Ishaan Arya, Co-Founder, The Esports Club


One of India’s biggest tournament organizers, The Esports Club, recently partnered with Streamcoi to automate the management of its stream brand.

Streamcoi has often been in high demand thanks to the way it has revolutionized the management of mass live streams. They’ve also simplified much of how content creators and sports organizations can grow their businesses in a volatile industry.

In an interview with Abhishek Mallick of Sportskeeda Esports, Ishaan Arya, co-founder of The Esports Club, reviewed some of the benefits the platform brings to his business.

He also spoke about the upcoming TEC Gauntlet and how Streamcoi will be a vital part of helping the competition become one of the most important Valorant events in the region.

Here is an excerpt from the conversation.

Q. Sir, the recent Esports Club partnership with Streamcoi is a watershed moment for Indian esports organizations. Can you tell us a bit about the vision behind it and the outcome you expect from the partnership in the months to come?

Ishaan Arya: We are always looking to innovate in what we offer to our partners and customers. Streamcoi is helping to improve how we can leverage our partner content creators to run campaigns for brands and special invite events, like the recently concluded WD Black Cup powered by AMD Ryzen.

Q. Streamcoi is often hailed as a platform that has revolutionized the way flow management is done, streamlining much of the process and automating the management of flow brands. How do you think the platform will help The Esports Club monetize and grow their live streaming partnerships?

Ishaan Arya: We work with multiple partners and often 3 to 4 parallel streamer campaigns are shown on different brands. Often, streamers are part of multiple campaigns as well.

Streamcoi allows us to make changes and centrally track campaigns, without having to worry about the creation / flow implementation for each streamer individually.

After an initial 10 minute setup and verification, our campaign managers track each campaign individually, while also updating creatives / links centrally, without having to follow up with each individual streamer which can take a lot. of time.

Q. When it comes to organizing and hosting future esports tournaments on titles like Valorant, CS: GO and Call of Duty: Mobile, what role will Streamcoi play in production and broadcast?

Ishaan Arya: In addition to centrally managing link distribution and ad distribution between streams, Streamcoi also has a robust tracking mechanism which is very crucial to provide accurate metrics to our partners in terms of brand visibility / campaign, link click-through rates and, of course, audience demographics details.

Q. Do you think this partnership will revolutionize the way other Indian esports organizations and content creators approach the live streaming industry??

Ishaan Arya: This partnership has already proved to be very fruitful for us through various campaigns for several partners.

This is already starting to turn heads, with more interest from new and existing partners who have yet to leverage the platform to help streamline the process of engaging with content creators while also being able to better study the impact.

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