

Snyder says there will be a pocket of students who are reluctant to get vaccinated and who will get vaccinated once the Food and Drug Administration officially approves a vaccine, not just for emergency use, which is the case. case now. She anticipates a relatively small percentage of students who might object on religious grounds and advised them not to do anything until UB knows more about any exemptions SUNY might grant.

But a recent UB survey showed that 88% of students said they were vaccinated, in the process of getting the shot, or planning to get the shot.

Snyder advises students to get the vaccine now. A copy of the vaccination record should be submitted to the health services, preferably online.

“Earlier is better,” says Snyder. “Make an appointment when it’s convenient for you. There are many places where it is available. “

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